Your Website is Costing You Hundreds of Dollars in Sales

Whether you are an attorney, small law firm, online retailer, or a small business providing goods or services to your customer base, the very idea that your website is costing you hundreds, if not thousands of dollars in sales is quite the scary thought.

Many people think that their website is simply a set it and forget it tool. They couldn’t be more wrong.

ANY business owner worth their salt takes the time with their web designer or marketing agency to be constantly adding to their website, either visually with pictures or blog posts, tweaking the content, keeping their eye on their competition and implementing new offerings and features.

And ANY business owner who is truly interested in their business will spend most of their time actually running their business, not playing with a website builder with limited functionality, no interactive features and cookie cutter design. Business owners who try to cut corners with a cheap website builder end up with a less than stellar website full of broken code and no curb appeal by which to gain new clients.

small business growth

Constant evaluation of what your business offers will also prompt you, the small business owner, to diversify your offerings. WHY? To keep up with trends, competitors, to get ahead, to put yourself in a valuable niche with your customer base. This helps you add to your customer base. Which means you are making more money. Instead of losing money.

Why is constant interaction with your small business website important? Adding new product, new pictures, new content, new offerings, and new blog posts keeps your website fresh both for potential and current clients / customers and also for search engines like Google.

Consistent activity on social media – be it every day or once a week – is very important as well. The key to social media is CONSISTENCY. Being consistent, posting and sharing on a regular basis gives your audience a reason to look forward to your activity and therefore be in the know of what’s going on with your company.

Considering your website to be a set it and forget it tool will cause it, and your customer base, to wither and die. Much like a business that refuses to diversify it’s offerings, that business has absolutely no back up to lean on when the main offering dries up.

You don’t have to spend thousands of dollars to make thousands of dollars and grow your business. But you do have to put into your business in order to get what you expect out of it.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

WordPress – What Your Website Manager Should Know …..

and if they don’t, it’s a problem.

For example. Changing the password. Sometimes we don’t write things down properly. Such as a password. We miss an uppercase letter, and write it down lowercase, we interpose the numbers and symbols, it can go on. Bottom line, that new password you just set up doesn’t work. It can get frustrating.

Or, you may not receive the password reset email. Or it may still be going to the email of the former manager, if you are taking over a site. Or your email may be hiccuping. What to do?

wordpress logo

Every website manager worth their salt should know how to handle this.

They should know that you can change the password in your phpmyadmin back end.

But they don’t know how to get in there. What???

Again, if your website manager is a true professional, they would know that the wp-config.php file holds all the info. And that they need to login to their hosting account to access their CPanel to access the File Manager to see the wp-config.php file. Which will tell them how to login to phpmyadmin.

From there, they can change the admin contact email address, they can change the password, they can fix quite a few things.

Resetting a WordPress password should not turn into a crisis. It should be done transparently, and professionally.

Otherwise you’ve got a problem with your website manager.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

As WordPress design experts, we’ve not only designed and developed WordPress sites, we’ve moved them, transferred them, exported and imported databases, fixed database issues, and so much more.

10 Tips For More Traffic To Your Etsy Shop

I’ve been asked by quite a few Etsy shop owners for tips and critiques of their shops so they can at least get more traffic if not more sales. Happy to oblige!

Here are my quick Top Ten Tips for exactly this purpose below. For some points of reference I have used my own e-commerce store and my own Etsy shop as examples. It’s one thing to talk about something and quite another to actually SHOW you what I mean.

Here we go!

1 – Establish your BRAND IDENTITY.

What do I mean by that? Brand Identity is something that sets you apart from everyone else, enables you to be found quickly over a variety of venues, regardless of actual website addresses, or shop URL’s.

For example. I thought long and hard about my own Brand Identity before I established it. I eventually came up with mmdesignsnj – perfectly good with a hashtag – #mmdesignsnj – or @mmdesignsnj. If you simply Google my Brand Identity – mmdesignsnj – you can find my website, my Facebook business page, my Instagram business account, my Pinterest business account, my Twitter posts, and since I’ve just started including it in my Etsy product tags, right at this moment not so much on Etsy. A few things are popping up though.

Everything is always evolving and is a work in progress to improve and market better across platforms. A never ending task.

