Why is Website Maintenance So Important?

Website maintenance is one of the most important ways to keep your beautifully designed website safe and secure and make a transparent seamless experience for your e-commerce customers or clients looking for your services.

This is one of the areas that I see many new clients of mine have completely and totally neglected. When I take them on, the back ends of their WordPress websites are in complete shambles. Plugins not updated for weeks or months, WordPress itself not updated, tons of spam comments because either comments were not disabled or because spammers found a backdoor.

Fashion Clothing Retail Boutique

Many of these websites have been injected with drive by malware as well.

Why is this and what does website maintenance have to do with it all anyways?

The reason plugins have constant updates is to improve functionality, apply security patches, and provide improvements in usability and enhancements. Conscientious plugin authors keep up with the latest and greatest antics of those who would attack your website through spam and malware.

Consistent website maintenance, done on a monthly basis, affords you the following positive aspects and peace of mind:

  • On the front end, fresh content creation and fresh visuals are especially important for businesses that rely on visuals to attract new clients and customers
  • In the back end, your website needs constant updating for security reasons – updates, security patches and bug fixes
  • No need for you to have any technical knowledge – no worrying about applications not functioning properly or mistakenly bringing your site down
  • Fresh content is a super important search engine optimization technique since you are giving your website visitors and the search engines a solid reason to come back

Whether your website is brand new and just went live, or you have an established website that’s been out there for some time, there is no sitting back relaxing. One of the biggest reasons that websites fail to generate phone calls, traffic and sales is because the website has not been kept up to date and the content is not fresh.

Old, stale pages and content reduce website traffic quickly. As noted above in bullet point #4, fresh content is a super important search engine optimization technique since you are giving your website visitors and the search engines a solid reason to come back.

Maureen McCullough LLC offers an affordable website maintenance program for small and medium business owners. We work with you to determine exactly what you need, be it just website maintenance alone or in addition to email marketing campaigns, SEO, social media marketing and website marketing.

We combine these services in one affordable package for you so you can have peace of mind and you don’t need to stress over your website in addition to running your business!

Our website maintenance package is perfect for all industries – construction, painters, landscapers, electricians, photographers, bakeries, bars, restaurants, antique and vintage, baby and kids, clothing retailers, attorneys, real estate, non profit organizations and more.

From uploading project images, menus, product images, blog posts, social media and more, it’s all about giving potential clients and customers a reason to visit your website and keep coming back.

Traffic = phone calls = sales.

In business for 18+ years, we have created long term relationships with our clients built on trust. Give us a call or text us today at 201.753.1677 or 551.245.7611 and let’s discuss how we can help you with your website maintenance needs.

Landscape Photographer Photography Website Design

Are you a landscape photographer? Need a custom themed landscape photography website? We design affordable websites on WordPress, Zenfolio and Squarespace just for landscape photographers complete with galleries and e-commerce capabilities for purchasing prints of different sizes.

Landscape Photographer Photography

Each website we design is custom designed just for you and the needs of your landscape photography business.

We also do website design makeovers, taking your current website and kicking it up a notch or two with a new fresh design.

In addition after the launch of your landscape photography website we also offer affordable website maintenance, social media marketing, search engine optimization - otherwise known as SEO, blogging, business cards, brochures and more.

Call or text us at 201.753.1677 to discuss your website design and development needs.

Baby Photographer Photography Website Design

Are you a baby photographer? Need a custom themed baby photography website? We design affordable websites on WordPress, Zenfolio and Squarespace just for baby photographers complete with galleries and e-commerce capabilities for purchasing prints of different sizes.

Baby Photography Photographer

Each website we design is custom designed just for you and the needs of your baby photography business.

We also do website design makeovers, taking your current website and kicking it up a notch or two with a new fresh design.

In addition after the launch of your baby photography website we also offer affordable website maintenance, social media marketing, search engine optimization - otherwise known as SEO, blogging, business cards, brochures and more.

Call or text us at 201.753.1677 to discuss your website design and development needs.

Nature Photographer Photography Website Design

Are you a nature photographer? Need a custom themed nature photography website? We design affordable websites on WordPress, Zenfolio and Squarespace just for nature photographers complete with galleries and e-commerce capabilities for purchasing prints of different sizes.

Nature Photographer Photography Website Design

Each website we design is custom designed just for you and the needs of your nature photography business.

We also do website design makeovers, taking your current website and kicking it up a notch or two with a new fresh design.

In addition after the launch of your nature photography website we also offer affordable website maintenance, social media marketing, search engine optimization - otherwise known as SEO, blogging, business cards, brochures and more.

Call or text us at 201.753.1677 to discuss your website design and development needs.

Bakery Dessert Catering Website Design

Do you own a bakery or dessert catering business? Need a custom themed website to showcase your cookies, cupcakes, other baked goods and sweet treats? We design affordable websites on WordPress and Squarespace just for bakeries complete with e-commerce, galleries, appointment booking capabilities and so much more.

Gourmet Bakery Dessert Catering

Each website we design is custom designed just for you and the needs of your baking business, showcasing your products and dessert catering services.

We also do website design makeovers, taking your current website and kicking it up a notch or two with a new fresh design.

Bakery Dessert Catering Website Design

In addition after the launch of your bakery dessert catering website we also offer affordable website maintenance, social media marketing, search engine optimization - otherwise known as SEO, blogging, business cards, brochures and more.

Call or text us at 201.753.1677 to discuss your website design and development needs.

Wedding Photographer Photography Website Design

Are you a wedding photographer? Need a custom themed wedding photography website? We design affordable websites on WordPress, Zenfolio and Squarespace just for wedding photographers complete with galleries and e-commerce capabilities for purchasing prints of different sizes.

Wedding Photography Photographer Website Design

Each website we design is custom designed just for you and the needs of your wedding photography business.

We also do website design makeovers, taking your current website and kicking it up a notch or two with a new fresh design.

Wedding Photographer Photography Website Design

In addition after the launch of your wedding photography website we also offer affordable website maintenance, social media marketing, search engine optimization - otherwise known as SEO, blogging, business cards, brochures and more.

Call or text us at 201.753.1677 to discuss your website design and development needs.

Acupuncture Website Design

Are you an acupuncture professional? Need a custom themed acupuncture website to showcase your holistic or medical practice? We design affordable websites on WordPress and Squarespace just for acupuncturists complete with appointment booking capabilities and so much more.

Acupuncture Holistic Healing

Each website we design is custom designed just for you and the needs of your acupuncture business, showcasing conditions you treat and treatments you specialize in.

We also do website design makeovers, taking your current website and kicking it up a notch or two with a new fresh design.

In addition after the launch of your acupuncture website we also offer affordable website maintenance, social media marketing, search engine optimization - otherwise known as SEO, blogging, business cards, brochures and more.

Call or text us at 201.753.1677 to discuss your website design and development needs.