An attorney law practice, like any other business in the world, is subject to the same set of rules as any other business – an extremely competitive environment. So how do you make your attorney law practice stand out from the competition?
Having worked with lawyers throughout Northern New Jersey for over 7 years as their Business Coach and Marketing Agency, we have some marketing tips that can help you IF you are willing to put in the extra hours and effort. If not, your law practice will just stagnate and go nowhere.
Tip #1 – Get yourself a customizable website that can grow and evolve with you and your business. Customizable means exactly that. No cookie cutter template nonsense just because it’s free. If you want to set yourself apart from the rest, you’ve got to walk the talk and look the look. Find out more here.
You think you’ll pass on having a website? Then you may as well pass on the business cards, and the overhead………. like the rent of your law office. And while you’re at it, figure out a different way to pay the bills.
Tip #2 – Figure out your niche target markets – what areas of law are you going to practice in. Understand that over time this may change and evolve. In order for you to become a successful law practice, you need to excel in a few areas and become the expert. If you feel like you’re just going to jump in and practice in all areas, you’re just branding yourself as a jack of all trades and a master of none.
Tip #3 – Populate your website with quality content, and lots of it. Each area of practice needs strong positive content, letting the public know what you can do for them. Potential clients are not interested in you patting yourself on the back. They are in trouble and need to see what you can do to get them out of said trouble. End of story. It’s not about you. It’s about your clients.
Tip #4 – Blog on a fairly consistent, constant basis. Your blog posts need to focus on your targeted niche markets. Your blog posts need to detail aspects of relevant cases, case outcomes, new laws and how they can and will affect various criminal court outcomes. The more information you make available in a professional helpful manner the more your law practice comes over as a leader and expert in the field.
Tip #5 – Make your branding consistent across the board – using the same handles and branding hashtags on LinkedIn, Instagram, Facebook and Twitter. Your law office should be instantly recognizable by your consistent brand hashtag. Potential clients may not remember your name when they go looking for you, but your hashtag will be your saving grace as they very well may remember that and find you that way.
Tip #6 – Populate your website with meaningful informative videos. This also establishes you as the expert that people can turn to for their legal issues. Whether they video is a lecture you gave, part of a round table session, or a short video on your chosen niche areas of practice, this goes a long way in establishing you as the expert. Plus, people like the visual. They feel like you are talking to them and this makes you much more approachable and relatable.
Tip #7 – Get involved with your local Bar Association, get on some committees. This brings up your visibility within the law circle itself. No, it’s not just schmoozing and nonsense. It’s networking, gaining peer respect, and getting referrals from other attorneys.
Tip #8 – Populate your website with all of the professional memberships you belong to, speaking engagements, education, continuing education seminars you attend over the course of your career. This is another very valid tactic to establish yourself as the pre-eminent expert in your field. This goes a long way in gaining potential client’s trust because they feel you actually know what you are talking about. Remember, they don’t know you from the next attorney and they have many other potential choices to take their legal issues to.
Tip #9 – Hire yourself a good marketing agency that will work with you to either build your website for you, or do a complete audit of your current website. A reputable marketing agency will identify all issues and weaknesses with your website after a thorough audit. Your marketing agency will then work with you to implement all organic methods possible to establish your presence in the search engines through proper white hat SEO, organic marketing techniques, local geo targeted SEO, reputation management and responsible social media marketing.
Tip #10 – Take advantage of your free listing on law directories. Don’t spend thousands of dollars a year on paid listings. Even on paid listings there are still other attorneys appearing on your page. This leaves the door open for a potential client to still click on one of them. Take the free listings, encouraging your clients to leave reviews for you there as well as on Google and Facebook and LinkedIn. Remember, people like 5 star ratings. The more legitimate 5 star ratings, the stronger your reputation will be without you breaking the piggy bank.