I don’t know anyone who hasn’t at least somewhat agonized over how to make their business go viral on Instagram, or at least gain more followers a reputable way. By the way, buying followers is NOT reputable and should be avoided. But I digress.
Instagram has rolled out a new feature called the Name Tag. There’s been alot of buzz about it in marketing circles, but I doubt few consumer users (the average Instagram user) even knows about it.
I’m here to enlighten you.
If you are a small business owner, this is an absolute must – have.
First, go into your Instagram business account. Tap on the three bars in the upper right hand corner. Next screen, choose Name Tag. Create a name tag using a color gradient background, an emoji background (if you find one that fits your business) or a selfie. If using the color gradient, tap on each of the four corners to get the color gradient you like best.
Create then save your name tag by tapping the upper right corner. On iPhone it looks like an upload icon; on Android it looks like a share button.
There are any number of ways to use this.
We have created a graphic image complete with visual instructions for each of our three Instagram business profiles. Two of our businesses sell tangible goods – vintage items and handmade jewelry.
See below. Each name tag is scannable just like a QR code right from your cell phone. Instructions are on the left. This way people who are interested have clear cut easy instructions on how to do this. Works like a charm.
We have a few printed in advance. Every time we get an order we include one of these promotional cut sheets in with the packing slip and thank you note.
For our SEO and design business, when we are giving a lecture somewhere or are at a networking event, we leave them on our table for attendees to grab or we hand them out.
It’a a great, non-intrusive way to make your business go viral with any and all Instagram users!