Why Blogging Matters to Your Business

Why does blogging matter to your business? No one has any time to do it, and no one wants to put forth the extra effort to do it, much less take the time to conjure up original content.

How many times have we searched on Google for anything, and see 10 – 20 websites that have the same blog content posted. Not exactly original content.

So back to the original question of why blogging matters to your business.

It doesn’t matter what kind of company you run………… construction, the arts, landscaping, food and drink, jewelry, fashion, attorney services or medical practitioner. We’re all in this together. Every business type needs to blog, end of story. Here’s why.

  • Credibility – the more you blog and provide original content of value, the greater your overall credibility becomes on the Internet.
  • Visibility – it doesn’t matter whether you are peddling your products or your services………. providing your reader base with quality content increases your visibility.
  • Search Engine Value – yes, the Gods at Google like fresh quality content to be in constant circulation on the Internet. Even though they do not crawl or index all pages that are pumped out, and when they do crawl or index it is on Google’s time frame and not ours, it’s still a good idea to provide fresh quality content.

What if you are just starting out with your blog? There’s always that classic excuse of “I have no subscribers”, or, “No one will read it”.

First off, everyone has to start somewhere. No one got anywhere who didn’t at least make an effort.

Second, there’s social media. Put your blog posts out on social media. Post on your business Instagram, share it to your business Facebook, and share that to your personal Facebook. Post on LinkedIn. Post on Google My Business. Oh that’s right, I forgot. It takes too much time. Are you serious?

Third, attract an audience by using appropriate hashtags. How on Earth would you know which hashtags to use? By researching hashtags and also Google keywords.

Now that we are done with the excuses of why it’s too much trouble or too much work to blog, let’s move on.

Is blogging something you should be paying someone to do, or is it something that should be done in house at your company? It depends. Some types of businesses work better if the blogging is done by staff in house. Others, you can feed content to the marketing agency you’re paying and they will polish it up and put it out there. It is entirely up to you.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

10 Tips to Make Your Attorney Law Practice Successful

An attorney law practice, like any other business in the world, is subject to the same set of rules as any other business – an extremely competitive environment. So how do you make your attorney law practice stand out from the competition?

Having worked with lawyers throughout Northern New Jersey for over 7 years as their Business Coach and Marketing Agency, we have some marketing tips that can help you IF you are willing to put in the extra hours and effort. If not, your law practice will just stagnate and go nowhere.

Tip #1 – Get yourself a customizable website that can grow and evolve with you and your business. Customizable means exactly that. No cookie cutter template nonsense just because it’s free. If you want to set yourself apart from the rest, you’ve got to walk the talk and look the look. Find out more here.

You think you’ll pass on having a website? Then you may as well pass on the business cards, and the overhead………. like the rent of your law office. And while you’re at it, figure out a different way to pay the bills.

Tip #2 – Figure out your niche target markets – what areas of law are you going to practice in. Understand that over time this may change and evolve. In order for you to become a successful law practice, you need to excel in a few areas and become the expert. If you feel like you’re just going to jump in and practice in all areas, you’re just branding yourself as a jack of all trades and a master of none.

Tip #3 – Populate your website with quality content, and lots of it. Each area of practice needs strong positive content, letting the public know what you can do for them. Potential clients are not interested in you patting yourself on the back. They are in trouble and need to see what you can do to get them out of said trouble. End of story. It’s not about you. It’s about your clients.

Tip #4 – Blog on a fairly consistent, constant basis. Your blog posts need to focus on your targeted niche markets. Your blog posts need to detail aspects of relevant cases, case outcomes, new laws and how they can and will affect various criminal court outcomes. The more information you make available in a professional helpful manner the more your law practice comes over as a leader and expert in the field.

Tip #5 – Make your branding consistent across the board – using the same handles and branding hashtags on LinkedIn, Instagram, Facebook and Twitter. Your law office should be instantly recognizable by your consistent brand hashtag. Potential clients may not remember your name when they go looking for you, but your hashtag will be your saving grace as they very well may remember that and find you that way.

