Thanks for going through our Tip of the Day series. This last post is about YOUR business. You need to be proactive, not reactive, and you need to take the reins and be in the drivers seat. Always be ready … Read More

As small business owners, we know all too well about always having to wear all the hats, make all the decisions, deal with all the issues, problems, procedures, and sometimes having to make it all up as we go along!! … Read More

Let’s talk about your website. We could talk about that for hours. There is SO much that goes into a successful, quality website! For now, let’s focus on a few things that may very well make a difference for your … Read More

Effective organic social media marketing takes time to develop a quality following and is an involved process usually best left to a professional. However, if you want to take a crack at doing it yourself, you need time, patience, due … Read More

Do you know how to put together an effective email newsletter? It’s a bit of an art that benefits from refined writing and product presentation, plus a thorough understanding of your industry and the stats you have from past newsletters. … Read More

And we have reached the end of our 15 part mini course on Sales Psychology. Here we discuss what your social strategy might be. Have you even thought of a social strategy? How will you implement it? Social strategy is … Read More

Welcome to our 15 part mini course on Sales Psychology! Let’s talk about your shop policies. Specifically returns, refunds, exchanges, damages, and buyers remorse. A lot of this will depend on how excellent your product photography is, how accurate your … Read More

Welcome to our 15 part mini course on Sales Psychology! If you sell anything that involves sizing – be it baby clothes, adult apparel, rings, lingerie, anything at all that involves different sizes – do your customers a favor and … Read More

Welcome to our 15 part mini course on Sales Psychology! Here’s another great way to irritate your potential customers – hit them with popups on your website! On entry popups, on exit popups, and in the middle of their shopping … Read More

Welcome to our 15 part mini course on Sales Psychology! Do you know what your customers want? They want to shop at your online store, check out and get on with life. They don’t want to be forced to register … Read More