Clothing Style Fashion Boutique Custom E-Commerce Website Design

Looking to get yourself a new clothing, style or fashion e-commerce website or upgrade your current website design to something more robust and personalized?

We’ll design a fully customized boutique Clothing Style Fashion e-commerce website for you on WordPress, loaded with all the website essentials you will need to run your business online.

Fashion Clothing Retail Boutique

Your website will be the perfect extension to your Etsy Shop or your eBay Store!

What’s included?

  • A completely mobile friendly custom website – looks great on computer, tablet, phone
  • Home Page
  • About Us Page
  • Contact Page, complete with Google map and directions if you wish
  • Navigation, Footer, Categories, and Blog setup
  • Shipping, taxes, and payment gateway setup
  • Domain name redirect to your new e-commerce website
  • Testimonials – very important for credibility
  • Custom Branded Identity website header
  • Up to 4 customized graphic sliders in the header, if you wish to have them
  • Mailchimp newsletter integration
  • Social Media integration – Facebook, Twitter, Pinterest, Instagram
  • 5 additional pages of your choice
  • Any additional WordPress plugins you may need
  • Custom Fav Icon
  • Google Analytics and Webmaster Tools integration
  • Pinterest Rich Pins setup
  • Out of the box basic SEO

Find out more HERE!

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

10 Tips For More Traffic To Your Etsy Shop

I’ve been asked by quite a few Etsy shop owners for tips and critiques of their shops so they can at least get more traffic if not more sales. Happy to oblige!

Here are my quick Top Ten Tips for exactly this purpose below. For some points of reference I have used my own e-commerce store and my own Etsy shop as examples. It’s one thing to talk about something and quite another to actually SHOW you what I mean.

Here we go!

1 – Establish your BRAND IDENTITY.

What do I mean by that? Brand Identity is something that sets you apart from everyone else, enables you to be found quickly over a variety of venues, regardless of actual website addresses, or shop URL’s.

For example. I thought long and hard about my own Brand Identity before I established it. I eventually came up with mmdesignsnj – perfectly good with a hashtag – #mmdesignsnj – or @mmdesignsnj. If you simply Google my Brand Identity – mmdesignsnj – you can find my website, my Facebook business page, my Instagram business account, my Pinterest business account, my Twitter posts, and since I’ve just started including it in my Etsy product tags, right at this moment not so much on Etsy. A few things are popping up though.

Everything is always evolving and is a work in progress to improve and market better across platforms. A never ending task.

It’s highly advisable to make your Brand Identity a “handle” you can use across the board – even put it on your business cards. Easy for people to find you without remembering longer website URL’s.

2 – Make your PRODUCT TITLES relevant, descriptive and keyword rich. 

Etsy product titles are no different than your website product titles. They will be indexed by Google. If they are not relevant, descriptive and keyword rich, you may find yourself somewhere on page 268 of Google search instead of on page 1 or 2.

So, no matter what it is you sell on Etsy, you need to pay attention to that product title. Target your audience – baby, jewelry, home decor, – with a title that does the product justice and is what people are searching for.

Baby Shower Gift Basket, Handmade Wooden Home Decor, Bridal Wedding Pearl Bracelet. The more descriptive you get, the more you are targeting your audience.

Owl Theme Girl Baby Shower Gift Basket, Rustic Country Cow Handmade Wooden Home Decor, Blush Pink Bridal Wedding Pearl Bracelet.

3 – Make your PRODUCT DESCRIPTIONS relevant, descriptive and keyword rich.

Keeping in the same spirit as the TITLES above, you need to be as detailed as possible with your product descriptions. For example, the following example below is taken directly from our Etsy listing for our Golden Topaz Crystal Bangle Style Bracelet  – you can see the actual listing HERE.

—————————–

Our Golden Topaz Crystal Bangle Style Bracelet is an elegant sparkling bangle style bracelet where less is more. Created from golden topaz Preciosa crystals with AB finish, sterling silver filigree beads, antique silver bumpy spacer beads, and sterling silver curved tube beads. Sterling silver swivel lobster claw clasp and one inch hand linked chain extender.

Fits ladies wrist sizes from 6 1/2 inches to 7 1/2 inches. This bracelet is custom made at the time of order.

Handmade for you in our jewelry studio. Custom orders are always welcome.

—————————–

As you can see, we mention the NAME of our product in the opening sentence. This reinforces the product, albeit subconsciously, with the potential customer.

Then we describe what the product is made of, colors, clasp, the fact that is is adjustable because it has an extender chain. Remember, people cannot play touchy feely with your product like they could in a brick and mortar retail store. So you need to create a well worded description that is accurate, and detailed enough.

Next we talk size, that is is custom made, we reinforce that it is HANDMADE, and that we LOVE custom orders.

