Clients and many others ask me how to figure their conversion rate to judge how their e-commerce website or Etsy shop performance is stacking up. Too many of them are more concerned with running ads than actually understanding and being … Read More

So, you have an Etsy shop, you have a website, and you have social media accounts like Facebook and Instagram. They all need fixing, tweaking, SEO, cohesive branding, and more in order to start generating income. What’s the priority? What … Read More

Many clients have a hard time understanding the requirements of Google My Business in conjunction with their home based business. More often than not I get calls from small business owners who have just had one or more of them … Read More

A group of small business owners had a discussion about how times and technology have changed. Back in the day, many small business owners relied solely on word of mouth (which is still valid) and the phone book. The Yellow … Read More