It’s highly advisable to make your Brand Identity a “handle” you can use across the board – even put it on your business cards. Easy for people to find you without remembering longer website URL’s.

2 – Make your PRODUCT TITLES relevant, descriptive and keyword rich. 

Etsy product titles are no different than your website product titles. They will be indexed by Google. If they are not relevant, descriptive and keyword rich, you may find yourself somewhere on page 268 of Google search instead of on page 1 or 2.

So, no matter what it is you sell on Etsy, you need to pay attention to that product title. Target your audience – baby, jewelry, home decor, – with a title that does the product justice and is what people are searching for.

Baby Shower Gift Basket, Handmade Wooden Home Decor, Bridal Wedding Pearl Bracelet. The more descriptive you get, the more you are targeting your audience.

Owl Theme Girl Baby Shower Gift Basket, Rustic Country Cow Handmade Wooden Home Decor, Blush Pink Bridal Wedding Pearl Bracelet.

3 – Make your PRODUCT DESCRIPTIONS relevant, descriptive and keyword rich.

Keeping in the same spirit as the TITLES above, you need to be as detailed as possible with your product descriptions. For example, the following example below is taken directly from our Etsy listing for our Golden Topaz Crystal Bangle Style Bracelet  – you can see the actual listing HERE.

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Our Golden Topaz Crystal Bangle Style Bracelet is an elegant sparkling bangle style bracelet where less is more. Created from golden topaz Preciosa crystals with AB finish, sterling silver filigree beads, antique silver bumpy spacer beads, and sterling silver curved tube beads. Sterling silver swivel lobster claw clasp and one inch hand linked chain extender.

Fits ladies wrist sizes from 6 1/2 inches to 7 1/2 inches. This bracelet is custom made at the time of order.

Handmade for you in our jewelry studio. Custom orders are always welcome.

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As you can see, we mention the NAME of our product in the opening sentence. This reinforces the product, albeit subconsciously, with the potential customer.

Then we describe what the product is made of, colors, clasp, the fact that is is adjustable because it has an extender chain. Remember, people cannot play touchy feely with your product like they could in a brick and mortar retail store. So you need to create a well worded description that is accurate, and detailed enough.

Next we talk size, that is is custom made, we reinforce that it is HANDMADE, and that we LOVE custom orders.

This sort of Product Description makes you approachable and gives a personal feel to the product. It also gives the search engines, such as Google, plenty of solid meat and potato keywords to feed upon and index.

4  – Product Tags – Do Your Due Diligence.

Jewelry, Bracelets, Bangles – again, these tags are taken directly from our listing as noted above. These first three represent the category (categories) we listed the item in on Etsy.

These next tags are relevant to the actual product, and are how people will find it. I did a great deal of research as to what tags were working well for other jewelry designers on Instagram, believe it or not. Instagram is SO visual that I always research my tags based upon that venue.

antique silver, bangle bracelet, beaded bracelet, crystals, custom made bracelet, golden topaz, handmade, sparkling, sterling silver, silver filigree, gift for her, fashion jewelry, arm candy

This item was listed on Etsy before I decided to incorporate my Brand Identity into the tags – mmdesignsnj – which is fine – however, moving forward I am including mmdesignsnj on my product tags. I may even go back and tweak the older listings. When I have spare time. Whenever that may be.

But I highly recommend that you start out including YOUR Brand Identity as one of your product tags.

5 – Blogging

Most e-commerce websites come with a built in blog, if yours does, USE IT! If you have an e-commerce website AND an Etsy Shop, and sell the same products on both, make sure you blog consistently and highlight your new products, new creations, seasonal products, etc. in your blog posts. Always include a link back to the product on your website as well as to the listing on Etsy.

You can say something like:

“You can find this gorgeous home decor accent on our website HERE! (HERE will be the link back to the listing on your website.) If you prefer to shop on Etsy, click HERE to see it in our Etsy Shop! Thanks for visiting!” (Again, HERE will be the link to the listing in your Etsy Shop.)

6 – We Love Pinterest

Assuming you have the e-commerce website and an Etsy Shop, you can promote both through your Pinterest Business Page. Simply create a board on Pinterest called Our Etsy Shop Favorites, or something similar, and pin your products directly to that board. You can even create several boards like this on Pinterest. We are assuming that your main e-commerce website will be the focus of your Pinterest Business Page.

