Join Our Shop Local Directory Extra Exposure For Your Business

During this unsure, difficult time thanks to our unseen but deadly enemy COVID19, many small businesses are learning to navigate a new normal and are finding ways to re-invent what they do, move ahead and prosper. After what we have all been through it is no longer enough to survive, we need to find ways to thrive.

And what we, at Shop Local Directory have done, is establish extremely affordable membership tiers to make getting extra exposure for small businesses easier and more effective. Our directory comes without the hefty initial fees, monthly fees and yet more fees for add on services.

Instead, we offer a very affordable yearly fee for small business owners to promote their businesses.

And what comes with that affordable yearly fee?

Depending on the level you choose you get some or all of these benefits:

  • Expert search engine optimization
  • Ability to receive online reviews from your customers
  • You can network with other businesses
  • Link to your website and social media platforms
  • Generate business leads
  • Upload audio and video files to promote your business
  • Create coupons – events – job listings – classifieds
  • Upload photo albums and property listings.

Find out more by checking out Our Shop Local Directory here. During the sign up process you will be prompted for your coupon code which is MMLLC.

Any questions let us know. Text us at 201.753.1677.

7 Tips For Retail Adjustment to COVID19 and Survival

The world as we knew it in early March of 2020 is over. Life will never be the same after the devastating onslaught of the deadly COVID19 pandemic which was and still is ravaging the world. Despite this, the retail sector can rise from the ashes like the phoenix with an adjustment in mindset and a new approach to flexibility and innovation.

The retail sector has been hit particularly hard. Prior to COVID19, retail was starting to get pummeled and feel the pressure from online shopping. Now, the retail sector is facing one of it’s biggest, if not it’s absolute biggest challenges. How to stay alive.

As society begins to slowly recover from COVID19, people are reluctant to come out and mingle. Yes, they want their state governments to reopen the parks, because getting out in fresh air and nature is good for the mind, body and soul. Going shopping in the mall……….. eh, not so much.

Most people see the common sense in social distancing. And in a mall you are not going to get that. In a restaurant you are not going to get that. And who really wants a resurgence of COVID19? Who wants to take that chance? Nobody I know. Better to shop online via e-commerce and let UPS and Fedex and USPS deliver.

Retail Shopping After COVID19

Here are 7 tips for those of you in the retail sector so you can survive and one day prosper again.

1 – Re-purpose your current brick and mortar facility

Depending on what you sell in your physical location, re-purpose your store to become more of a mini manufacturing and shipping facility. If  you are in the food business, you can accommodate some shoppers properly socially distanced. However, that’s not gonna float the boat. Offer take out and delivery, or if you can ship your food product, start taking orders and shipping out. Other types of businesses will need to brainstorm and see if this is a viable means of keeping your ship afloat. If you can ship out or take local orders and deliver your products, give it a whirl.

2 – Close your brick and mortar facility

There is no shame in doing so. If you cannot make your shop become financially sustainable, shut the doors before the whole operation starts sucking the life out of you. However, no matter what you sell in your store, you absolutely MUST consider step 3. It ain’t over yet.

3 – Re-purpose your retail brick and mortar business into an online business

This will, down the road, save your business. There is some time, effort and planning involved, but well worth it. Don’t sit on this option too long. Make it happen.

4 – Consider your online options

Depending on your product, price point and ability to ship economically, you have many good online options. Your own e-commerce website, Etsy (handmade, vintage or supplies), eBay and Amazon. Don’t jump into any one option without careful consideration. They are NOT one size fits all.

5 – Build your empire slowly one venue at a time

I have so many new clients who have jumped into this option without advice and consultation and found themselves neck deep in waters they don’t understand how to navigate. Easy does it folks. You don’t want to drown.

6 – Build your brand

Nothing is more important than for you to build your brand. What does that mean exactly? Establish a memorable logo and tagline, and even if you need to trademark your identity, do it. Figure out who you are, how you want to attract customers, and express that in a consistently memorable way across your venues and throughout social media.

7 – Build your influence and your customer base

As you grow, you’ll be building your influence and customer base. As you do this, you can move on to the next phase of another venue to sell on. Start small, get a foothold and then you can move on to play with the big boys in their playground.

What is the new future for the retail industry during and post COVID19?

Online. E-commerce. Period end of story. Either your online endeavors will accompany your brick and mortar efforts and help you float the boat, or, your online endeavors will open up a whole new world order for your empire.

ecommerce

You will need a trusted advisor to help you set all of this up. Someone who is an expert in their field. Expert doesn’t mean top dollar it means top quality and top of the line knowledge. You get what you pay for.

We are in business for 20 years. Navigated many of our clients through the crash of 2008. Very few decided to throw in the towel.

