Why Blogging Matters to Your Business

posted in: Blogging | 0

Why does blogging matter to your business? No one has any time to do it, and no one wants to put forth the extra effort to do it, much less take the time to conjure up original content.

How many times have we searched on Google for anything, and see 10 – 20 websites that have the same blog content posted. Not exactly original content.

So back to the original question of why blogging matters to your business.

It doesn’t matter what kind of company you run………… construction, the arts, landscaping, food and drink, jewelry, fashion, attorney services or medical practitioner. We’re all in this together. Every business type needs to blog, end of story. Here’s why.

  • Credibility – the more you blog and provide original content of value, the greater your overall credibility becomes on the Internet.
  • Visibility – it doesn’t matter whether you are peddling your products or your services………. providing your reader base with quality content increases your visibility.
  • Search Engine Value – yes, the Gods at Google like fresh quality content to be in constant circulation on the Internet. Even though they do not crawl or index all pages that are pumped out, and when they do crawl or index it is on Google’s time frame and not ours, it’s still a good idea to provide fresh quality content.

What if you are just starting out with your blog? There’s always that classic excuse of “I have no subscribers”, or, “No one will read it”.

First off, everyone has to start somewhere. No one got anywhere who didn’t at least make an effort.

Second, there’s social media. Put your blog posts out on social media. Post on your business Instagram, share it to your business Facebook, and share that to your personal Facebook. Post on LinkedIn. Post on Google My Business. Oh that’s right, I forgot. It takes too much time. Are you serious?

Third, attract an audience by using appropriate hashtags. How on Earth would you know which hashtags to use? By researching hashtags and also Google keywords.

Now that we are done with the excuses of why it’s too much trouble or too much work to blog, let’s move on.

Is blogging something you should be paying someone to do, or is it something that should be done in house at your company? It depends. Some types of businesses work better if the blogging is done by staff in house. Others, you can feed content to the marketing agency you’re paying and they will polish it up and put it out there. It is entirely up to you.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

Why Your New Startup Business Will Benefit From Business Coaching

So you’ve got yourself a brand new startup business and you’re wondering where the heck to get started building your new empire. Let’s say you are starting an e-commerce store. All the online ads about starting an e-commerce store make it look and sound so easy. It’s not. There are many facets involved in pulling it all together and getting it to work right. That’s why your startup business will benefit from the guidance of a business coach.

Here are just a few hurdles you will face:

  • deciding what your business model will be, subject to evolution and change
  • picking an e-commerce venue that is right for your business model
  • deciding whether you will be needing dropshippers or making your own product or sourcing product to buy and stock
  • carefully researching your dropshippers to find one that will work with your budget and your business model
  • picking a domain name that fits exactly with your marketing brand that you will establish
  • picking the right e-commerce store template that will work for you – features, layout, customization abilities, etc.
  • choosing the right colors for your e-commerce store – color psychology is very important
  • setting up shipping, taxes, and other backend tools for a smooth and correct checkout experience for your customers
  • loading products
  • writing SEO friendly category or collection titles as well as descriptions
  • writing SEO friendly product titles and descriptions
  • pricing your product to fit your targeted market of potential buyers
  • properly creating a BUSINESS Facebook page – taking advantage of all the tools given, naming it in accordance with your branding
  • properly creating a BUSINESS Instagram page – again, taking advantage of all tools and keeping your branding consistent
  • tying Facebook and Instagram together so that they work seamlessly
  • integrating your store products on Facebook
  • integrating your store products on Instagram
  • establishing a branded Pinterest presence
  • putting your product feed out to Google Shopping
  • consistently marketing your product for best visibility and to keep it fresh
  • using the proper hashtags on your Facebook posts and your Instagram posts
  • researching best keywords on Google
  • choosing an email newsletter provider and creating attention getting emails

In most cases, the startup business owner will not have a comprehensive list like this to guide them down the path to success. And even if they do, it’s far too much of a daunting task without the knowledge and experience of a business coach to help you and guide you along. Cutting through all the hype and zeroing in on what needs to be done and getting it done correctly is critical to a successful launch and building up your business.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

How to Handle the Social Media Pressure on Small Businesses

There is an incredible amount of social media pressure on small business and many do not know how to handle it. That’s completely understandable. Small businesses rarely have the budget to outsource their social media strategy and campaigns to high tech companies nor do they have the budget to hire an in house professional who can really deliver results.

Some small businesses DO have the resources to outsource to a local SEO and marketing company who delivers results and gives them good bang for their buck. Others cannot justify spending money on it at all and they just muddle along.

The result is that none of these companies actually understand how it all works and so they end up flopping around in the social media ocean, trying one thing, trying another, and ultimately failing at all.

Instagram

As an SEO and marketing company owner, I read many articles about the latest trends, about what works and what doesn’t, the latest and greatest, and it occurred to me not that long ago that the average person also reads these articles in an attempt to get a handle on it all as well. Thing is, the articles are written for us, not them. No wonder the average individual and the average business owner throw their hands up in the air in despair and swear they just don’t understand any of it it’s all too complicated.

