The Blog. Still One of Your Most Powerful Tools

Anyone who is running a presence online today, be it e-commerce or a business website, knows how difficult it is to first achieve and then maintain a strong presence on the internet.

With major search engines, one in particular who shall remain un-named in this article, it is difficult but never impossible to get and maintain an organic presence. It is difficult because search engines today are not about helping small businesses grow and thrive, as they were in days past.

Today, best and better placement is given to companies who pay for placement. That is no secret. And, for the small business who does not have a $10,000 advertising budget, makes life a wee bit difficult. And makes these businesses work harder to achieve their goal of good to decent placement in search engine results.

Another obstacle standing in the way is the use of search engine filters when displaying search results. What these search engines are doing is deciding to display only so many results for any given search term, dependent on what they consider to be “relevant”. They are omitting results that they consider to be too similar.

Which means, for the small business owner, they can submit a sitemap with 1000 url’s, be they products or pages, and the search engine will only choose to index just so many because the search engine decides what is too similar and filters the rest of the results out. So if you are selling ABC widgets and they have similar names because each widget is custom made, in reality very few of those are getting indexed.

What to do?

Fight back fire with fire. Make good use of your blogs. Yes, have more than one. Feature different product lines in each blog. This ends up working to your benefit because you will then have multiple sites linking back to your website or store, each blog will have it’s own set of tags that are independent of each other, and your search engine visibility is thus multiplied.

Post from your blogs to social media as well, not from your website. Why? You will be using subtle marketing tactics by attracting different segments of readers and eventual shoppers at your store or prospective clients to your business website. Different people are drawn to different things.

You will end up creating segmented, targeted traffic to particular blogs that have the information or products those targeted audiences are interested in. With interesting, visual posts, when they are ready to buy or touch base with you, it’s a much less stressful “sell” than one blog loaded with stuff or information that may actually turn potential customers away.

Content is still King; and the blog still reigns supreme even after all these years. A little extra blogging effort goes a long way and saves you valuable advertising pay per click dollars.

Do you need help to get your business found? Our agency specializes in websites that are under performing, not bringing in the foot traffic to your brick and mortar location or not bringing the website traffic you need to not only survive and prosper.

Call or text us at 201.753.1677.

 

If Your Business Isn’t On the Internet, Nobody’s Looking in the Phone Book

A group of small business owners had a discussion about how times and technology have changed. Back in the day, many small business owners relied solely on word of mouth (which is still valid) and the phone book. The Yellow Pages, the local phone book, etc. Now, if your business isn’t utilizing the Internet for everything it is worth, you will suffer.

Why?

Because no one is looking in the phone book. No one uses them anymore. All the information one needs is available at your fingertips via your smart phone, iPhone, tablet, and iPad. It is absolutely essential, without a doubt, for your small business to make the most of its presence on the Internet.

There are many tools for the small business owner to use to give them the visibility they need to make their business successful. Some are obvious, some a little less. Some are used incorrectly and may have detrimental results. Some are not used at all and therefore could be costing you potential customers and search engine visibility.

Here’s the list:

  • A well constructed, easy to navigate website
  • If the aforementioned website is not yet mobile responsive, that would be a priority to convert it
  • A Facebook business page
  • A Twitter page
  • An Instagram business page
  • A business profile on Pinterest
  • A business profile on Google+
  • If you sell products, an e-commerce website would be a priority
  • A blog about your business
  • Consistent branding across all of your venues
  • An app – iPhone or Android – that lets customers and prospects interact with you, your products, and your services

Not everything listed above is appropriate for all business types. If your business is product based, then all apply. If your business is service based, the visual profiles of Instagram and Pinterest “may not” apply unless they could be used as creative marketing with images that can promote your business. Creative content writing, organic SEO (search engine optimization), consistent branding across all online venues and your printed promotional materials and correct use of Open Graph tags and Twitter Cards will all help your website get the visibility it needs to make your business become a serious contender on the Internet.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.