Why is Website Maintenance So Important?

Website maintenance is one of the most important ways to keep your beautifully designed website safe and secure and make a transparent seamless experience for your e-commerce customers or clients looking for your services.

This is one of the areas that I see many new clients of mine have completely and totally neglected. When I take them on, the back ends of their WordPress websites are in complete shambles. Plugins not updated for weeks or months, WordPress itself not updated, tons of spam comments because either comments were not disabled or because spammers found a backdoor.

Fashion Clothing Retail Boutique

Many of these websites have been injected with drive by malware as well.

Why is this and what does website maintenance have to do with it all anyways?

The reason plugins have constant updates is to improve functionality, apply security patches, and provide improvements in usability and enhancements. Conscientious plugin authors keep up with the latest and greatest antics of those who would attack your website through spam and malware.

Consistent website maintenance, done on a monthly basis, affords you the following positive aspects and peace of mind:

  • On the front end, fresh content creation and fresh visuals are especially important for businesses that rely on visuals to attract new clients and customers
  • In the back end, your website needs constant updating for security reasons – updates, security patches and bug fixes
  • No need for you to have any technical knowledge – no worrying about applications not functioning properly or mistakenly bringing your site down
  • Fresh content is a super important search engine optimization technique since you are giving your website visitors and the search engines a solid reason to come back

Whether your website is brand new and just went live, or you have an established website that’s been out there for some time, there is no sitting back relaxing. One of the biggest reasons that websites fail to generate phone calls, traffic and sales is because the website has not been kept up to date and the content is not fresh.

Old, stale pages and content reduce website traffic quickly. As noted above in bullet point #4, fresh content is a super important search engine optimization technique since you are giving your website visitors and the search engines a solid reason to come back.

Maureen McCullough LLC offers an affordable website maintenance program for small and medium business owners. We work with you to determine exactly what you need, be it just website maintenance alone or in addition to email marketing campaigns, SEO, social media marketing and website marketing.

We combine these services in one affordable package for you so you can have peace of mind and you don’t need to stress over your website in addition to running your business!

Our website maintenance package is perfect for all industries – construction, painters, landscapers, electricians, photographers, bakeries, bars, restaurants, antique and vintage, baby and kids, clothing retailers, attorneys, real estate, non profit organizations and more.

From uploading project images, menus, product images, blog posts, social media and more, it’s all about giving potential clients and customers a reason to visit your website and keep coming back.

Traffic = phone calls = sales.

In business for 18+ years, we have created long term relationships with our clients built on trust. Give us a call or text us today at 201.753.1677 or 551.245.7611 and let’s discuss how we can help you with your website maintenance needs.

Would You Benefit from a Business Coach for Your Business?

Bergen County New Jersey personalized business coaching, start up and business expansion consulting. Our innovative strategies position you for success.

You will learn more from us in a one or two hour session than you could ever learn by trial and error. We keep things simple and straightforward. You walk away with a comprehensive business plan tailored to the needs of your business and your goals for growth.

 

small business growth

 

Business Coaching, Start Ups, Expansion Consulting – Take advantage of our 18+ years of knowledge, expertise and know how.

Time is money – why waste it and end up incurring more costs due to mistakes and wrong or outdated information? That’s why you go to a pro, so you can be guided, taught and empowered.

Business Coaching Basic Topics

  • Website advice – domain names, types of website hosting, e-commerce, SSL certificates and more
  • Branding, logo creation, it’s all about sending the right message
  • Social media – which venues are right for your business?
  • Social media handles – cohesive across the board branding
  • Trademarks
  • Packaging and package design
  • Product photography
  • Business cards, brochures, catalogs

What Business Coaching and Consulting Topics do we cover?

  • Start Up Businesses – all phases of development, funding, staffing, deployment, launching, and beyond
  • Existing Businesses – existing business issues, reputation management, business growth and evolution
  • Just an Idea Phase – exploration of all possibilities for your idea, including all listed under Start Ups above
  • Supplier and Wholesale Sourcing
  • E-Commerce – vetting the right online e-commerce venue for you
  • Location, location, location – vetting the right retail location for you
  • Contract Review
  • Business Plan Development and Review
  • Kicking It Up a Notch or Two – Is it time to grow and expand?
  • A/B testing and Market Analysis – what’s working, what’s not working and why
  • Streamlining your processes so you can work smarter not harder
  • Reputation Management

Call or text us at 201.753.1677 today. We provide business coaching and consulting to small businesses across the United States.

Landscape Photographer Photography Website Design

Are you a landscape photographer? Need a custom themed landscape photography website? We design affordable websites on WordPress, Zenfolio and Squarespace just for landscape photographers complete with galleries and e-commerce capabilities for purchasing prints of different sizes.

Landscape Photographer Photography

Each website we design is custom designed just for you and the needs of your landscape photography business.

We also do website design makeovers, taking your current website and kicking it up a notch or two with a new fresh design.

In addition after the launch of your landscape photography website we also offer affordable website maintenance, social media marketing, search engine optimization - otherwise known as SEO, blogging, business cards, brochures and more.

Call or text us at 201.753.1677 to discuss your website design and development needs.

Baby Photographer Photography Website Design

Are you a baby photographer? Need a custom themed baby photography website? We design affordable websites on WordPress, Zenfolio and Squarespace just for baby photographers complete with galleries and e-commerce capabilities for purchasing prints of different sizes.

Baby Photography Photographer

Each website we design is custom designed just for you and the needs of your baby photography business.

We also do website design makeovers, taking your current website and kicking it up a notch or two with a new fresh design.

