3 Reasons Why A Large Marketing Agency May Be Dead Wrong For Your Business

Many small businesses are correct in knowing that they need to hire a marketing agency to beef up brand recognition, search engine visibility, handle email campaigns, setup and monitor pay per click PPC campaigns as well as organic campaigns, and much more.

In the same breath, many of these same small businesses, regardless of industry – be it attorneys or manufacturing or food and hospitality – make a critical mistake when choosing what type of marketing agency they will work with.

Many are under the misconception that the MORE they spend means they will get more at the end of the day.  Many feel it’s worth it to spend $3000 a month as opposed to $300 a month just because the $3000 simply MUST be better quality. They could not be more wrong. 

Let’s examine this for what it’s worth.

A) Let’s get the basic cost bit out of the way. Large marketing agencies have overhead, employees, consultants and more high maintenance costs. So by the nature of the beast they MUST charge more. And they do.

Small hometown marketing agencies do not have these costs. Many work out of their home office, and do not have employees and consultants but instead have teams that work remotely from their home offices. Sure they still have to pay themselves and their remote team members, but the cost to expense ratio is far diminished. 

B) Large marketing agencies are hung up on numbers, flowcharts, pie charts, funnel charts besides which THEY tell YOU what keywords they are going to list you for or spend your ad dollars on. They do not take the time to explain Google Analytics to their clients who actually have an interest in understanding it. They are SO caught up in the numbers game with their clients, caught up with feeding the client all possible industry buzzwords, they actually brainwash the client to an extent. 

Small marketing agencies operate the exact opposite way. They realize the client really doesn’t care about all the intricacies of Google Analytics, or industry buzzwords, or charts. They realize the client wants one thing to happen.

The client, at the end of the day, wants the damn phone to ring. That’s it.

That’s the point of first contact. The phone ringing, even if it is a tire kicker on the other end, is a good thing. The tire kicker may be converted to a customer or client. Maybe not. But the phone is ringing. 

Case in point: A colleague and I were discussing this and she pointed out the case of Proctor & Gamble and also Unilever. Proctor & Gamble cut $200 million of it’s marketing spend and they reduced spending with what they called several “big players” by 20% to 50%.  The cuts enabled Proctor & Gamble to eliminate 20% of it’s ineffective marketing and actually INCREASED the company reach by 10%. 
Read original article here.

C) The Personal Care Aspect. Large marketing agencies do not preach nor do they practice the personal care aspect. They do not take the time to get to know you, the client. They do not take the time to get to know your business, your goals, needs, aspirations for success, or wish lists. They take your money, assign you to an account manager who may or may not be the same account manager the next time you call, and they do not focus on you. Often the marketing efforts are not closely tailored or even closely focused on what your business needs but instead are focused on what they feel is best for you at this time.

Small marketing agencies embrace the personal care aspect and the hometown feel of “we’ve got your back and if what we are doing is not working we’ve got a Plan B in the lineup”. With many if not most smaller marketing agencies, you are taken care of personally by the owner or a dedicated account manager who knows it’s your 5 year old’s birthday this coming Wednesday. If you are local to them they are willing to meet with you on a monthly basis or whenever schedules permit to discuss what’s working and what’s not. 

If you are not local, they are willing to Skype a meeting with you to accomplish the same goals. Small marketing agencies don’t tell YOU what’s good for you. They instead LISTEN to you, and create a personalized plan accordingly. They exhaust all organic methods before spending your money on pay per click ad campaigns. Small marketing agencies work WITH you and FOR you, taking a sincere interest in your business and your success. NO ineffective marketing tactics allowed.  

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

Small Business Start Up Coaching A Great Story

I’ll be very honest. My digital marketing agency doesn’t attract many high fliers with appreciable budgets – my agency has always attracted small businesses, Mom and Pop businesses, and clients with less than deep pockets. And that’s ok. To me, it’s very important that the average guy have a shot at making his or her dreams come true too.

My focus as a digital marketing agency is to establish that very special, one on one, personal relationship with my clients. The business coaching they receive leaves no question in their head that they can trust me, and that I know what I’m talking about. They have no question who will handle their account, their questions, their needs. It’s me. They don’t like to be passed off to an assistant, or anyone else. That being said, the close personal bond ensures that 90% of my clients stay with me for the long haul.

And so today it was my distinct pleasure to be able to help an emerging women’s fashion client to finally see some light shed on her venture, her dream, her project. We specialize in WordPress and Shopify e-commerce clients who want that custom look but more importantly that custom set up.

She started this project two years ago. Life got in the way. She phoned me a few months ago and said she was ready now to move forward. I set up weekly / biweekly meetings with her as our schedules permitted. We keep it moving forward.

Last time we met she wanted me to evaluate her choice of a dropshipper. I told her quite honestly that the one she picked would not be a good thing for her business. I also laid out a plan of action that we would need to follow through on in order to keep things going in a positive way. I presented other dropshipper options to her, and sent her home to think about it.

Today we met and she decided I was correct about the original dropshipper for the reasons we had discussed. She also like one of the other’s I had picked out for her, based on her ideas and goals for her new business.

So, we dumped #1 for #2. I suggested we explore different templates as the original shop template she picked out I wasn’t crazy about from a functionality and esthetics standpoint. After a few samples, we settled on a template that we both liked and would serve her very well.

We loaded a few products into her store just to get an idea of look and feel. So far so good. We decided on her branding details, so that her domain name, Instagram handle and Facebook handle would be uniform across the board. We purchased her domain name.

