Would You Benefit from a Business Coach for Your Business?

Bergen County New Jersey personalized business coaching, start up and business expansion consulting. Our innovative strategies position you for success.

You will learn more from us in a one or two hour session than you could ever learn by trial and error. We keep things simple and straightforward. You walk away with a comprehensive business plan tailored to the needs of your business and your goals for growth.

 

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Business Coaching, Start Ups, Expansion Consulting – Take advantage of our 18+ years of knowledge, expertise and know how.

Time is money – why waste it and end up incurring more costs due to mistakes and wrong or outdated information? That’s why you go to a pro, so you can be guided, taught and empowered.

Business Coaching Basic Topics

  • Website advice – domain names, types of website hosting, e-commerce, SSL certificates and more
  • Branding, logo creation, it’s all about sending the right message
  • Social media – which venues are right for your business?
  • Social media handles – cohesive across the board branding
  • Trademarks
  • Packaging and package design
  • Product photography
  • Business cards, brochures, catalogs

What Business Coaching and Consulting Topics do we cover?

  • Start Up Businesses – all phases of development, funding, staffing, deployment, launching, and beyond
  • Existing Businesses – existing business issues, reputation management, business growth and evolution
  • Just an Idea Phase – exploration of all possibilities for your idea, including all listed under Start Ups above
  • Supplier and Wholesale Sourcing
  • E-Commerce – vetting the right online e-commerce venue for you
  • Location, location, location – vetting the right retail location for you
  • Contract Review
  • Business Plan Development and Review
  • Kicking It Up a Notch or Two – Is it time to grow and expand?
  • A/B testing and Market Analysis – what’s working, what’s not working and why
  • Streamlining your processes so you can work smarter not harder
  • Reputation Management

Call or text us at 201.753.1677 today. We provide business coaching and consulting to small businesses across the United States.

Your Website is Costing You Hundreds of Dollars in Sales

Whether you are an attorney, small law firm, online retailer, or a small business providing goods or services to your customer base, the very idea that your website is costing you hundreds, if not thousands of dollars in sales is quite the scary thought.

Many people think that their website is simply a set it and forget it tool. They couldn’t be more wrong.

ANY business owner worth their salt takes the time with their web designer or marketing agency to be constantly adding to their website, either visually with pictures or blog posts, tweaking the content, keeping their eye on their competition and implementing new offerings and features.

And ANY business owner who is truly interested in their business will spend most of their time actually running their business, not playing with a website builder with limited functionality, no interactive features and cookie cutter design. Business owners who try to cut corners with a cheap website builder end up with a less than stellar website full of broken code and no curb appeal by which to gain new clients.

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Constant evaluation of what your business offers will also prompt you, the small business owner, to diversify your offerings. WHY? To keep up with trends, competitors, to get ahead, to put yourself in a valuable niche with your customer base. This helps you add to your customer base. Which means you are making more money. Instead of losing money.

Why is constant interaction with your small business website important? Adding new product, new pictures, new content, new offerings, and new blog posts keeps your website fresh both for potential and current clients / customers and also for search engines like Google.

Consistent activity on social media – be it every day or once a week – is very important as well. The key to social media is CONSISTENCY. Being consistent, posting and sharing on a regular basis gives your audience a reason to look forward to your activity and therefore be in the know of what’s going on with your company.

Considering your website to be a set it and forget it tool will cause it, and your customer base, to wither and die. Much like a business that refuses to diversify it’s offerings, that business has absolutely no back up to lean on when the main offering dries up.

You don’t have to spend thousands of dollars to make thousands of dollars and grow your business. But you do have to put into your business in order to get what you expect out of it.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

WordPress – What Your Website Manager Should Know …..

and if they don’t, it’s a problem.

For example. Changing the password. Sometimes we don’t write things down properly. Such as a password. We miss an uppercase letter, and write it down lowercase, we interpose the numbers and symbols, it can go on. Bottom line, that new password you just set up doesn’t work. It can get frustrating.

Or, you may not receive the password reset email. Or it may still be going to the email of the former manager, if you are taking over a site. Or your email may be hiccuping. What to do?

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Every website manager worth their salt should know how to handle this.

They should know that you can change the password in your phpmyadmin back end.

But they don’t know how to get in there. What???

Again, if your website manager is a true professional, they would know that the wp-config.php file holds all the info. And that they need to login to their hosting account to access their CPanel to access the File Manager to see the wp-config.php file. Which will tell them how to login to phpmyadmin.

