Don’t Under Estimate the Power of Expert SEO

Why is SEO so important? Visibility, search engine visibility. This is key. Let us explain what expert SEO can do for you.

A website can be built and can be beautiful. But without carefully crafted content, and equally carefully crafted organic SEO, that beautiful website is going to just sit and become another piece of fluff on the Internet.

The whole point is for that beautiful website to bring you phone calls, leads and sales. And, if you have a brick and mortar store, to bring you the foot traffic and sales as well. Expert, best practice SEO and a strong digital marketing plan will do just that.

Maureen McCullough LLC is YOUR Bergen County NJ SEO Company. As your SEO Expert, using only the best organic SEO techniques, we produce results that generate leads and sales.

Our agency takes a personal interest in each client we work with, meeting with you personally, listening to what you have to say, and crafting and implementing a personalized plan of success for your company.

SEO is the first step in a multi point organic digital marketing strategy designed for business success.

SEO is always the first step, and the most important step that your business will ever take to gain search engine visibility, and generate phone calls and sales. If you cannot be found in the search engines, your business will not gain the success it needs to be sustainable.

You can spend thousands of dollars on online advertising, and still come up way short, with little or no gain or sales. Why waste your hard earned money? That makes no sense whatsoever.

Expert, quality SEO is your best tool to use to get your website the search engine visibility it needs. And in the big picture, quality SEO is much more affordable than expensive advertising campaigns.

We work with many small businesses across the United States, even though our home base is here in New Jersey serving Bergen, Morris and Sussex County. And with each small business we work with, the core values and results remain the same.

Maureen McCullough LLC implements the following strong SEO Digital Marketing concepts:

  • A thorough website analysis and complimentary competitor analysis
  • An evaluation of your brand or service by which we begin creating your strategy for success
  • An analysis of your current online marketing efforts, if any
  • A thorough evaluation of your current keyword usage within your website content
  • Recommended improvements are then suggested for every page of your website
  • Substantial recommendation and tweaks are usually suggested for your home page
  • A comprehensive digital marketing campaign is discussed, covering blogging, social media and more
  • Email marketing may also be an option depending on your type of business
  • Brand recognition is implemented, with transparency across all of your online venues
  • Reputation management is analyzed based upon your online reviews
  • Geo targeting and audience segment targeting is implemented

Why are there no search engine ranking guarantees?

There are no search engine ranking guarantees, and any reputable SEO company you work with will tell you the same thing. Anyone who tells you anything else is not reputable and should never be used.

Simply put: no reputable SEO company can guarantee search engine rankings because none of us control the search engines. It’s that simple. You cannot ethically guarantee something over which you have no control, bottom line.

We work with your company and your budget to design a digital marketing SEO strategy that will best serve you. We keep you as involved as you want to be with analytics, and the rest of the program.

How long does it take to begin seeing results?

Again, no magic pills are involved! No waving of the magic wand takes place! You *may* see some results as early on as 2 weeks. A much more honest and realistic expectation is 6-8 weeks.

Over the long term, your comprehensive SEO and digital marketing program may completely replace any need to spend big bucks on expensive advertising! That money saved is can be put to much better use.

Search engine usage has replaced the phone book. Over 90% of all internet querying is done by potential customers and clients. Each one could be a lead for you. Why not let excellent SEO help you take advantage of the unlimited potential waiting for you?

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

Attorney, Lawyer and Law Office Marketing

In a world where there seems to be an attorney or law office on every other corner, more and more small practice attorneys and solo practice attorneys are having a harder time marketing their business and getting the phone to ring.

Even when the economy is doing well, there is just so much competition and the market is so flooded with lawyers it’s hard to put your law office in the “A Cut Above The Rest” level.

Many attorneys then resort to paying for search engine position and paying for directory listings that advertise other lawyers on the same page as your listing. Or get involved with attorney marketing companies that charge exorbitant fees. And still your phone does not ring.

What to do?

If your law practice is located in Bergen, Morris or Sussex County New Jersey, our marketing agency can help. Maureen McCullough LLC represents many attorneys throughout Northern New Jersey, with website design, marketing and search engine optimization (SEO), niche marketing, and geo targeted marketing.

Our agency specializes in unique ways to bring your business to the forefront using organic search engine optimization methods, without costly advertising or Adwords expense.

When you work with our agency, for one reasonable affordable monthly fee you receive ongoing support focused on getting you the clients you need at a price you can afford:

  • Business coaching that helps you define your target audience
  • Website content review, website analysis and audit plus suggestions for improvement
  • Organic search engine optimization that gets results
  • Organic geo targeted marketing
  • Organic niche market targeted search engine optimization
  • Social media marketing that is niche market and geo targeted
  • Saving you thousands of dollars each year in advertising and pay for placement

Every attorney is different, each law practice is different, and each niche market and target audience is different. That’s because YOUR law practice is unique, and even though the market is flooded, we help you stand out from the crowd to the people who need you most – your potential clients.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

The Personal Touch or An Account Manager?

When your small business needs a website designer, a marketing agency or an SEO professional, what sort of company do you feel most comfortable with?

Is your comfort zone with a larger agency, with several specialists on staff who come up with a team solution for your needs, who give you an account manager? Are you dazzled by award winning agencies that have handled Fortune 500 clients?

Or is your comfort zone with a smaller agency, where you have access to the owner or lead developer, and where the “team” consists of you, and the owner, and a very customized solution? Are you more impressed by agencies with 100% positive feedback from clients?

Different strokes for different folks, different personality types, different sized businesses, and different business needs.

Many companies hire on with the larger agencies who have handled larger, Fortune 500 clients because they feel if a Fortune 500 company is handled well by the larger agency, then their business needs will be handled just as well and they will receive a cutting edge solution also.