Tip #6 – Populate your website with meaningful informative videos. This also establishes you as the expert that people can turn to for their legal issues. Whether they video is a lecture you gave, part of a round table session, or a short video on your chosen niche areas of practice, this goes a long way in establishing you as the expert. Plus, people like the visual. They feel like you are talking to them and this makes you much more approachable and relatable.

Tip #7 – Get involved with your local Bar Association, get on some committees. This brings up your visibility within the law circle itself. No, it’s not just schmoozing and nonsense. It’s networking, gaining peer respect, and getting referrals from other attorneys.

Tip #8 – Populate your website with all of the professional memberships you belong to, speaking engagements, education, continuing education seminars you attend over the course of your career. This is another very valid tactic to establish yourself as the pre-eminent expert in your field. This goes a long way in gaining potential client’s trust because they feel you actually know what you are talking about. Remember, they don’t know you from the next attorney and they have many other potential choices to take their legal issues to.

Tip #9 – Hire yourself a good marketing agency that will work with you to either build your website for you, or do a complete audit of your current website. A reputable marketing agency will identify all issues and weaknesses with your website after a thorough audit. Your marketing agency will then work with you to implement all organic methods possible to establish your presence in the search engines through proper white hat SEO, organic marketing techniques, local geo targeted SEO, reputation management and responsible social media marketing.

Tip #10 – Take advantage of your free listing on law directories. Don’t spend thousands of dollars a year on paid listings. Even on paid listings there are still other attorneys appearing on your page. This leaves the door open for a potential client to still click on one of them. Take the free listings, encouraging your clients to leave reviews for you there as well as on Google, Facebook, Instagram and LinkedIn. Remember, people like 5 star ratings. The more legitimate 5 star ratings, the stronger your reputation will be without you breaking the piggy bank.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

Why Your New Startup Business Will Benefit From Business Coaching

So you’ve got yourself a brand new startup business and you’re wondering where the heck to get started building your new empire. Let’s say you are starting an e-commerce store. All the online ads about starting an e-commerce store make it look and sound so easy. It’s not. There are many facets involved in pulling it all together and getting it to work right. That’s why your startup business will benefit from the guidance of a business coach.

Here are just a few hurdles you will face:

  • deciding what your business model will be, subject to evolution and change
  • picking an e-commerce venue that is right for your business model
  • deciding whether you will be needing dropshippers or making your own product or sourcing product to buy and stock
  • carefully researching your dropshippers to find one that will work with your budget and your business model
  • picking a domain name that fits exactly with your marketing brand that you will establish
  • picking the right e-commerce store template that will work for you – features, layout, customization abilities, etc.
  • choosing the right colors for your e-commerce store – color psychology is very important
  • setting up shipping, taxes, and other backend tools for a smooth and correct checkout experience for your customers
  • loading products
  • writing SEO friendly category or collection titles as well as descriptions
  • writing SEO friendly product titles and descriptions
  • pricing your product to fit your targeted market of potential buyers
  • properly creating a BUSINESS Facebook page – taking advantage of all the tools given, naming it in accordance with your branding
  • properly creating a BUSINESS Instagram page – again, taking advantage of all tools and keeping your branding consistent
  • tying Facebook and Instagram together so that they work seamlessly
  • integrating your store products on Facebook
  • integrating your store products on Instagram
  • establishing a branded Pinterest presence
  • putting your product feed out to Google Shopping
  • consistently marketing your product for best visibility and to keep it fresh
  • using the proper hashtags on your Facebook posts and your Instagram posts
  • researching best keywords on Google
  • choosing an email newsletter provider and creating attention getting emails

In most cases, the startup business owner will not have a comprehensive list like this to guide them down the path to success. And even if they do, it’s far too much of a daunting task without the knowledge and experience of a business coach to help you and guide you along. Cutting through all the hype and zeroing in on what needs to be done and getting it done correctly is critical to a successful launch and building up your business.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

Small Business Start Up Coaching A Great Story

I’ll be very honest. My digital marketing agency doesn’t attract many high fliers with appreciable budgets – my agency has always attracted small businesses, Mom and Pop businesses, and clients with less than deep pockets. And that’s ok. To me, it’s very important that the average guy have a shot at making his or her dreams come true too.