Draw attention and traffic to your Etsy Shop by creating boards as noted above. Use the word Etsy in the board name, of course. You are not allowed to use hashtags on Pinterest, so write a good title and a good description for your Etsy boards.

This showcases your Etsy products on Pinterest. Give it time. People who favor shopping on Etsy will find you.

7 – Back to Etsy – List your products in the most relevant categories possible

This one can be tough. What we did was what we always do…………. our due diligence by researching our competition. We singled out similar products that we really liked, that were classy, well made and might even be something we ourselves would purchase. We took note of what categories these items were listed in.

One of our steno pads really took a beating because we made copious notes but this served us well in the end.

Our products are listed in the most absolutely relevant categories humanly possible. No fishing expedition as to Oh Gosh where should I put this? No Way! Do your research first. Relevancy means so much.

8 – Etsy Shop Sections – Fill them out, tell your story, show your passion for what you do

So many Etsy sellers have really crappy shop sections, simply because they don’t want to put the time into getting creative and spinning a good story about themselves and their craft.

Store description – that one liner underneath your store name – that’s what Google indexes as your store title.

mmdesignsnj – (click HERE to visit our Etsy Shop)

Handmade Must Have Beaded Fashion Jewelry Trendy Style

We changed our store description several times until we were pleased with it. You only have so many characters to play with, choose your words wisely. Make them on point, keyword rich and of course they have to read well and make sense.

Our ANNOUNCEMENT Section tells our story to the point, briefly, but hits all the important points.

Our ABOUT Section is our combination Bio plus tells a good bit about the artistic end of things. Do people read these sections?

Who knows? But you cannot afford to skimp on these two sections, if for nothing else than to attract the sort of customer who reads, appreciates, and moves on to buy something.

Next as you scroll down the home page you will see AROUND THE WEB – which has a list of links –

This is mission critical to fill out – add your links to your website, Facebook, Twitter, Instagram and Pinterest.

9 – Your Website and Your Etsy Shop – Cross Marketing

As noted above, you can add your website link to your Etsy Shop. And, on your website, you should make a note, preferably on your home page, that “For those of you who love shopping on Etsy, we have a shop there too! Come visit us HERE!” (HERE being a link to your Etsy shop that preferably opens up in a new tab, so the shopper is never disconnected from your website.)

The link opening up in a new tab is very, very important.

10 – Consistent Constant Posting on Instagram and Facebook

We personally prefer to do our posting on our Instagram Business Page, which is connected to our Facebook Business Page. We do our posting, complete with all relevant hashtags, then we “SHARE” that post on our Facebook page. If you don’t have it set up correctly, things can go a bit south.

Then once we share on our Facebook Business Page, we share again on our personal page. Not every time. But at least once or twice a week, just to keep the friends up to date on new offerings without being sales pushy.

We personally don’t use Twitter too much for business. And we pin to Pinterest every so often. Ideally it should be once a week. Sometimes life gets in the way. But we find when we are more or less consistent with Pinterest, we get sales on our website. This may also work with Etsy if you make the boards we suggested in Step 6.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

 

 

 

Real Estate Agent Website Design Brand Coaching

Bergen, Morris and Sussex County real estate agent website design and brand marketing coaching for maximum traffic and sales. Affordable, and essentially priceless for your success.

Are you a real estate agent who really wants to ramp up your business and stand apart from all the other agents out there? You work hard for every single listing you land. Whether you are the seller’s agent or the buyer’s agent, you work hard.

But do you have your brand nailed down securely? I’m not talking about the company you work for – be it Keller Williams, Coldwell Banker or Bob’s Real Estate……… I’m talking about your brand, or the brand of you and your partner, or your team.

Have you even established a brand? We have coached many real estate agents throughout Northern New Jersey, Bergen, Morris and Sussex County on how to effectively establish and market their brand.

Whether you are a luxury homes specialist, or you focus on regular neighborhood real estate sales, our real estate branding coaching will be a key player in your future success.

To truly be successful, you as a real estate agent needs to establish your brand. This sets you, you and your partner, or you and your team apart from everyone else out there in that very crowded and competitive real estate field.

Your brand is what will ultimately drive your traffic and sales.

