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Your Etsy Expert Guide to Branding on Etsy and Social Media

It’s super important for your business branding to be transparent and cohesive across the board. Our guide helps you know what size your Etsy shop images should be, as well as Facebook, Instagram, Twitter and YouTube. Read on.

It’s important to remember not to spread your artwork out to the edges on any of these images. Try your best to keep your artwork towards the center of the images and let it radiate outward, but NOT to the edge or your artwork will get cut off.

Your Etsy Shop:

Shop Icon: 500 x 500 pixels

Big Banner: 3360 x 480 pixels

Mini Banner: 1200 x 160 pixels – we find that this image is completely useless as it does not show up on mobile devices

4 in 1 Collage: can be created within Etsy

Carousel Images: 4 rotating images – each 1200 x 300 pixels – can be linked to any shop sections you like

Profile Photo: 500 x 500 pixels

Order Receipt Banner: 760 x 100 pixels

Your Facebook Business Page:

Cover Image: 820 x 312 pixels

Profile Photo: 170 x 170 pixels

Your Instagram Business Page:

Story: 1080 x 1920 pixels

IG TV Cover: 420 x 654 pixels

Your Twitter Page:

Cover Photo: 1500 x 500 pixels

Profile Photo: 400 x 400 pixels

Your YouTube Channel:

Channel Banner (sometimes referred to as Channel Art): 2560 x 1440 pixels

Video Thumbnail: 1280 x 720 pixels

If you need help with any of these requirements for any of the above venues or need custom branding artwork designed for any of the above, simply call or text Maureen McCullough LLC at 201.753.1677 and we’ll help you out. Remember, it is mission critical for your business to have cohesive branding across the board! It’s almost as important as first class SEO!