This sort of Product Description makes you approachable and gives a personal feel to the product. It also gives the search engines, such as Google, plenty of solid meat and potato keywords to feed upon and index.

4  – Product Tags – Do Your Due Diligence.

Jewelry, Bracelets, Bangles – again, these tags are taken directly from our listing as noted above. These first three represent the category (categories) we listed the item in on Etsy.

These next tags are relevant to the actual product, and are how people will find it. I did a great deal of research as to what tags were working well for other jewelry designers on Instagram, believe it or not. Instagram is SO visual that I always research my tags based upon that venue.

antique silver, bangle bracelet, beaded bracelet, crystals, custom made bracelet, golden topaz, handmade, sparkling, sterling silver, silver filigree, gift for her, fashion jewelry, arm candy

This item was listed on Etsy before I decided to incorporate my Brand Identity into the tags – mmdesignsnj – which is fine – however, moving forward I am including mmdesignsnj on my product tags. I may even go back and tweak the older listings. When I have spare time. Whenever that may be.

But I highly recommend that you start out including YOUR Brand Identity as one of your product tags.

5 – Blogging

Most e-commerce websites come with a built in blog, if yours does, USE IT! If you have an e-commerce website AND an Etsy Shop, and sell the same products on both, make sure you blog consistently and highlight your new products, new creations, seasonal products, etc. in your blog posts. Always include a link back to the product on your website as well as to the listing on Etsy.

You can say something like:

“You can find this gorgeous home decor accent on our website HERE! (HERE will be the link back to the listing on your website.) If you prefer to shop on Etsy, click HERE to see it in our Etsy Shop! Thanks for visiting!” (Again, HERE will be the link to the listing in your Etsy Shop.)

6 – We Love Pinterest

Assuming you have the e-commerce website and an Etsy Shop, you can promote both through your Pinterest Business Page. Simply create a board on Pinterest called Our Etsy Shop Favorites, or something similar, and pin your products directly to that board. You can even create several boards like this on Pinterest. We are assuming that your main e-commerce website will be the focus of your Pinterest Business Page.

Draw attention and traffic to your Etsy Shop by creating boards as noted above. Use the word Etsy in the board name, of course. You are not allowed to use hashtags on Pinterest, so write a good title and a good description for your Etsy boards.

This showcases your Etsy products on Pinterest. Give it time. People who favor shopping on Etsy will find you.

7 – Back to Etsy – List your products in the most relevant categories possible

This one can be tough. What we did was what we always do…………. our due diligence by researching our competition. We singled out similar products that we really liked, that were classy, well made and might even be something we ourselves would purchase. We took note of what categories these items were listed in.

One of our steno pads really took a beating because we made copious notes but this served us well in the end.

Our products are listed in the most absolutely relevant categories humanly possible. No fishing expedition as to Oh Gosh where should I put this? No Way! Do your research first. Relevancy means so much.

8 – Etsy Shop Sections – Fill them out, tell your story, show your passion for what you do

So many Etsy sellers have really crappy shop sections, simply because they don’t want to put the time into getting creative and spinning a good story about themselves and their craft.

Store description – that one liner underneath your store name – that’s what Google indexes as your store title.

mmdesignsnj – (click HERE to visit our Etsy Shop)

Handmade Must Have Beaded Fashion Jewelry Trendy Style

We changed our store description several times until we were pleased with it. You only have so many characters to play with, choose your words wisely. Make them on point, keyword rich and of course they have to read well and make sense.

Our ANNOUNCEMENT Section tells our story to the point, briefly, but hits all the important points.

Our ABOUT Section is our combination Bio plus tells a good bit about the artistic end of things. Do people read these sections?

Who knows? But you cannot afford to skimp on these two sections, if for nothing else than to attract the sort of customer who reads, appreciates, and moves on to buy something.

Next as you scroll down the home page you will see AROUND THE WEB – which has a list of links –

This is mission critical to fill out – add your links to your website, Facebook, Twitter, Instagram and Pinterest.

9 – Your Website and Your Etsy Shop – Cross Marketing

As noted above, you can add your website link to your Etsy Shop. And, on your website, you should make a note, preferably on your home page, that “For those of you who love shopping on Etsy, we have a shop there too! Come visit us HERE!” (HERE being a link to your Etsy shop that preferably opens up in a new tab, so the shopper is never disconnected from your website.)

The link opening up in a new tab is very, very important.

10 – Consistent Constant Posting on Instagram and Facebook

We personally prefer to do our posting on our Instagram Business Page, which is connected to our Facebook Business Page. We do our posting, complete with all relevant hashtags, then we “SHARE” that post on our Facebook page. If you don’t have it set up correctly, things can go a bit south.

