The Personal Touch or An Account Manager?

When your small business needs a website designer, a marketing agency or an SEO professional, what sort of company do you feel most comfortable with?

Is your comfort zone with a larger agency, with several specialists on staff who come up with a team solution for your needs, who give you an account manager? Are you dazzled by award winning agencies that have handled Fortune 500 clients?

Or is your comfort zone with a smaller agency, where you have access to the owner or lead developer, and where the “team” consists of you, and the owner, and a very customized solution? Are you more impressed by agencies with 100% positive feedback from clients?

Different strokes for different folks, different personality types, different sized businesses, and different business needs.

Many companies hire on with the larger agencies who have handled larger, Fortune 500 clients because they feel if a Fortune 500 company is handled well by the larger agency, then their business needs will be handled just as well and they will receive a cutting edge solution also.

Many smaller companies simply cannot afford the higher price ticket of the larger agency, want a very customized website design solution and prefer the more personal touch of the smaller agency.

Larger website design and marketing agencies have personnel overhead, retail office overhead, and therefore charge much higher agency rates than the smaller agency, because they have to in order to pay the salaries, the rent, and of course make a good profit.

Smaller website design and marketing agencies tend to work out of their home office, have much smaller personnel requirements, and tend to give personal service and care, because they can, and they choose to. Many smaller agencies value the client / web designer relationship, and prefer the long term relationship, rather than the one off big ticket project approach.

Larger to mid size companies may prefer the larger agency because it works in a similar fashion to how they work. The larger team based approach seems to work for both.

Smaller companies are usually more comfortable with the intentionally scaled down approach of the smaller website design and marketing agency because that too, is again, relatable to how both businesses are run.

As a small business owner you have to evaluate what will work best for you, your business, and your comfort level. Factors to be taken into consideration are:

  • Agency skill level
  • Agency specialization niches
  • Website development and website design cost levels
  • Marketing cost levels
  • Does the agency have a soup to nuts approach to work with the client
  • Do you want an agency that is on the same page with your business goals and needs
  • Do you want an agency that works with big names – is the prestige important
  • Project turn around time
  • How well an agency really understands your business
  • Does the agency demonstrate a desire for a close business relationship and your trust
  • Is the agency willing to let you contact clients to get first hand input of their comfort level with them

What’s your comfort level and what do you need? Will your chosen agency give you that feeling of being well taken care of?

Do you need help to get your business found? We are a local boutique website design and SEO agency specializing in businesses who need more traffic and sales.

Call or text us at 201.753.1677.

The Blog. Still One of Your Most Powerful Tools

Anyone who is running a presence online today, be it e-commerce or a business website, knows how difficult it is to first achieve and then maintain a strong presence on the internet.

With major search engines, one in particular who shall remain un-named in this article, it is difficult but never impossible to get and maintain an organic presence. It is difficult because search engines today are not about helping small businesses grow and thrive, as they were in days past.

Today, best and better placement is given to companies who pay for placement. That is no secret. And, for the small business who does not have a $10,000 advertising budget, makes life a wee bit difficult. And makes these businesses work harder to achieve their goal of good to decent placement in search engine results.

Another obstacle standing in the way is the use of search engine filters when displaying search results. What these search engines are doing is deciding to display only so many results for any given search term, dependent on what they consider to be “relevant”. They are omitting results that they consider to be too similar.

Which means, for the small business owner, they can submit a sitemap with 1000 url’s, be they products or pages, and the search engine will only choose to index just so many because the search engine decides what is too similar and filters the rest of the results out. So if you are selling ABC widgets and they have similar names because each widget is custom made, in reality very few of those are getting indexed.

What to do?

Fight back fire with fire. Make good use of your blogs. Yes, have more than one. Feature different product lines in each blog. This ends up working to your benefit because you will then have multiple sites linking back to your website or store, each blog will have it’s own set of tags that are independent of each other, and your search engine visibility is thus multiplied.

Post from your blogs to social media as well, not from your website. Why? You will be using subtle marketing tactics by attracting different segments of readers and eventual shoppers at your store or prospective clients to your business website. Different people are drawn to different things.

You will end up creating segmented, targeted traffic to particular blogs that have the information or products those targeted audiences are interested in. With interesting, visual posts, when they are ready to buy or touch base with you, it’s a much less stressful “sell” than one blog loaded with stuff or information that may actually turn potential customers away.

Content is still King; and the blog still reigns supreme even after all these years. A little extra blogging effort goes a long way and saves you valuable advertising pay per click dollars.

Do you need help to get your business found? Our agency specializes in websites that are under performing, not bringing in the foot traffic to your brick and mortar location or not bringing the website traffic you need to not only survive and prosper.

Call or text us at 201.753.1677.