My focus as a digital marketing agency is to establish that very special, one on one, personal relationship with my clients. The business coaching they receive leaves no question in their head that they can trust me, and that I know what I’m talking about. They have no question who will handle their account, their questions, their needs. It’s me. They don’t like to be passed off to an assistant, or anyone else. That being said, the close personal bond ensures that 90% of my clients stay with me for the long haul.

And so today it was my distinct pleasure to be able to help an emerging women’s fashion client to finally see some light shed on her venture, her dream, her project. We specialize in WordPress and Shopify e-commerce clients who want that custom look but more importantly that custom set up.

She started this project two years ago. Life got in the way. She phoned me a few months ago and said she was ready now to move forward. I set up weekly / biweekly meetings with her as our schedules permitted. We keep it moving forward.

Last time we met she wanted me to evaluate her choice of a dropshipper. I told her quite honestly that the one she picked would not be a good thing for her business. I also laid out a plan of action that we would need to follow through on in order to keep things going in a positive way. I presented other dropshipper options to her, and sent her home to think about it.

Today we met and she decided I was correct about the original dropshipper for the reasons we had discussed. She also like one of the other’s I had picked out for her, based on her ideas and goals for her new business.

So, we dumped #1 for #2. I suggested we explore different templates as the original shop template she picked out I wasn’t crazy about from a functionality and esthetics standpoint. After a few samples, we settled on a template that we both liked and would serve her very well.

We loaded a few products into her store just to get an idea of look and feel. So far so good. We decided on her branding details, so that her domain name, Instagram handle and Facebook handle would be uniform across the board. We purchased her domain name.

I explained the process to her, and how each of the parts of the process would work and in what order they needed to be addressed.

When we are eventually done, she will have a beautiful Shopify store, a shop on Facebook and a shop on Instagram. Then we tie it all together with expert marketing and SEO to generate traffic so she can make the sales.

And so it goes. Another satisfied client well on the way to making her dream of an online fashion boutique a reality.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

Use the Instagram Name Tag to Make Your Business Viral

I don’t know anyone who hasn’t at least somewhat agonized over how to make their business go viral on Instagram, or at least gain more followers a reputable way. By the way, buying followers is NOT reputable and should be avoided. But I digress.

Instagram has rolled out a new feature called the Name Tag. There’s been alot of buzz about it in marketing circles, but I doubt few consumer users (the average Instagram user) even knows about it.

I’m here to enlighten you.

If you are a small business owner, this is an absolute must – have.

First, go into your Instagram business account. Tap on the three bars in the upper right hand corner. Next screen, choose Name Tag. Create a name tag using a color gradient background, an emoji background (if you find one that fits your business) or a selfie. If using the color gradient, tap on each of the four corners to get the color gradient you like best.

Create then save your name tag by tapping the upper right corner. On iPhone it looks like an upload icon; on Android it looks like a share button.

There are any number of ways to use this.

We have created a graphic image complete with visual instructions for each of our three Instagram business profiles. Two of our businesses sell tangible goods – vintage items and handmade jewelry.

See below. Each name tag is scannable just like a QR code right from your cell phone. Instructions are on the left. This way people who are interested have clear cut easy instructions on how to do this. Works like a charm.

 



 

We have a few printed in advance. Every time we get an order we include one of these promotional cut sheets in with the packing slip and thank you note.

For our SEO and design business, when we are giving a lecture somewhere or are at a networking event, we leave them on our table for attendees to grab or we hand them out.

It’a a great, non-intrusive way to make your business go viral with any and all Instagram users!

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

 

How to Handle the Social Media Pressure on Small Businesses

There is an incredible amount of social media pressure on small business and many do not know how to handle it. That’s completely understandable. Small businesses rarely have the budget to outsource their social media strategy and campaigns to high tech companies nor do they have the budget to hire an in house professional who can really deliver results.

Some small businesses DO have the resources to outsource to a local SEO and marketing company who delivers results and gives them good bang for their buck. Others cannot justify spending money on it at all and they just muddle along.