Then once we share on our Facebook Business Page, we share again on our personal page. Not every time. But at least once or twice a week, just to keep the friends up to date on new offerings without being sales pushy.

We personally don’t use Twitter too much for business. And we pin to Pinterest every so often. Ideally it should be once a week. Sometimes life gets in the way. But we find when we are more or less consistent with Pinterest, we get sales on our website. This may also work with Etsy if you make the boards we suggested in Step 6.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

 

 

 

Debunking Some Popular Social Media Myths

As most of us know, social media is considered to be a very important gateway to our businesses. Facebook, Instagram, Pinterest, and Twitter are some of the top contenders.

Many social media articles have pounded the following do’s and don’ts into the average business owners heads:

  • Don’t sell to people, therefore don’t feature your products.
  • Post funny videos and the people will come running because videos go viral.
  • Always come up with a clever message that no one else uses and the people will come running to you.
  • And, in a complete tongue in cheek, put your store or products on Facebook so people can buy from you right from that platform
  • Spend lots of money on advertisements on all venues.

And, if the business owner pays attention to the above, they follow the trendy rules diligently, and still nothing happens. Why is that I wonder?

Many of my clients agree with me wholeheartedly that the above is NOT the way to go and to achieve results. Those that embrace the above are no longer serviced by our marketing firm because, against our best advice, they followed the above, got no results, and it became our fault that the cash register in their e-commerce shopping cart was not ringing up. That’s fine. Each to their own ideals.

And, we should add, unfortunately, each one of those clients went out of business within a few months. So sad.

The remainder of our clients who follow our advice on this important matter of social media are seeing results. Why? One very simple philosophy.

Social media is about cultivating relationships with potential customers. Very simple.


Social media properly done is NOT about following the latest trend and coming up empty. Do you seriously think a bakery, a jeweler, dog groomer or a construction company is going to post funny pointless videos instead of their latest product or project????  Really????

Absolutely not. The bakery is going to post their latest confectionery wonders, to show people what they can do for your birthday party, your wedding, your dessert table at your special event.

The construction company is going to post pictures of their latest renovations, remodels, and new homes they’ve built.

The jeweler is going to post pictures of their latest unique design, or a gorgeous new product.

The dog groomer is going to post pictures of clean, fluffy, well groomed stunning dogs waiting for their pet parent to pick them up after a day at the spa.

Are they going to scream “BUY FROM ME” ???

Again, absolutely not.

They are simply showing you what they can potentially do for you. That’s it. Just putting it out there. That’s the whole idea.

It takes an average of 11 pins, posts or tweets that catch the attention of the same person to eventually bring them to visit your website.

That’s a staggering number when you consider that the same person may not catch 11 consecutive pins, posts or tweets. People do not get on social media every day, nor do they glue themselves to your feed. They have lives, families, jobs, and sometimes the information overload on social media causes them to just step back.

What it translates to for the business owner is that you have to work hard to get your customers. You have to post consistently, stay on target, stay on theme. The occasional funny video or personal picture of your garden tells people that you are human too and that you cut loose too.

However, your main objective is to stay on track, stay on target. Build the relationships with your audience in a non selling way. We like to call it showcasing.

Caption this, photo contests, and the occasional giveaway are fine as well, ONLY if they fit your business model. Otherwise, showcase your product, your project, your accomplishments AS A BUSINESS.

This needs to be done on a consistent basis every few days, not every few weeks.

Social media does not bring instant results. Newsflash.

Building good relationships over time takes time and effort. Social media is no different.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

If you are not getting the results on social media that you need for your business, we will put your business on track with one of our social media programs that best fits the individual needs of your business.

The Retail Store Bust Could Be Your Boom

As consumer shopping preferences turn towards the convenience of shopping online, many retail store chains are shutting down or consolidating their efforts into many less stores. Consumers prefer to shop with their devices – phones and tablets – and computers, instead of sitting in traffic, wasting time looking for parking spots, and walking miles and miles inside of shopping malls.

The Fingers vs. Feet revolution has begun, and it’s changing the landscape of retail shopping drastically. Which could be a serious good thing for your online e-commerce website. Or for that start up business you’ve been thinking about. Time to make a plan and put it into action.

The list of retailers who are either on the brink of bankruptcy and considering shutting down, who have already shut down, or who are streamlining their efforts to keep their noses above water (they hope) is major. Many have been around for years. It is the price they are paying for not being vigilant and observing the trends and shifts in consumer shopping.

Payless Shoes, J.C. Penney, Macy’s, Sears, K-Mart, The Limited, Crocs, CVS, Sports Authority, Womrath’s Book Store, and Bebe are just a partial list of casualties.