A full blown website is not an absolute necessity. Keep it simple, keep it stunning, keep in successful.

A one page well designed geo targeted audience targeted website will do wonders for your real estate image, build trust, and get you the traffic and sales. Combine this with a professionally set up Facebook business page, and you, you and your partner, or you and your team will be well on the road to success.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

Debunking Some Popular Social Media Myths

As most of us know, social media is considered to be a very important gateway to our businesses. Facebook, Instagram, Pinterest, and Twitter are some of the top contenders.

Many social media articles have pounded the following do’s and don’ts into the average business owners heads:

  • Don’t sell to people, therefore don’t feature your products.
  • Post funny videos and the people will come running because videos go viral.
  • Always come up with a clever message that no one else uses and the people will come running to you.
  • And, in a complete tongue in cheek, put your store or products on Facebook so people can buy from you right from that platform
  • Spend lots of money on advertisements on all venues.

And, if the business owner pays attention to the above, they follow the trendy rules diligently, and still nothing happens. Why is that I wonder?

Many of my clients agree with me wholeheartedly that the above is NOT the way to go and to achieve results. Those that embrace the above are no longer serviced by our marketing firm because, against our best advice, they followed the above, got no results, and it became our fault that the cash register in their e-commerce shopping cart was not ringing up. That’s fine. Each to their own ideals.

And, we should add, unfortunately, each one of those clients went out of business within a few months. So sad.

The remainder of our clients who follow our advice on this important matter of social media are seeing results. Why? One very simple philosophy.

Social media is about cultivating relationships with potential customers. Very simple.


Social media properly done is NOT about following the latest trend and coming up empty. Do you seriously think a bakery, a jeweler, dog groomer or a construction company is going to post funny pointless videos instead of their latest product or project????  Really????

Absolutely not. The bakery is going to post their latest confectionery wonders, to show people what they can do for your birthday party, your wedding, your dessert table at your special event.

The construction company is going to post pictures of their latest renovations, remodels, and new homes they’ve built.

The jeweler is going to post pictures of their latest unique design, or a gorgeous new product.

The dog groomer is going to post pictures of clean, fluffy, well groomed stunning dogs waiting for their pet parent to pick them up after a day at the spa.

Are they going to scream “BUY FROM ME” ???

Again, absolutely not.

They are simply showing you what they can potentially do for you. That’s it. Just putting it out there. That’s the whole idea.

It takes an average of 11 pins, posts or tweets that catch the attention of the same person to eventually bring them to visit your website.

That’s a staggering number when you consider that the same person may not catch 11 consecutive pins, posts or tweets. People do not get on social media every day, nor do they glue themselves to your feed. They have lives, families, jobs, and sometimes the information overload on social media causes them to just step back.

What it translates to for the business owner is that you have to work hard to get your customers. You have to post consistently, stay on target, stay on theme. The occasional funny video or personal picture of your garden tells people that you are human too and that you cut loose too.

However, your main objective is to stay on track, stay on target. Build the relationships with your audience in a non selling way. We like to call it showcasing.

Caption this, photo contests, and the occasional giveaway are fine as well, ONLY if they fit your business model. Otherwise, showcase your product, your project, your accomplishments AS A BUSINESS.

This needs to be done on a consistent basis every few days, not every few weeks.

Social media does not bring instant results. Newsflash.

Building good relationships over time takes time and effort. Social media is no different.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

If you are not getting the results on social media that you need for your business, we will put your business on track with one of our social media programs that best fits the individual needs of your business.

Why Social Media is So Overwhelming

Maureen McCullough LLC can help you with all your social media needs so you can concentrate on running your business. We know how it can be managing a small business and trying to wear too many hats.

Many of the small business owners that we interact with either as monthly clients or as training / tutoring clients have the same opinion of social media – that it is overwhelming. They know it is huge, and could be good for their business, but they either don’t understand it or cannot keep up with it.

This is a perfectly accurate analysis of social media. And it’s not the fault of social media in and of itself. The root cause is that we are bombarded with too much information all the time. Information overload can be irritating to downright scary and causes your brain to simply shut down and block things out. And for a small business owner who is just trying to run their business and grow their business, it can lead to some serious tearing out of their hair.

