Getting Your Business to Show Up on Google Local Near Me Searches

It makes perfect sense for any business to be able to show up on Google when potential clients search for a local business near them. However, many businesses do NOT show up when potential customers or clients search. The typical search would be “jewelry store near me” or “dwi lawyer near me” or “general contractor near me”.

The landscape has changed in regards to the demise of Google+, sometimes referred to as Google Plus, which I personally considered pretty lame. However, the upside of this is the new and improved Google My Business. Which I am actually impressed with. And I’ll tell you why. It really enables the business owner to control their presence and to connect with their audience and potential clients.

The quick and dirty procedure to get your business to show up on the local near me listings is the following:

Google Maps Ranking Factors – fill out your entire business listing completely and comprehensively and you will see the rewards with better exposure.

1) It always pays to verify your Google My Business Information – so make sure you do this.

2) Encourage your current clients / customers to leave you reviews on Google.

3) Take the time to properly categorize your business – the more careful you are to target your niche, the easier it will be for people to find your business.

4) Optimize your listing description – this is all done under the INFO tab on the left. Categories, service areas, your hours, phone, website, appointment url (even if that is just your contact us page), description, and any photos you might want to add.

5) Using a local telephone number is preferable to using an 800 number. Many 800 or 888 numbers are robo call numbers or spam numbers. If you want to come up in local searches, use a local phone number. This also shows Google you really are a local business.

6) Embedding a Google Map on your website is further proof of credibility and legitimacy.

How to embed a Google Map on your website? Google My Business makes this super easy for you. From the dashboard of your listing, click on INFO in the left hand menu. Then, all the way to your right click on View on Maps. Next, on your maps view, look in the left hand column for the three bar menu icon at the top left of the page. Click on that and scroll down to where it says Share or Embed a Map. Click on that.

A small screen pops up that says Share. You have two choices – Send a Link or Embed a Map. Choose Embed a Map. You can choose the map size. Then click on Copy HTML and add that to your contact us page or your website footer widget or send to your website manager to do this for you.

The next step is to create posts with pictures. This is a mission critical step. Going back to your dashboard page, see Posts in the left menu. Click on that. Create a post complete with relevant hashtags, and a relevant image. Your post doesn’t have to be the Great American Novel. Keep it short and sweet.

Since we are always posting about a service we offer or a web design product that we offer, we choose What’s New. At the very bottom you can Add a Button. We always choose Learn More and put the link to the service or product in there. When done, hit Publish.

Be advised that all Google posts expire after 7 days with the exception of Event posts. So be sure to post on a consistent basis of every 3 or 4 days to serve up fresh content. Monitor your insights and watch the traffic to your listing go up. And watch your search engine visibility grow. And listen to the phone ring. It takes some time, as do all good things, but you will have done your business a great service by following these steps and maximizing your Google My Business listing.

***HINT: To make your posting easier and a more streamlined process, we create our original post in our business Instagram Account with all of the appropriate hashtags. We then share it from Instagram directly to our business Facebook page. From there, we copy the content to our Google My Business post. Upload the picture, and we are done. 5 minutes. Literally. And painless.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

Leveraging Google My Business for Business Success

Google is finally doing away with Google+, which in my eyes, was fairly useless as far as business is concerned. Up on the up side, they have made Google My Business much easier to use, more clear cut, and have incorporated the posts feature from Google+ into Google My Business.This is a key selling point in why your small business should take advantage of this and leverage this tool for your business success.

The key to using Google My Business correctly for best business exposure is simple.

  • Fill out your INFO section as completely and thoroughly as possible. Don’t have a dedicated appointment URL? Use your contact us page. Be sure to pick the most relevant categories for your business.
  • Reviews. Respond to your reviews, both good reviews and not so good reviews. It shows you’re keeping up with your client feedback.
  • Turn on messaging. Get the Google My Business App so you can respond quickly to any inquiries that come your way.
  • Upload some photos of your business. They don’t have to be images of your office if you prefer not. They can be images you use in your blog posts or social media as pertains to your business.
  • They give you a free website. We don’t need it because we have one of our own. However, you can turn this one page freebie into a useful landing page for your business. Food for thought.
  • Above all, take advantage of posting POSTS. What we do is we post on Instagram, share it to our Facebook business page, then copy it to our Google My Business Posts. All posts expire after 7 days so it is important to keep your feed fresh. Save images from expiring posts in your photos.

Be consistent and watch your INSIGHTS grow and your phone call rate go up!

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

Why Blogging Matters to Your Business

posted in: Blogging | 0

Why does blogging matter to your business? No one has any time to do it, and no one wants to put forth the extra effort to do it, much less take the time to conjure up original content.

How many times have we searched on Google for anything, and see 10 – 20 websites that have the same blog content posted. Not exactly original content.

So back to the original question of why blogging matters to your business.

It doesn’t matter what kind of company you run………… construction, the arts, landscaping, food and drink, jewelry, fashion, attorney services or medical practitioner. We’re all in this together. Every business type needs to blog, end of story. Here’s why.

  • Credibility – the more you blog and provide original content of value, the greater your overall credibility becomes on the Internet.
  • Visibility – it doesn’t matter whether you are peddling your products or your services………. providing your reader base with quality content increases your visibility.
  • Search Engine Value – yes, the Gods at Google like fresh quality content to be in constant circulation on the Internet. Even though they do not crawl or index all pages that are pumped out, and when they do crawl or index it is on Google’s time frame and not ours, it’s still a good idea to provide fresh quality content.

What if you are just starting out with your blog? There’s always that classic excuse of “I have no subscribers”, or, “No one will read it”.

First off, everyone has to start somewhere. No one got anywhere who didn’t at least make an effort.

Second, there’s social media. Put your blog posts out on social media. Post on your business Instagram, share it to your business Facebook, and share that to your personal Facebook. Post on LinkedIn. Post on Google My Business. Oh that’s right, I forgot. It takes too much time. Are you serious?

Third, attract an audience by using appropriate hashtags. How on Earth would you know which hashtags to use? By researching hashtags and also Google keywords.

Now that we are done with the excuses of why it’s too much trouble or too much work to blog, let’s move on.

Is blogging something you should be paying someone to do, or is it something that should be done in house at your company? It depends. Some types of businesses work better if the blogging is done by staff in house. Others, you can feed content to the marketing agency you’re paying and they will polish it up and put it out there. It is entirely up to you.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.