Welcome to our 15 part mini course on Sales Psychology! Today’s tip revolves around what’s known as FOMO. This technique calls to the consumer and potential customer by implying a sense of urgency, of must have, due to a perceived … Read More

Welcome to our 15 part mini course on Sales Psychology! Today’s tip revolves around what’s known as implied urgency. When you implement implied urgency, it convinces shoppers to act now instead of later. Do you use this important technique on … Read More

Utilize this organic technique to gain important niche customers – long tail keywords. First you need to figure out / understand your potential for gaining niche customers. Once that step is completed, you need to implement this technique in order … Read More

Email marketing is another very important part of your organic promotion of your website, Etsy shop, eBay store and Amazon Handmade shop. It is an extremely effective marketing tool if used correctly. Email marketing doesn’t have to be annoying and … Read More

Some online businesses rely on seasonal and holiday promotion of their products as the main meat and potatoes of their revenue. If that shoe fits your business, think about how you set your business apart from everyone else who offers … Read More

Whether you have a website and / or an Etsy shop, an eBay store, an Amazon Handmade shop, have you utilized SMART Seo? By utilizing this amazing technique, you can take your product titles, tags, product descriptions and even shop … Read More

Another crucial business strategy that can make or break you! What sets you apart from the rest of the pack? Do you re-invent what others are doing? Or do you make whatever it is you are creating, selling, and promoting … Read More

Here is another way to organically promote your Etsy shop. Customize your Etsy packing slips and order receipts with your logo, a personalized message, a coupon and more! Reinforcing your branding with your customers is so important. Customers are receptive … Read More

There are many ways you can organically promote your Etsy shop. One of the most simple ways is to send out a personalized thank you card with each order! Utilize this tool to promote not only your Etsy shop, but … Read More

Organic business promotion. Before you begin investing in pay per click, also knows as PPC, it’s an absolute MUST to engage in organic promotion of your business first. There are many ways to effectively promote your business in the search … Read More