Your Etsy Expert – Etsy Shop, Website, Social Media What to Fix First?

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So, you have an Etsy shop, you have a website, and you have social media accounts like Facebook and Instagram. They all need fixing, tweaking, SEO, cohesive branding, and more in order to start generating income. What’s the priority? What … Read More

Your Etsy Expert: E-Commerce Conversion Rates Websites and Etsy

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Clients and many others ask me how to figure their conversion rate to judge how their e-commerce website or Etsy shop performance is stacking up. Too many of them are more concerned with running ads than actually understanding and being … Read More

If Your Business Isn’t On the Internet, Nobody’s Looking in the Phone Book

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A group of small business owners had a discussion about how times and technology have changed. Back in the day, many small business owners relied solely on word of mouth (which is still valid) and the phone book. The Yellow … Read More