The result is that none of these companies actually understand how it all works and so they end up flopping around in the social media ocean, trying one thing, trying another, and ultimately failing at all.

Instagram

As an SEO and marketing company owner, I read many articles about the latest trends, about what works and what doesn’t, the latest and greatest, and it occurred to me not that long ago that the average person also reads these articles in an attempt to get a handle on it all as well. Thing is, the articles are written for us, not them. No wonder the average individual and the average business owner throw their hands up in the air in despair and swear they just don’t understand any of it it’s all too complicated.

Well, they are absolutely correct. I get it because I work with it day in and day out, besides which it’s just my thing. These people are trying to run their business, in addition to which they are trying to wear too many hats, and they are not going to be able to take on what’s involved with establishing brand recognition across the board on all mediums.

Facebook

So, I decided I will write a series of articles not only explaining various topics in layman’s terms, but also with visuals that truly dumb down many of these topics which are too complex.

Some of the topics I will explain are Instagram, Facebook, e-commerce in general, SEO (Search Engine Optimization), Shopify, WooCommerce, WordPress and any others that come up that I feel will help mainstream small business get a grip and be able to make headway for their business.

Enjoy reading and learning!

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

Did Your Business Just Get a Less Than Stellar Review?

Did your business just get a lousy review on Google or Facebook? Did you just get dinged with a one star review? What exactly can you do about it anyway?

Negative reviews have to be handled with restraint and professionalism. Especially if your company is at fault, even in the tiniest way.

If your company is not at fault, that’s a different scenario. Let’s handle that reputation management case first.

Let’s say someone came into your shop, or did business with your company somehow, and for all intents and purposes, nothing at all went awry. However, the next thing you see is a negative review on Google or Facebook that leaves you shaking your head in total disbelief.

Nine times out of ten, someone who does that is a troll. Because, nine times out of ten, they will say negative nasties about your store, business or product, and in the next line, they will be comparing you to another business for which they have the highest praise. What are they playing at anyway?

The troll is simply using your business as a way to promote someone else’s business. Game over. Trolldom.

Your knee jerk reaction is to fire back with a sharp, witty reply that’s actually going to make you look negative and sarcastic, and your next knee jerk reaction is to get 15 of your family, friends, and best customers to give you amazing, stellar reviews.

What have you just done?

You’ve just showed the entire world, including potential customers………. that you are:

A) enabling the troll’s behavior by acknowledging them

B) that you are exhibiting needless defensive behavior over a baseless claim.

C) Instead of being reactive, be proactive.

Reply to the troll that you are sorry to hear (way different than being sorry) that they feel they had a less than wonderful experience with your business (way different than they actually had a bad experience) and invite them to revisit your business any time they like. This way, you have not enabled their bad behavior, you’ve put the ball back in their court, and you didn’t waste a whole lot of time on them. Instead, a simple, professional two liner from you and you get back to running your business. Troll Game Over.

Now. Second scenario. What if your company is actually at fault, and somehow did drop the ball, however inadvertently, your reputation management issue now requires you to apologize and do some mild groveling.

It happens, Buttercup. Get it done and get on with good customer relations.

First of all your reply must be again with restraint and professionalism. You cannot show anger, sarcasm, or negativity. The customer is NOT always right. But when your company has indeed dropped the ball, that changes the universal shift just a wee bit.

A) First, apologize nicely, letting them know that you are truly sorry for the inconvenience / bad experience / issue at hand.

B) Admit to whatever part of being wrong that you need to.

C) Do NOT make excuses. Yes, something slipped through the cracks. We all know it happens, stuff happens. Admit to it.

D) Offer nicely to make amends. If that means giving them a free product, a discount, a mea culpa of some sort, then do it.

E) Bottom line. Address the issue, admit the fault, make the goodwill overture. Keep it simple, show them you care, and be professional. No need to go overboard and sell off your firstborn.

End result. They either accept your stance, and you’ve retained the customer, or, they do not, and you will both part ways.

How do you end up looking? Quite good. You’ve just showed the world that you can handle the sticky situation with class and finesse, and people will be much more willing to do business with you.