Many smaller companies simply cannot afford the higher price ticket of the larger agency, want a very customized website design solution and prefer the more personal touch of the smaller agency.

Larger website design and marketing agencies have personnel overhead, retail office overhead, and therefore charge much higher agency rates than the smaller agency, because they have to in order to pay the salaries, the rent, and of course make a good profit.

Smaller website design and marketing agencies tend to work out of their home office, have much smaller personnel requirements, and tend to give personal service and care, because they can, and they choose to. Many smaller agencies value the client / web designer relationship, and prefer the long term relationship, rather than the one off big ticket project approach.

Larger to mid size companies may prefer the larger agency because it works in a similar fashion to how they work. The larger team based approach seems to work for both.

Smaller companies are usually more comfortable with the intentionally scaled down approach of the smaller website design and marketing agency because that too, is again, relatable to how both businesses are run.

As a small business owner you have to evaluate what will work best for you, your business, and your comfort level. Factors to be taken into consideration are:

  • Agency skill level
  • Agency specialization niches
  • Website development and website design cost levels
  • Marketing cost levels
  • Does the agency have a soup to nuts approach to work with the client
  • Do you want an agency that is on the same page with your business goals and needs
  • Do you want an agency that works with big names – is the prestige important
  • Project turn around time
  • How well an agency really understands your business
  • Does the agency demonstrate a desire for a close business relationship and your trust
  • Is the agency willing to let you contact clients to get first hand input of their comfort level with them

What’s your comfort level and what do you need? Will your chosen agency give you that feeling of being well taken care of?

Do you need help to get your business found? We are a local boutique website design and SEO agency specializing in businesses who need more traffic and sales.

Call or text us at 201.753.1677.

The Blog. Still One of Your Most Powerful Tools

Anyone who is running a presence online today, be it e-commerce or a business website, knows how difficult it is to first achieve and then maintain a strong presence on the internet.

With major search engines, one in particular who shall remain un-named in this article, it is difficult but never impossible to get and maintain an organic presence. It is difficult because search engines today are not about helping small businesses grow and thrive, as they were in days past.

Today, best and better placement is given to companies who pay for placement. That is no secret. And, for the small business who does not have a $10,000 advertising budget, makes life a wee bit difficult. And makes these businesses work harder to achieve their goal of good to decent placement in search engine results.

Another obstacle standing in the way is the use of search engine filters when displaying search results. What these search engines are doing is deciding to display only so many results for any given search term, dependent on what they consider to be “relevant”. They are omitting results that they consider to be too similar.

Which means, for the small business owner, they can submit a sitemap with 1000 url’s, be they products or pages, and the search engine will only choose to index just so many because the search engine decides what is too similar and filters the rest of the results out. So if you are selling ABC widgets and they have similar names because each widget is custom made, in reality very few of those are getting indexed.

What to do?

Fight back fire with fire. Make good use of your blogs. Yes, have more than one. Feature different product lines in each blog. This ends up working to your benefit because you will then have multiple sites linking back to your website or store, each blog will have it’s own set of tags that are independent of each other, and your search engine visibility is thus multiplied.

Post from your blogs to social media as well, not from your website. Why? You will be using subtle marketing tactics by attracting different segments of readers and eventual shoppers at your store or prospective clients to your business website. Different people are drawn to different things.

You will end up creating segmented, targeted traffic to particular blogs that have the information or products those targeted audiences are interested in. With interesting, visual posts, when they are ready to buy or touch base with you, it’s a much less stressful “sell” than one blog loaded with stuff or information that may actually turn potential customers away.

Content is still King; and the blog still reigns supreme even after all these years. A little extra blogging effort goes a long way and saves you valuable advertising pay per click dollars.

Do you need help to get your business found? Our agency specializes in websites that are under performing, not bringing in the foot traffic to your brick and mortar location or not bringing the website traffic you need to not only survive and prosper.

Call or text us at 201.753.1677.

 

If Your Business Isn’t On the Internet, Nobody’s Looking in the Phone Book

A group of small business owners had a discussion about how times and technology have changed. Back in the day, many small business owners relied solely on word of mouth (which is still valid) and the phone book. The Yellow Pages, the local phone book, etc. Now, if your business isn’t utilizing the Internet for everything it is worth, you will suffer.

Why?

Because no one is looking in the phone book. No one uses them anymore. All the information one needs is available at your fingertips via your smart phone, iPhone, tablet, and iPad. It is absolutely essential, without a doubt, for your small business to make the most of its presence on the Internet.

There are many tools for the small business owner to use to give them the visibility they need to make their business successful. Some are obvious, some a little less. Some are used incorrectly and may have detrimental results. Some are not used at all and therefore could be costing you potential customers and search engine visibility.

Here’s the list:

  • A well constructed, easy to navigate website
  • If the aforementioned website is not yet mobile responsive, that would be a priority to convert it
  • A Facebook business page
  • A Twitter page
  • An Instagram business page
  • A business profile on Pinterest
  • A business profile on Google+
  • If you sell products, an e-commerce website would be a priority
  • A blog about your business
  • Consistent branding across all of your venues
  • An app – iPhone or Android – that lets customers and prospects interact with you, your products, and your services

Not everything listed above is appropriate for all business types. If your business is product based, then all apply. If your business is service based, the visual profiles of Instagram and Pinterest “may not” apply unless they could be used as creative marketing with images that can promote your business. Creative content writing, organic SEO (search engine optimization), consistent branding across all online venues and your printed promotional materials and correct use of Open Graph tags and Twitter Cards will all help your website get the visibility it needs to make your business become a serious contender on the Internet.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

1 3 4 5 6