Here is how Maureen McCullough LLC can help you:

  • E-commerce website design – easy for your customers to find what they want, pay for it, and leave testimonials and reviews
  • Website maintenance for enhanced security and to “keep it fresh”
  • Customized Etsy shop design
  • Customized eBay store layouts
  • Establishing your brand – one of the most critical ingredients in your plan for success
  • Highly optimized SEO (Search Engine Optimization) for your website, Etsy shop, eBay store, or Amazon listings
  • Ongoing optimized SEO tweaking – an absolute necessity in an ever changing, highly competitive fluid environment
  • Product descriptions and product titles – this is a science unto itself, if you want to rise through the ranks, for best visibility
  • Email marketing campaigns to reinforce your brand
  • Social media marketing – Facebook, Instagram, LinkedIn
  • Listing in a trusted Shop Local Directory for maximum exposure
  • Personalized consulting targeted for your business, your targeted audience, and your business goals
  • Longtime experience as an Etsy, eBay, Amazon and WordPress expert

Contact us today to learn one on one how we can help you and your retail business to not only survive COVID19 but prosper!

Call or text us at 201.753.1677

Contact us on Facebook: https://www.facebook.com/NJdesignseomarketing/

Contact us on LinkedIn: https://www.linkedin.com/company/maureen-mccullough-llc-marketing/

 

Why is Website Maintenance So Important?

Website maintenance is one of the most important ways to keep your beautifully designed website safe and secure and make a transparent seamless experience for your e-commerce customers or clients looking for your services.

This is one of the areas that I see many new clients of mine have completely and totally neglected. When I take them on, the back ends of their WordPress websites are in complete shambles. Plugins not updated for weeks or months, WordPress itself not updated, tons of spam comments because either comments were not disabled or because spammers found a backdoor.

Fashion Clothing Retail Boutique

Many of these websites have been injected with drive by malware as well.

Why is this and what does website maintenance have to do with it all anyways?

The reason plugins have constant updates is to improve functionality, apply security patches, and provide improvements in usability and enhancements. Conscientious plugin authors keep up with the latest and greatest antics of those who would attack your website through spam and malware.

Consistent website maintenance, done on a monthly basis, affords you the following positive aspects and peace of mind:

  • On the front end, fresh content creation and fresh visuals are especially important for businesses that rely on visuals to attract new clients and customers
  • In the back end, your website needs constant updating for security reasons – updates, security patches and bug fixes
  • No need for you to have any technical knowledge – no worrying about applications not functioning properly or mistakenly bringing your site down
  • Fresh content is a super important search engine optimization technique since you are giving your website visitors and the search engines a solid reason to come back

Whether your website is brand new and just went live, or you have an established website that’s been out there for some time, there is no sitting back relaxing. One of the biggest reasons that websites fail to generate phone calls, traffic and sales is because the website has not been kept up to date and the content is not fresh.

Old, stale pages and content reduce website traffic quickly. As noted above in bullet point #4, fresh content is a super important search engine optimization technique since you are giving your website visitors and the search engines a solid reason to come back.

Maureen McCullough LLC offers an affordable website maintenance program for small and medium business owners. We work with you to determine exactly what you need, be it just website maintenance alone or in addition to email marketing campaigns, SEO, social media marketing and website marketing.

We combine these services in one affordable package for you so you can have peace of mind and you don’t need to stress over your website in addition to running your business!

Our website maintenance package is perfect for all industries – construction, painters, landscapers, electricians, photographers, bakeries, bars, restaurants, antique and vintage, baby and kids, clothing retailers, attorneys, real estate, non profit organizations and more.

From uploading project images, menus, product images, blog posts, social media and more, it’s all about giving potential clients and customers a reason to visit your website and keep coming back.

Traffic = phone calls = sales.

In business for 18+ years, we have created long term relationships with our clients built on trust. Give us a call or text us today at 201.753.1677 or 551.245.7611 and let’s discuss how we can help you with your website maintenance needs.

Would You Benefit from a Business Coach for Your Business?

Bergen County New Jersey personalized business coaching, start up and business expansion consulting. Our innovative strategies position you for success.

You will learn more from us in a one or two hour session than you could ever learn by trial and error. We keep things simple and straightforward. You walk away with a comprehensive business plan tailored to the needs of your business and your goals for growth.

 

small business growth

 

Business Coaching, Start Ups, Expansion Consulting – Take advantage of our 18+ years of knowledge, expertise and know how.

Time is money – why waste it and end up incurring more costs due to mistakes and wrong or outdated information? That’s why you go to a pro, so you can be guided, taught and empowered.

