Effective organic social media marketing takes time to develop a quality following and is an involved process usually best left to a professional. However, if you want to take a crack at doing it yourself, you need time, patience, due diligence, for starters. Only use excellent images as they are representative of your brand and anything less will not do your brand justice. Due diligence for researching the most appropriate and best hashtags. Exercise restraint - you do more damage with too many hashtags. Time - it takes time to develop a quality following, and it takes time out of every day to engage, so be sure you have the time to devote to this. And patience. Rome wasn't built in a day.