Well, they are absolutely correct. I get it because I work with it day in and day out, besides which it’s just my thing. These people are trying to run their business, in addition to which they are trying to wear too many hats, and they are not going to be able to take on what’s involved with establishing brand recognition across the board on all mediums.

Facebook

So, I decided I will write a series of articles not only explaining various topics in layman’s terms, but also with visuals that truly dumb down many of these topics which are too complex.

Some of the topics I will explain are Instagram, Facebook, e-commerce in general, SEO (Search Engine Optimization), Shopify, WooCommerce, WordPress and any others that come up that I feel will help mainstream small business get a grip and be able to make headway for their business.

Enjoy reading and learning!

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

Do You Sell on Amazon or eBay? Want More Sales?

Whether you are an experienced Amazon or eBay seller or a newbie, the common goal across the board is to get more sales. Anyone who disputes this needs to get out more and get a life!

How do you accomplish this without spending a fortune in adwords, advertising, or marketing gimmicks?

The answer is simple. Hire an experienced expert who knows the ropes, keeps up with the latest in search engine algorithms and technology, understands ranking factors, and puts customer focused sales strategies to work for you.

However, if you do a search for Amazon SEO and marketing experts, you’ll see that the larger companies that do this are very expensive. They have staff to pay, office rent and upkeep to pay for, and lifestyles to pay for. Who pays for that? You do.

Our SEO and marketing agency, on the other hand, is not high maintenance. Plus, we give you individual, personalized attention, not passing you off to a team member. You deal with the owner on a one on one basis, always.

As our attorney clients have found out, we offer the same exact services as these larger agencies, but charge much less. Some attorney’s do not mind paying $2000 a month for SEO and marketing. They feel the more you pay, the better the service. Many attorney’s cannot or simply will not pay that much. That is why they come to us. We have a pristine reputation and we do what we say we will do for you.

It’s the same with Amazon or eBay sellers. Some would rather go with a high priced service but most do not see the logic of paying more than they can afford or are willing to pay. And as long as their consultant offers the same services, they are happy with that. And, as long as their consultant gives results that improve the seller’s bottom line, they stay with that consultant, forging a long term trusting client / provider relationship.

Here are a few things we can do for your Amazon or eBay business:

  • Amazon SEO and eBay SEO – 2 completely different versions of SEO
  • Ranking Factors
  • Good Reviews – Enhanced Reputation Management – Handling Negative Reviews
  • Being a 1P or 3P Seller – which is more beneficial to your particular business model
  • A+ Content in your 1P product listings – do you want the customers or not?
  • Brand Content and Brand Registry for your 3P product listings – improve conversions, improve sales
  • Product descriptions that sell
  • Customized SEO for your particular product niche and target audience
  • Appropriate use of creatives for display advertising
  • Appropriate focus on your target market, your niche, and new target markets you had not considered
  • A/B Split testing to evaluate different marketing options and strategies for your business model
  • Pricing and Re-Pricing to find the sweet spot for your target market
  • Appropriate usage of organic long tail keywords to target your market and your niche for more sales
  • Branding that makes you stand out from all others in the crowd – it’s not all about having the lowest prices …………
  • Customer Focused sales strategies – no customers, no sales. Marketing gimmicks, contests and giveaways don’t cut it.
  • We are particular about whom we work with. Our clients must want to grow their business and position it for success. We can help.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

Don’t Under Estimate the Power of Expert SEO

Why is SEO so important? Visibility, search engine visibility. This is key. Let us explain what expert SEO can do for you.

A website can be built and can be beautiful. But without carefully crafted content, and equally carefully crafted organic SEO, that beautiful website is going to just sit and become another piece of fluff on the Internet.

The whole point is for that beautiful website to bring you phone calls, leads and sales. And, if you have a brick and mortar store, to bring you the foot traffic and sales as well. Expert, best practice SEO and a strong digital marketing plan will do just that.

Maureen McCullough LLC is YOUR Bergen County NJ SEO Company. As your SEO Expert, using only the best organic SEO techniques, we produce results that generate leads and sales.

Our agency takes a personal interest in each client we work with, meeting with you personally, listening to what you have to say, and crafting and implementing a personalized plan of success for your company.

SEO is the first step in a multi point organic digital marketing strategy designed for business success.

SEO is always the first step, and the most important step that your business will ever take to gain search engine visibility, and generate phone calls and sales. If you cannot be found in the search engines, your business will not gain the success it needs to be sustainable.

You can spend thousands of dollars on online advertising, and still come up way short, with little or no gain or sales. Why waste your hard earned money? That makes no sense whatsoever.

Expert, quality SEO is your best tool to use to get your website the search engine visibility it needs. And in the big picture, quality SEO is much more affordable than expensive advertising campaigns.

We work with many small businesses across the United States, even though our home base is here in New Jersey serving Bergen, Morris and Sussex County. And with each small business we work with, the core values and results remain the same.