I explained the process to her, and how each of the parts of the process would work and in what order they needed to be addressed.

When we are eventually done, she will have a beautiful Shopify store, a shop on Facebook and a shop on Instagram. Then we tie it all together with expert marketing and SEO to generate traffic so she can make the sales.

And so it goes. Another satisfied client well on the way to making her dream of an online fashion boutique a reality.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

Don’t Under Estimate the Power of Expert SEO

Why is SEO so important? Visibility, search engine visibility. This is key. Let us explain what expert SEO can do for you.

A website can be built and can be beautiful. But without carefully crafted content, and equally carefully crafted organic SEO, that beautiful website is going to just sit and become another piece of fluff on the Internet.

The whole point is for that beautiful website to bring you phone calls, leads and sales. And, if you have a brick and mortar store, to bring you the foot traffic and sales as well. Expert, best practice SEO and a strong digital marketing plan will do just that.

Maureen McCullough LLC is YOUR Bergen County NJ SEO Company. As your SEO Expert, using only the best organic SEO techniques, we produce results that generate leads and sales.

Our agency takes a personal interest in each client we work with, meeting with you personally, listening to what you have to say, and crafting and implementing a personalized plan of success for your company.

SEO is the first step in a multi point organic digital marketing strategy designed for business success.

SEO is always the first step, and the most important step that your business will ever take to gain search engine visibility, and generate phone calls and sales. If you cannot be found in the search engines, your business will not gain the success it needs to be sustainable.

You can spend thousands of dollars on online advertising, and still come up way short, with little or no gain or sales. Why waste your hard earned money? That makes no sense whatsoever.

Expert, quality SEO is your best tool to use to get your website the search engine visibility it needs. And in the big picture, quality SEO is much more affordable than expensive advertising campaigns.

We work with many small businesses across the United States, even though our home base is here in New Jersey serving Bergen, Morris and Sussex County. And with each small business we work with, the core values and results remain the same.

Maureen McCullough LLC implements the following strong SEO Digital Marketing concepts:

  • A thorough website analysis and complimentary competitor analysis
  • An evaluation of your brand or service by which we begin creating your strategy for success
  • An analysis of your current online marketing efforts, if any
  • A thorough evaluation of your current keyword usage within your website content
  • Recommended improvements are then suggested for every page of your website
  • Substantial recommendation and tweaks are usually suggested for your home page
  • A comprehensive digital marketing campaign is discussed, covering blogging, social media and more
  • Email marketing may also be an option depending on your type of business
  • Brand recognition is implemented, with transparency across all of your online venues
  • Reputation management is analyzed based upon your online reviews
  • Geo targeting and audience segment targeting is implemented

Why are there no search engine ranking guarantees?

There are no search engine ranking guarantees, and any reputable SEO company you work with will tell you the same thing. Anyone who tells you anything else is not reputable and should never be used.

Simply put: no reputable SEO company can guarantee search engine rankings because none of us control the search engines. It’s that simple. You cannot ethically guarantee something over which you have no control, bottom line.

We work with your company and your budget to design a digital marketing SEO strategy that will best serve you. We keep you as involved as you want to be with analytics, and the rest of the program.

How long does it take to begin seeing results?

Again, no magic pills are involved! No waving of the magic wand takes place! You *may* see some results as early on as 2 weeks. A much more honest and realistic expectation is 6-8 weeks.

Over the long term, your comprehensive SEO and digital marketing program may completely replace any need to spend big bucks on expensive advertising! That money saved is can be put to much better use.

Search engine usage has replaced the phone book. Over 90% of all internet querying is done by potential customers and clients. Each one could be a lead for you. Why not let excellent SEO help you take advantage of the unlimited potential waiting for you?

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

If Your Business Isn’t On the Internet, Nobody’s Looking in the Phone Book

A group of small business owners had a discussion about how times and technology have changed. Back in the day, many small business owners relied solely on word of mouth (which is still valid) and the phone book. The Yellow Pages, the local phone book, etc. Now, if your business isn’t utilizing the Internet for everything it is worth, you will suffer.

Why?

Because no one is looking in the phone book. No one uses them anymore. All the information one needs is available at your fingertips via your smart phone, iPhone, tablet, and iPad. It is absolutely essential, without a doubt, for your small business to make the most of its presence on the Internet.

There are many tools for the small business owner to use to give them the visibility they need to make their business successful. Some are obvious, some a little less. Some are used incorrectly and may have detrimental results. Some are not used at all and therefore could be costing you potential customers and search engine visibility.

Here’s the list:

  • A well constructed, easy to navigate website
  • If the aforementioned website is not yet mobile responsive, that would be a priority to convert it
  • A Facebook business page
  • A Twitter page
  • An Instagram business page
  • A business profile on Pinterest
  • A business profile on Google+
  • If you sell products, an e-commerce website would be a priority
  • A blog about your business
  • Consistent branding across all of your venues
  • An app – iPhone or Android – that lets customers and prospects interact with you, your products, and your services

Not everything listed above is appropriate for all business types. If your business is product based, then all apply. If your business is service based, the visual profiles of Instagram and Pinterest “may not” apply unless they could be used as creative marketing with images that can promote your business. Creative content writing, organic SEO (search engine optimization), consistent branding across all online venues and your printed promotional materials and correct use of Open Graph tags and Twitter Cards will all help your website get the visibility it needs to make your business become a serious contender on the Internet.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.