As Your Baby Grows Gift Boutique has been our client for a very long time. Initially I noticed my client, Sue, was very creative when decorating her house for family birthday parties. Very outside the box creative.
So I encouraged her to expand upon that in whatever way she was comfortable. Creativity like that needs to stand up and be counted.
Well, Sue did exactly that. As time went on, she went from custom made diaper cakes and gift baskets to custom made party decor, cake toppers and baby shower and party centerpieces. Today, she handles a few drop ship items but not that many. She is focusing on what makes her happy and successful, which is custom made party and baby shower pieces.
Over the years as well we came up with a branding image she liked. Her website incorporated that nicely but it needed kicking up a notch or six. It was nice, but not perfect and it was not consistent across all venues and all social media.
Recently we decided to raise the bar and move her to a more cost effective shopping cart, but before doing so, she wanted her branding to be perfect. And Sue is a perfectionist.
So, we put our heads together and came up with a look that she loved and put it out there on her website, blog, Etsy shop, Amazon Handmade, Facebook, Instagram and Pinterest.
She put a lot of work into choosing fonts. Which we of course whittled down to one that we loved once we saw the mockup. The others may have looked nice on black and white but didn’t cut it when put up on her artwork.
It was a great deal of fun for us, as a website design and graphic arts design agency to put together her artwork. Her branding now has the consistent, across the board look we love and that people will identify her product, brand and company with. It was an honor for Maureen McCullough LLC to work on this project for our client.
Sue is totally happy with her branding. Now, we are focusing on moving her to a more cost effective and search engine effective shopping cart to increase her sales and search engine visibility.