We know many small business owners who, before they came to us, were literally taking stabs in the dark at every possible facet of social media without knowing what they were doing. They had no:

  • no real understanding of the process
  • no game plan for growing their business
  • no digital marketing plan
  • no idea of what their target marketing audience is
  • no idea of what appeals to those people
  • no creative schedule for social media

All of them eventually abandoned their social media experience.

Why? Because without the points above, AND no real understanding of the process, it’s perfectly understandable that the small business owner would become frustrated and give up because they aren’t seeing any appreciable movement, engagement, follows, likes, or action.

Plus, the small business owner is taking time away from actually running their business, so down the line, business suffers in more ways than one.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

If you feel your business could benefit from social media, (and it can, believe me!) but you feel it is overwhelming or you do not understand it, no worries.

We have social media training that we can do for your staff if you are local to Bergen, Morris, or Sussex County New Jersey, and we have social media management plans that we can implement on your behalf if you would rather we take care of it.

The Retail Store Bust Could Be Your Boom

As consumer shopping preferences turn towards the convenience of shopping online, many retail store chains are shutting down or consolidating their efforts into many less stores. Consumers prefer to shop with their devices – phones and tablets – and computers, instead of sitting in traffic, wasting time looking for parking spots, and walking miles and miles inside of shopping malls.

The Fingers vs. Feet revolution has begun, and it’s changing the landscape of retail shopping drastically. Which could be a serious good thing for your online e-commerce website. Or for that start up business you’ve been thinking about. Time to make a plan and put it into action.

The list of retailers who are either on the brink of bankruptcy and considering shutting down, who have already shut down, or who are streamlining their efforts to keep their noses above water (they hope) is major. Many have been around for years. It is the price they are paying for not being vigilant and observing the trends and shifts in consumer shopping.

Payless Shoes, J.C. Penney, Macy’s, Sears, K-Mart, The Limited, Crocs, CVS, Sports Authority, Womrath’s Book Store, and Bebe are just a partial list of casualties.

Consumers lead busy lives. The convenience of shopping on their devices at any time of the day or night and the deals they receive far outweigh the traditional shop til you drop shopping methods of the mall. Free shipping, online discounts built into the shopping cart, coupons, deals of the day, free returns and more are very attractive.

If you currently have an online e-commerce store or are considering starting an e-commerce business online, this could be a golden time for you. Yes, there is a great deal of examination, planning, implementing strategies, and good old fashioned work involved. But when you find your sweet spot, the rewards are priceless.

We work one on one with businesses throughout Bergen, Morris and Sussex County New Jersey, with all aspects of business planning, implementation, marketing, website design, seo and more. As a soup to nuts marketing agency, we’ll guide you down the path and away from the costly mistakes towards success.

Not sure how your company, product, brand or service should be effectively marketed? Do you need to set YOUR business apart from the competition?

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

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Are You a Brand or a Product?

For marketing to be as effective as humanly possible, one of the most important things a good reputable marketing agency needs to know in order to promote your company properly is: Are you a product, or a brand?

There are marketing agencies out there that promise the same thing to every client……… they will put everyone on page one of Google. They will make your company come up first for your geographical location. Etc. etc.

First of all no marketing agency has the power to manipulate placement on Google, and second of all there are no guarantees in life.

For a marketing agency to do an honest good job by you, they need to know and understand your business, your needs, your goals for the company as well as where you want to be, what your niche is, and much more. This is accomplished only by an in depth interview with you, your company and your team. And followed up with by interaction on a regular basis, so processes and campaigns can be evaluated for what is working and what is not.

Moving on to the product or brand discussion, proper marketing for this is done differently depending on which way you choose to have your company represented. The dividing line is quite simple. If you offer a product that is entirely exclusive to you, hand crafted, hand made, custom made, you need to get that out there as a BRAND. This registers “exclusive” and “unique” with the buying public, the consumer. Yes, down the road there may be copy cats, but there is only one real genuine brand of that item, and that’s yours. Copycats can be dealt with legally.

If you offer a product that is also sold by others, that is mass produced, and that is not unique and original, then you need to have that marketed as a product line or lines.

If you offer a service, instead of a product, you are a BRAND. Yes, attorneys, insurance agents, caterers, home improvement, etc.

If you treat your service as a product, massed in with the rest of the pack that offers similar services, you do yourself a huge dis-service.

Why?