From there, they can change the admin contact email address, they can change the password, they can fix quite a few things.

Resetting a WordPress password should not turn into a crisis. It should be done transparently, and professionally.

Otherwise you’ve got a problem with your website manager.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

As WordPress design experts, we’ve not only designed and developed WordPress sites, we’ve moved them, transferred them, exported and imported databases, fixed database issues, and so much more.

Own a Start Up? 7 Tips for Taking the Next Step

So you own a start up business. You came up with a great product or service and have had some success with it. You even have a website and a great domain name.

What are the next steps to taking your business to the next level?

  • Establishing Your Brand
  • Deciding which segment of the market to target
  • Retail, wholesale or both – what are your realistic capabilities?
  • Product or service production and refinement
  • Selling on multiple venues – what is appropriate for you?
  • Refining your presentation from a personal approach to a professional approach
  • Setting realistic goals for the future

Setting Realistic Goals For the Future ~

This is listed last however it is something that you will find is constantly evolving over time. It is also a point that you need to keep in the back of your head at all times. As your business evolves and grows, suffers setbacks, changes direction, starts growing again, you’ll find that your realistic future goals will need to be adjusted as well in order to keep your business on a healthy path way to success.

Establishing Your Brand ~ Brand Recognition

Your eventual “brand” that you establish is what sets you apart from all other companies and businesses that might be offering / selling the same or similar services or products that you do. It makes you identifiable visually to the consumer and makes you stand out from the pack.

Your brand is the visual message you send out to all who see it. Careful planning needs to be given to the visual, the colors used, the headline, and the tagline. Color psychology plays a big part in your branding as does your message.

Your branding will be used on business cards, brochures, company letterhead, social media, signs, and more. That’s huge.

Deciding Which Segment of the Market To Target ~

If you offer a product, who is your target market? Retail, consumer, wholesale? Sell directly to consumers via your website? Open a retail brick and mortar store? Sell wholesale to distributors and retail businesses, essentially becoming a supplier?

If you offer a service, the same question applies. Will you offer your services from your home office, going out to meet with clients? Will you open an office on Main Street so the clients can walk in and come to you? Does your pricing structure lend itself well to offering service packages, bundling services?

You can always open yourself up to more options as time goes on. Starting out, this is a critical decision. Make the wrong decision and the life of your business hangs in the balance.

Retail, Wholesale or Both – What Are Your Realistic Capabilities?

This step ties in directly to the one above, your target market. It also addresses a key point. If you offer products, are you in a position to offer them wholesale? Can you keep up with supply and demand? A business that cannot keep up with supply and demand gets a bad reputation and often closes down.

If you offer services, there is a supply and demand issue there as well. Can you keep up with regular on demand services for your clients as well as those carefully crafted packages and bundled services? How many clients can you realistically deliver to in a day? In a week? On time and high quality services are of premium importance.

Product or Service Production and Refinement ~

Over time, as you become more successful, you will see products or services that will need to be refined as the business evolves and customer needs evolve. Some products or services will need to be deleted from the lineup. And new offerings are always a possibility based on customer need and demand.

This important point will become the bridge by which your business crosses over to either becoming more successful or staying stagnant and eventually dying. Don’t turn a blind eye to this. It’s part of the heartbeat of your business. A regular review of products and service offerings is your best bet.

Selling on Multiple Venues – What is Appropriate For You?

We are assuming you already have a website. Again, products or services makes no difference, multiple venues will open up doors for your business. The big question is, which venues are right for what you offer?

This is a critical step and not to be taken lightly. Just throwing your products or services to the wind will do more damage than good. This usually happens when a business is motivated strictly by making as much money as possible quickly (dare we say it – becoming money hungry) instead of carefully crafting a brand, a reputation that can be trusted and doing their due diligence – research.

Research, vetting and making a plan is so very important when expanding out to multiple venues. This needs to be manageable, and cost effective and in line with your business plans and goals.

Which will it be for your business? eBay? Amazon? Etsy? Your own e-commerce website? A combination of some or all?

Refining Your Presentation From a Personal Approach To a Professional Approach ~

This is the “grow up” phase you must learn if your start up is going to take off successfully. It’s time to stop thinking of it in a personal sense, as “me”, and think of it and treat it in a professional sense, always as “we” and “our”. You are a company now, out to make your impressions on the world and attract new clients, customers and businesses. Start acting like a company and not as a personal endeavor you hope people will like.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.