Do You Sell on Amazon or eBay? Want More Sales?

Whether you are an experienced Amazon or eBay seller or a newbie, the common goal across the board is to get more sales. Anyone who disputes this needs to get out more and get a life!

How do you accomplish this without spending a fortune in adwords, advertising, or marketing gimmicks?

The answer is simple. Hire an experienced expert who knows the ropes, keeps up with the latest in search engine algorithms and technology, understands ranking factors, and puts customer focused sales strategies to work for you.

However, if you do a search for Amazon SEO and marketing experts, you’ll see that the larger companies that do this are very expensive. They have staff to pay, office rent and upkeep to pay for, and lifestyles to pay for. Who pays for that? You do.

Our SEO and marketing agency, on the other hand, is not high maintenance. Plus, we give you individual, personalized attention, not passing you off to a team member. You deal with the owner on a one on one basis, always.

As our attorney clients have found out, we offer the same exact services as these larger agencies, but charge much less. Some attorney’s do not mind paying $2000 a month for SEO and marketing. They feel the more you pay, the better the service. Many attorney’s cannot or simply will not pay that much. That is why they come to us. We have a pristine reputation and we do what we say we will do for you.

It’s the same with Amazon or eBay sellers. Some would rather go with a high priced service but most do not see the logic of paying more than they can afford or are willing to pay. And as long as their consultant offers the same services, they are happy with that. And, as long as their consultant gives results that improve the seller’s bottom line, they stay with that consultant, forging a long term trusting client / provider relationship.

Here are a few things we can do for your Amazon or eBay business:

  • Amazon SEO and eBay SEO – 2 completely different versions of SEO
  • Ranking Factors
  • Good Reviews – Enhanced Reputation Management – Handling Negative Reviews
  • Being a 1P or 3P Seller – which is more beneficial to your particular business model
  • A+ Content in your 1P product listings – do you want the customers or not?
  • Brand Content and Brand Registry for your 3P product listings – improve conversions, improve sales
  • Product descriptions that sell
  • Customized SEO for your particular product niche and target audience
  • Appropriate use of creatives for display advertising
  • Appropriate focus on your target market, your niche, and new target markets you had not considered
  • A/B Split testing to evaluate different marketing options and strategies for your business model
  • Pricing and Re-Pricing to find the sweet spot for your target market
  • Appropriate usage of organic long tail keywords to target your market and your niche for more sales
  • Branding that makes you stand out from all others in the crowd – it’s not all about having the lowest prices …………
  • Customer Focused sales strategies – no customers, no sales. Marketing gimmicks, contests and giveaways don’t cut it.
  • We are particular about whom we work with. Our clients must want to grow their business and position it for success. We can help.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

Your Website is Costing You Hundreds of Dollars in Sales

Whether you are an attorney, small law firm, online retailer, or a small business providing goods or services to your customer base, the very idea that your website is costing you hundreds, if not thousands of dollars in sales is quite the scary thought.

Many people think that their website is simply a set it and forget it tool. They couldn’t be more wrong.

ANY business owner worth their salt takes the time with their web designer or marketing agency to be constantly adding to their website, either visually with pictures or blog posts, tweaking the content, keeping their eye on their competition and implementing new offerings and features.

And ANY business owner who is truly interested in their business will spend most of their time actually running their business, not playing with a website builder with limited functionality, no interactive features and cookie cutter design. Business owners who try to cut corners with a cheap website builder end up with a less than stellar website full of broken code and no curb appeal by which to gain new clients.

small business growth

Constant evaluation of what your business offers will also prompt you, the small business owner, to diversify your offerings. WHY? To keep up with trends, competitors, to get ahead, to put yourself in a valuable niche with your customer base. This helps you add to your customer base. Which means you are making more money. Instead of losing money.

Why is constant interaction with your small business website important? Adding new product, new pictures, new content, new offerings, and new blog posts keeps your website fresh both for potential and current clients / customers and also for search engines like Google.

Consistent activity on social media – be it every day or once a week – is very important as well. The key to social media is CONSISTENCY. Being consistent, posting and sharing on a regular basis gives your audience a reason to look forward to your activity and therefore be in the know of what’s going on with your company.

Considering your website to be a set it and forget it tool will cause it, and your customer base, to wither and die. Much like a business that refuses to diversify it’s offerings, that business has absolutely no back up to lean on when the main offering dries up.

You don’t have to spend thousands of dollars to make thousands of dollars and grow your business. But you do have to put into your business in order to get what you expect out of it.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

If Your Business Isn’t On the Internet, Nobody’s Looking in the Phone Book

A group of small business owners had a discussion about how times and technology have changed. Back in the day, many small business owners relied solely on word of mouth (which is still valid) and the phone book. The Yellow Pages, the local phone book, etc. Now, if your business isn’t utilizing the Internet for everything it is worth, you will suffer.

Why?

Because no one is looking in the phone book. No one uses them anymore. All the information one needs is available at your fingertips via your smart phone, iPhone, tablet, and iPad. It is absolutely essential, without a doubt, for your small business to make the most of its presence on the Internet.

There are many tools for the small business owner to use to give them the visibility they need to make their business successful. Some are obvious, some a little less. Some are used incorrectly and may have detrimental results. Some are not used at all and therefore could be costing you potential customers and search engine visibility.

Here’s the list:

  • A well constructed, easy to navigate website
  • If the aforementioned website is not yet mobile responsive, that would be a priority to convert it
  • A Facebook business page
  • A Twitter page
  • An Instagram business page
  • A business profile on Pinterest
  • A business profile on Google+
  • If you sell products, an e-commerce website would be a priority
  • A blog about your business
  • Consistent branding across all of your venues
  • An app – iPhone or Android – that lets customers and prospects interact with you, your products, and your services

Not everything listed above is appropriate for all business types. If your business is product based, then all apply. If your business is service based, the visual profiles of Instagram and Pinterest “may not” apply unless they could be used as creative marketing with images that can promote your business. Creative content writing, organic SEO (search engine optimization), consistent branding across all online venues and your printed promotional materials and correct use of Open Graph tags and Twitter Cards will all help your website get the visibility it needs to make your business become a serious contender on the Internet.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.