For all businesses that offer services, a smart marketing angle is to set yourself apart by offering several “niche” services, either actual niche services or niche services within a geographical area. A reputable marketing agency will know how to market that for maximum benefit to your company or practice.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

Own a Start Up? 7 Tips for Taking the Next Step

So you own a start up business. You came up with a great product or service and have had some success with it. You even have a website and a great domain name.

What are the next steps to taking your business to the next level?

  • Establishing Your Brand
  • Deciding which segment of the market to target
  • Retail, wholesale or both – what are your realistic capabilities?
  • Product or service production and refinement
  • Selling on multiple venues – what is appropriate for you?
  • Refining your presentation from a personal approach to a professional approach
  • Setting realistic goals for the future

Setting Realistic Goals For the Future ~

This is listed last however it is something that you will find is constantly evolving over time. It is also a point that you need to keep in the back of your head at all times. As your business evolves and grows, suffers setbacks, changes direction, starts growing again, you’ll find that your realistic future goals will need to be adjusted as well in order to keep your business on a healthy path way to success.

Establishing Your Brand ~ Brand Recognition

Your eventual “brand” that you establish is what sets you apart from all other companies and businesses that might be offering / selling the same or similar services or products that you do. It makes you identifiable visually to the consumer and makes you stand out from the pack.

Your brand is the visual message you send out to all who see it. Careful planning needs to be given to the visual, the colors used, the headline, and the tagline. Color psychology plays a big part in your branding as does your message.

Your branding will be used on business cards, brochures, company letterhead, social media, signs, and more. That’s huge.

Deciding Which Segment of the Market To Target ~

If you offer a product, who is your target market? Retail, consumer, wholesale? Sell directly to consumers via your website? Open a retail brick and mortar store? Sell wholesale to distributors and retail businesses, essentially becoming a supplier?

If you offer a service, the same question applies. Will you offer your services from your home office, going out to meet with clients? Will you open an office on Main Street so the clients can walk in and come to you? Does your pricing structure lend itself well to offering service packages, bundling services?

You can always open yourself up to more options as time goes on. Starting out, this is a critical decision. Make the wrong decision and the life of your business hangs in the balance.

Retail, Wholesale or Both – What Are Your Realistic Capabilities?

This step ties in directly to the one above, your target market. It also addresses a key point. If you offer products, are you in a position to offer them wholesale? Can you keep up with supply and demand? A business that cannot keep up with supply and demand gets a bad reputation and often closes down.

If you offer services, there is a supply and demand issue there as well. Can you keep up with regular on demand services for your clients as well as those carefully crafted packages and bundled services? How many clients can you realistically deliver to in a day? In a week? On time and high quality services are of premium importance.

Product or Service Production and Refinement ~

Over time, as you become more successful, you will see products or services that will need to be refined as the business evolves and customer needs evolve. Some products or services will need to be deleted from the lineup. And new offerings are always a possibility based on customer need and demand.

This important point will become the bridge by which your business crosses over to either becoming more successful or staying stagnant and eventually dying. Don’t turn a blind eye to this. It’s part of the heartbeat of your business. A regular review of products and service offerings is your best bet.

Selling on Multiple Venues – What is Appropriate For You?

We are assuming you already have a website. Again, products or services makes no difference, multiple venues will open up doors for your business. The big question is, which venues are right for what you offer?

This is a critical step and not to be taken lightly. Just throwing your products or services to the wind will do more damage than good. This usually happens when a business is motivated strictly by making as much money as possible quickly (dare we say it – becoming money hungry) instead of carefully crafting a brand, a reputation that can be trusted and doing their due diligence – research.

Research, vetting and making a plan is so very important when expanding out to multiple venues. This needs to be manageable, and cost effective and in line with your business plans and goals.

Which will it be for your business? eBay? Amazon? Etsy? Your own e-commerce website? A combination of some or all?

Refining Your Presentation From a Personal Approach To a Professional Approach ~

This is the “grow up” phase you must learn if your start up is going to take off successfully. It’s time to stop thinking of it in a personal sense, as “me”, and think of it and treat it in a professional sense, always as “we” and “our”. You are a company now, out to make your impressions on the world and attract new clients, customers and businesses. Start acting like a company and not as a personal endeavor you hope people will like.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

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