Business Coaching Basic Topics

  • Website advice – domain names, types of website hosting, e-commerce, SSL certificates and more
  • Branding, logo creation, it’s all about sending the right message
  • Social media – which venues are right for your business?
  • Social media handles – cohesive across the board branding
  • Trademarks
  • Packaging and package design
  • Product photography
  • Business cards, brochures, catalogs

What Business Coaching and Consulting Topics do we cover?

  • Start Up Businesses – all phases of development, funding, staffing, deployment, launching, and beyond
  • Existing Businesses – existing business issues, reputation management, business growth and evolution
  • Just an Idea Phase – exploration of all possibilities for your idea, including all listed under Start Ups above
  • Supplier and Wholesale Sourcing
  • E-Commerce – vetting the right online e-commerce venue for you
  • Location, location, location – vetting the right retail location for you
  • Contract Review
  • Business Plan Development and Review
  • Kicking It Up a Notch or Two – Is it time to grow and expand?
  • A/B testing and Market Analysis – what’s working, what’s not working and why
  • Streamlining your processes so you can work smarter not harder
  • Reputation Management

Call or text us at 201.753.1677 today. We provide business coaching and consulting to small businesses across the United States.

Landscape Photographer Photography Website Design

Are you a landscape photographer? Need a custom themed landscape photography website? We design affordable websites on WordPress, Zenfolio and Squarespace just for landscape photographers complete with galleries and e-commerce capabilities for purchasing prints of different sizes.

Landscape Photographer Photography

Each website we design is custom designed just for you and the needs of your landscape photography business.

We also do website design makeovers, taking your current website and kicking it up a notch or two with a new fresh design.

In addition after the launch of your landscape photography website we also offer affordable website maintenance, social media marketing, search engine optimization - otherwise known as SEO, blogging, business cards, brochures and more.

Call or text us at 201.753.1677 to discuss your website design and development needs.

Baby Photographer Photography Website Design

Are you a baby photographer? Need a custom themed baby photography website? We design affordable websites on WordPress, Zenfolio and Squarespace just for baby photographers complete with galleries and e-commerce capabilities for purchasing prints of different sizes.

Baby Photography Photographer

Each website we design is custom designed just for you and the needs of your baby photography business.

We also do website design makeovers, taking your current website and kicking it up a notch or two with a new fresh design.

In addition after the launch of your baby photography website we also offer affordable website maintenance, social media marketing, search engine optimization - otherwise known as SEO, blogging, business cards, brochures and more.

Call or text us at 201.753.1677 to discuss your website design and development needs.

Nature Photographer Photography Website Design

Are you a nature photographer? Need a custom themed nature photography website? We design affordable websites on WordPress, Zenfolio and Squarespace just for nature photographers complete with galleries and e-commerce capabilities for purchasing prints of different sizes.

Nature Photographer Photography Website Design

Each website we design is custom designed just for you and the needs of your nature photography business.

We also do website design makeovers, taking your current website and kicking it up a notch or two with a new fresh design.

In addition after the launch of your nature photography website we also offer affordable website maintenance, social media marketing, search engine optimization - otherwise known as SEO, blogging, business cards, brochures and more.

Call or text us at 201.753.1677 to discuss your website design and development needs.

Bakery Dessert Catering Website Design

Do you own a bakery or dessert catering business? Need a custom themed website to showcase your cookies, cupcakes, other baked goods and sweet treats? We design affordable websites on WordPress and Squarespace just for bakeries complete with e-commerce, galleries, appointment booking capabilities and so much more.

Gourmet Bakery Dessert Catering

Each website we design is custom designed just for you and the needs of your baking business, showcasing your products and dessert catering services.

We also do website design makeovers, taking your current website and kicking it up a notch or two with a new fresh design.

Bakery Dessert Catering Website Design

In addition after the launch of your bakery dessert catering website we also offer affordable website maintenance, social media marketing, search engine optimization - otherwise known as SEO, blogging, business cards, brochures and more.

Call or text us at 201.753.1677 to discuss your website design and development needs.

Wedding Photographer Photography Website Design

Are you a wedding photographer? Need a custom themed wedding photography website? We design affordable websites on WordPress, Zenfolio and Squarespace just for wedding photographers complete with galleries and e-commerce capabilities for purchasing prints of different sizes.

Wedding Photography Photographer Website Design

Each website we design is custom designed just for you and the needs of your wedding photography business.

We also do website design makeovers, taking your current website and kicking it up a notch or two with a new fresh design.

Wedding Photographer Photography Website Design

In addition after the launch of your wedding photography website we also offer affordable website maintenance, social media marketing, search engine optimization - otherwise known as SEO, blogging, business cards, brochures and more.

Call or text us at 201.753.1677 to discuss your website design and development needs.

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