Maureen McCullough LLC implements the following strong SEO Digital Marketing concepts:

  • A thorough website analysis and complimentary competitor analysis
  • An evaluation of your brand or service by which we begin creating your strategy for success
  • An analysis of your current online marketing efforts, if any
  • A thorough evaluation of your current keyword usage within your website content
  • Recommended improvements are then suggested for every page of your website
  • Substantial recommendation and tweaks are usually suggested for your home page
  • A comprehensive digital marketing campaign is discussed, covering blogging, social media and more
  • Email marketing may also be an option depending on your type of business
  • Brand recognition is implemented, with transparency across all of your online venues
  • Reputation management is analyzed based upon your online reviews
  • Geo targeting and audience segment targeting is implemented

Why are there no search engine ranking guarantees?

There are no search engine ranking guarantees, and any reputable SEO company you work with will tell you the same thing. Anyone who tells you anything else is not reputable and should never be used.

Simply put: no reputable SEO company can guarantee search engine rankings because none of us control the search engines. It’s that simple. You cannot ethically guarantee something over which you have no control, bottom line.

We work with your company and your budget to design a digital marketing SEO strategy that will best serve you. We keep you as involved as you want to be with analytics, and the rest of the program.

How long does it take to begin seeing results?

Again, no magic pills are involved! No waving of the magic wand takes place! You *may* see some results as early on as 2 weeks. A much more honest and realistic expectation is 6-8 weeks.

Over the long term, your comprehensive SEO and digital marketing program may completely replace any need to spend big bucks on expensive advertising! That money saved is can be put to much better use.

Search engine usage has replaced the phone book. Over 90% of all internet querying is done by potential customers and clients. Each one could be a lead for you. Why not let excellent SEO help you take advantage of the unlimited potential waiting for you?

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

Attorney, Lawyer and Law Office Marketing

In a world where there seems to be an attorney or law office on every other corner, more and more small practice attorneys and solo practice attorneys are having a harder time marketing their business and getting the phone to ring.

Even when the economy is doing well, there is just so much competition and the market is so flooded with lawyers it’s hard to put your law office in the “A Cut Above The Rest” level.

Many attorneys then resort to paying for search engine position and paying for directory listings that advertise other lawyers on the same page as your listing. Or get involved with attorney marketing companies that charge exorbitant fees. And still your phone does not ring.

What to do?

If your law practice is located in Bergen, Morris or Sussex County New Jersey, our marketing agency can help. Maureen McCullough LLC represents many attorneys throughout Northern New Jersey, with website design, marketing and search engine optimization (SEO), niche marketing, and geo targeted marketing.

Our agency specializes in unique ways to bring your business to the forefront using organic search engine optimization methods, without costly advertising or Adwords expense.

When you work with our agency, for one reasonable affordable monthly fee you receive ongoing support focused on getting you the clients you need at a price you can afford:

  • Business coaching that helps you define your target audience
  • Website content review, website analysis and audit plus suggestions for improvement
  • Organic search engine optimization that gets results
  • Organic geo targeted marketing
  • Organic niche market targeted search engine optimization
  • Social media marketing that is niche market and geo targeted
  • Saving you thousands of dollars each year in advertising and pay for placement

Every attorney is different, each law practice is different, and each niche market and target audience is different. That’s because YOUR law practice is unique, and even though the market is flooded, we help you stand out from the crowd to the people who need you most – your potential clients.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

If Your Business Isn’t On the Internet, Nobody’s Looking in the Phone Book

A group of small business owners had a discussion about how times and technology have changed. Back in the day, many small business owners relied solely on word of mouth (which is still valid) and the phone book. The Yellow Pages, the local phone book, etc. Now, if your business isn’t utilizing the Internet for everything it is worth, you will suffer.

Why?

Because no one is looking in the phone book. No one uses them anymore. All the information one needs is available at your fingertips via your smart phone, iPhone, tablet, and iPad. It is absolutely essential, without a doubt, for your small business to make the most of its presence on the Internet.

There are many tools for the small business owner to use to give them the visibility they need to make their business successful. Some are obvious, some a little less. Some are used incorrectly and may have detrimental results. Some are not used at all and therefore could be costing you potential customers and search engine visibility.

Here’s the list:

  • A well constructed, easy to navigate website
  • If the aforementioned website is not yet mobile responsive, that would be a priority to convert it
  • A Facebook business page
  • A Twitter page
  • An Instagram business page
  • A business profile on Pinterest
  • A business profile on Google+
  • If you sell products, an e-commerce website would be a priority
  • A blog about your business
  • Consistent branding across all of your venues
  • An app – iPhone or Android – that lets customers and prospects interact with you, your products, and your services

Not everything listed above is appropriate for all business types. If your business is product based, then all apply. If your business is service based, the visual profiles of Instagram and Pinterest “may not” apply unless they could be used as creative marketing with images that can promote your business. Creative content writing, organic SEO (search engine optimization), consistent branding across all online venues and your printed promotional materials and correct use of Open Graph tags and Twitter Cards will all help your website get the visibility it needs to make your business become a serious contender on the Internet.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.