Consumers lead busy lives. The convenience of shopping on their devices at any time of the day or night and the deals they receive far outweigh the traditional shop til you drop shopping methods of the mall. Free shipping, online discounts built into the shopping cart, coupons, deals of the day, free returns and more are very attractive.

If you currently have an online e-commerce store or are considering starting an e-commerce business online, this could be a golden time for you. Yes, there is a great deal of examination, planning, implementing strategies, and good old fashioned work involved. But when you find your sweet spot, the rewards are priceless.

We work one on one with businesses throughout Bergen, Morris and Sussex County New Jersey, with all aspects of business planning, implementation, marketing, website design, seo and more. As a soup to nuts marketing agency, we’ll guide you down the path and away from the costly mistakes towards success.

Not sure how your company, product, brand or service should be effectively marketed? Do you need to set YOUR business apart from the competition?

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

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The Blog. Still One of Your Most Powerful Tools

Anyone who is running a presence online today, be it e-commerce or a business website, knows how difficult it is to first achieve and then maintain a strong presence on the internet.

With major search engines, one in particular who shall remain un-named in this article, it is difficult but never impossible to get and maintain an organic presence. It is difficult because search engines today are not about helping small businesses grow and thrive, as they were in days past.

Today, best and better placement is given to companies who pay for placement. That is no secret. And, for the small business who does not have a $10,000 advertising budget, makes life a wee bit difficult. And makes these businesses work harder to achieve their goal of good to decent placement in search engine results.

Another obstacle standing in the way is the use of search engine filters when displaying search results. What these search engines are doing is deciding to display only so many results for any given search term, dependent on what they consider to be “relevant”. They are omitting results that they consider to be too similar.

Which means, for the small business owner, they can submit a sitemap with 1000 url’s, be they products or pages, and the search engine will only choose to index just so many because the search engine decides what is too similar and filters the rest of the results out. So if you are selling ABC widgets and they have similar names because each widget is custom made, in reality very few of those are getting indexed.

What to do?

Fight back fire with fire. Make good use of your blogs. Yes, have more than one. Feature different product lines in each blog. This ends up working to your benefit because you will then have multiple sites linking back to your website or store, each blog will have it’s own set of tags that are independent of each other, and your search engine visibility is thus multiplied.

Post from your blogs to social media as well, not from your website. Why? You will be using subtle marketing tactics by attracting different segments of readers and eventual shoppers at your store or prospective clients to your business website. Different people are drawn to different things.

You will end up creating segmented, targeted traffic to particular blogs that have the information or products those targeted audiences are interested in. With interesting, visual posts, when they are ready to buy or touch base with you, it’s a much less stressful “sell” than one blog loaded with stuff or information that may actually turn potential customers away.

Content is still King; and the blog still reigns supreme even after all these years. A little extra blogging effort goes a long way and saves you valuable advertising pay per click dollars.

Do you need help to get your business found? Our agency specializes in websites that are under performing, not bringing in the foot traffic to your brick and mortar location or not bringing the website traffic you need to not only survive and prosper.

Call or text us at 201.753.1677.

 

If Your Business Isn’t On the Internet, Nobody’s Looking in the Phone Book

A group of small business owners had a discussion about how times and technology have changed. Back in the day, many small business owners relied solely on word of mouth (which is still valid) and the phone book. The Yellow Pages, the local phone book, etc. Now, if your business isn’t utilizing the Internet for everything it is worth, you will suffer.

Why?

Because no one is looking in the phone book. No one uses them anymore. All the information one needs is available at your fingertips via your smart phone, iPhone, tablet, and iPad. It is absolutely essential, without a doubt, for your small business to make the most of its presence on the Internet.

There are many tools for the small business owner to use to give them the visibility they need to make their business successful. Some are obvious, some a little less. Some are used incorrectly and may have detrimental results. Some are not used at all and therefore could be costing you potential customers and search engine visibility.

Here’s the list:

  • A well constructed, easy to navigate website
  • If the aforementioned website is not yet mobile responsive, that would be a priority to convert it
  • A Facebook business page
  • A Twitter page
  • An Instagram business page
  • A business profile on Pinterest
  • A business profile on Google+
  • If you sell products, an e-commerce website would be a priority
  • A blog about your business
  • Consistent branding across all of your venues
  • An app – iPhone or Android – that lets customers and prospects interact with you, your products, and your services

Not everything listed above is appropriate for all business types. If your business is product based, then all apply. If your business is service based, the visual profiles of Instagram and Pinterest “may not” apply unless they could be used as creative marketing with images that can promote your business. Creative content writing, organic SEO (search engine optimization), consistent branding across all online venues and your printed promotional materials and correct use of Open Graph tags and Twitter Cards will all help your website get the visibility it needs to make your business become a serious contender on the Internet.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.