Why? You just successfully turned negative publicity into positive publicity for your business without degrading the incident into something ugly with he said, she said overtones.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

Clothing Style Fashion Boutique Custom E-Commerce Website Design

Looking to get yourself a new clothing, style or fashion e-commerce website or upgrade your current website design to something more robust and personalized?

We’ll design a fully customized boutique Clothing Style Fashion e-commerce website for you on WordPress, loaded with all the website essentials you will need to run your business online.

Fashion Clothing Retail Boutique

Your website will be the perfect extension to your Etsy Shop or your eBay Store!

What’s included?

  • A completely mobile friendly custom website – looks great on computer, tablet, phone
  • Home Page
  • About Us Page
  • Contact Page, complete with Google map and directions if you wish
  • Navigation, Footer, Categories, and Blog setup
  • Shipping, taxes, and payment gateway setup
  • Domain name redirect to your new e-commerce website
  • Testimonials – very important for credibility
  • Custom Branded Identity website header
  • Up to 4 customized graphic sliders in the header, if you wish to have them
  • Mailchimp newsletter integration
  • Social Media integration – Facebook, Twitter, Pinterest, Instagram
  • 5 additional pages of your choice
  • Any additional WordPress plugins you may need
  • Custom Fav Icon
  • Google Analytics and Webmaster Tools integration
  • Pinterest Rich Pins setup
  • Out of the box basic SEO

Find out more HERE!

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

Do You Sell on Amazon or eBay? Want More Sales?

Whether you are an experienced Amazon or eBay seller or a newbie, the common goal across the board is to get more sales. Anyone who disputes this needs to get out more and get a life!

How do you accomplish this without spending a fortune in adwords, advertising, or marketing gimmicks?

The answer is simple. Hire an experienced expert who knows the ropes, keeps up with the latest in search engine algorithms and technology, understands ranking factors, and puts customer focused sales strategies to work for you.

However, if you do a search for Amazon SEO and marketing experts, you’ll see that the larger companies that do this are very expensive. They have staff to pay, office rent and upkeep to pay for, and lifestyles to pay for. Who pays for that? You do.

Our SEO and marketing agency, on the other hand, is not high maintenance. Plus, we give you individual, personalized attention, not passing you off to a team member. You deal with the owner on a one on one basis, always.

As our attorney clients have found out, we offer the same exact services as these larger agencies, but charge much less. Some attorney’s do not mind paying $2000 a month for SEO and marketing. They feel the more you pay, the better the service. Many attorney’s cannot or simply will not pay that much. That is why they come to us. We have a pristine reputation and we do what we say we will do for you.

It’s the same with Amazon or eBay sellers. Some would rather go with a high priced service but most do not see the logic of paying more than they can afford or are willing to pay. And as long as their consultant offers the same services, they are happy with that. And, as long as their consultant gives results that improve the seller’s bottom line, they stay with that consultant, forging a long term trusting client / provider relationship.

Here are a few things we can do for your Amazon or eBay business:

  • Amazon SEO and eBay SEO – 2 completely different versions of SEO
  • Ranking Factors
  • Good Reviews – Enhanced Reputation Management – Handling Negative Reviews
  • Being a 1P or 3P Seller – which is more beneficial to your particular business model
  • A+ Content in your 1P product listings – do you want the customers or not?
  • Brand Content and Brand Registry for your 3P product listings – improve conversions, improve sales
  • Product descriptions that sell
  • Customized SEO for your particular product niche and target audience
  • Appropriate use of creatives for display advertising
  • Appropriate focus on your target market, your niche, and new target markets you had not considered
  • A/B Split testing to evaluate different marketing options and strategies for your business model
  • Pricing and Re-Pricing to find the sweet spot for your target market
  • Appropriate usage of organic long tail keywords to target your market and your niche for more sales
  • Branding that makes you stand out from all others in the crowd – it’s not all about having the lowest prices …………
  • Customer Focused sales strategies – no customers, no sales. Marketing gimmicks, contests and giveaways don’t cut it.
  • We are particular about whom we work with. Our clients must want to grow their business and position it for success. We can help.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

1 2 3 4 5 6