In addition after the launch of your baby photography website we also offer affordable website maintenance, social media marketing, search engine optimization - otherwise known as SEO, blogging, business cards, brochures and more.

Call or text us at 201.753.1677 to discuss your website design and development needs.

Nature Photographer Photography Website Design

Are you a nature photographer? Need a custom themed nature photography website? We design affordable websites on WordPress, Zenfolio and Squarespace just for nature photographers complete with galleries and e-commerce capabilities for purchasing prints of different sizes.

Nature Photographer Photography Website Design

Each website we design is custom designed just for you and the needs of your nature photography business.

We also do website design makeovers, taking your current website and kicking it up a notch or two with a new fresh design.

In addition after the launch of your nature photography website we also offer affordable website maintenance, social media marketing, search engine optimization - otherwise known as SEO, blogging, business cards, brochures and more.

Call or text us at 201.753.1677 to discuss your website design and development needs.

Bakery Dessert Catering Website Design

Do you own a bakery or dessert catering business? Need a custom themed website to showcase your cookies, cupcakes, other baked goods and sweet treats? We design affordable websites on WordPress and Squarespace just for bakeries complete with e-commerce, galleries, appointment booking capabilities and so much more.

Gourmet Bakery Dessert Catering

Each website we design is custom designed just for you and the needs of your baking business, showcasing your products and dessert catering services.

We also do website design makeovers, taking your current website and kicking it up a notch or two with a new fresh design.

Bakery Dessert Catering Website Design

In addition after the launch of your bakery dessert catering website we also offer affordable website maintenance, social media marketing, search engine optimization - otherwise known as SEO, blogging, business cards, brochures and more.

Call or text us at 201.753.1677 to discuss your website design and development needs.

Wedding Photographer Photography Website Design

Are you a wedding photographer? Need a custom themed wedding photography website? We design affordable websites on WordPress, Zenfolio and Squarespace just for wedding photographers complete with galleries and e-commerce capabilities for purchasing prints of different sizes.

Wedding Photography Photographer Website Design

Each website we design is custom designed just for you and the needs of your wedding photography business.

We also do website design makeovers, taking your current website and kicking it up a notch or two with a new fresh design.

Wedding Photographer Photography Website Design

In addition after the launch of your wedding photography website we also offer affordable website maintenance, social media marketing, search engine optimization - otherwise known as SEO, blogging, business cards, brochures and more.

Call or text us at 201.753.1677 to discuss your website design and development needs.

Tips for Selling Vintage on Etsy

One of my very longtime clients has been selling on Etsy now for a few years and has had success. This is in addition to her own website and blog. I asked her if she would be kind enough to share some of her tips for success with selling vintage on Etsy.

Perhaps these tips will help you find your sweet spot of success selling on Etsy!

Mary Ann Kennedy owns The Gatherings Antique Vintage. She specializes in antique and vintage clothing, table linens, bed linens, fabric, home decor, sewing tools, quilts, and toys from yesteryear. She has been our client for more than 10 years and I feel quite confident in saying that Mary Ann knows more than a thing or two about selling antique and vintage treasures!

The Gatherings Antique Vintage

She notes that since vintage is essentially one of a kind unique items, there are very few repeat buyers. However, when an item sells, if she has a similar item, she lists that. Generally it sells quickly. So, listing similar items does generate sales.

Keeping it fresh is huge. As with any search engine, keeping your content fresh encourages the spiders and bots to revisit your shop or website. She advises that you list something in your shop every day or as often as possible. By doing this, you keep your store “fresh” and this does increase views. Visibility is huge, and results in sales.

Do your due diligence and list your products in the categories that are more popular. Do research to identify these Etsy categories that generate more sales, because these categories are where the buyers are going and looking.

When you get a review, thank the customer for taking the time to write their review. That’s just good customer service and makes the buyer feel appreciated for taking time out of their day to write you a nice review.

Utilize the Etsy Thank You Coupon. This encourages 2nd and 3rd time buyers and sales.

Connect to your buyers with a well written detailed description of each item, including the era of the item. This is especially important with vintage and antique items. Not only does it give you credibility with the buyer that you know what you are talking about, but if well written, it can make the buyer feel that they just have to purchase that particular item no matter what!

Another thing we do outside of Etsy is blog her products. Every month Mary Ann will send me a list of 15 items that she puts in her New Arrivals section of her Etsy shop. We do staggered blog posts for the month in her blog. Each blog post contains a link back to the item in her website store, another link back to the item in her Etsy shop, and yet another link back to her newsletter sign up form.

All of Mary Ann’s tips are in keeping with good SEO (search engine optimization) best practices for search engine visibility. Which has been a topic over the years that we have discussed many times in order to get her the best possible results.

Visit The Gatherings Antique Vintage website, blog and Etsy shop to see some of the beautiful items Mary Ann has to offer!

We are Etsy SEO consultants and can help you take your Etsy shop to the next level of success along with your website and blog. Call or text us at 201.753.1677 for a free 20 minute consultation.

Acupuncture Website Design

Are you an acupuncture professional? Need a custom themed acupuncture website to showcase your holistic or medical practice? We design affordable websites on WordPress and Squarespace just for acupuncturists complete with appointment booking capabilities and so much more.

Acupuncture Holistic Healing

Each website we design is custom designed just for you and the needs of your acupuncture business, showcasing conditions you treat and treatments you specialize in.

We also do website design makeovers, taking your current website and kicking it up a notch or two with a new fresh design.

In addition after the launch of your acupuncture website we also offer affordable website maintenance, social media marketing, search engine optimization - otherwise known as SEO, blogging, business cards, brochures and more.

Call or text us at 201.753.1677 to discuss your website design and development needs.

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