Why is Website Maintenance So Important?
Website maintenance is one of the most important ways to keep your beautifully designed website safe and secure and make a transparent seamless experience for your e-commerce customers or clients looking for your services.
This is one of the areas that I see many new clients of mine have completely and totally neglected. When I take them on, the back ends of their WordPress websites are in complete shambles. Plugins not updated for weeks or months, WordPress itself not updated, tons of spam comments because either comments were not disabled or because spammers found a backdoor.
Many of these websites have been injected with drive by malware as well.
Why is this and what does website maintenance have to do with it all anyways?
The reason plugins have constant updates is to improve functionality, apply security patches, and provide improvements in usability and enhancements. Conscientious plugin authors keep up with the latest and greatest antics of those who would attack your website through spam and malware.
Consistent website maintenance, done on a monthly basis, affords you the following positive aspects and peace of mind:
- On the front end, fresh content creation and fresh visuals are especially important for businesses that rely on visuals to attract new clients and customers
- In the back end, your website needs constant updating for security reasons – updates, security patches and bug fixes
- No need for you to have any technical knowledge – no worrying about applications not functioning properly or mistakenly bringing your site down
- Fresh content is a super important search engine optimization technique since you are giving your website visitors and the search engines a solid reason to come back
Whether your website is brand new and just went live, or you have an established website that’s been out there for some time, there is no sitting back relaxing. One of the biggest reasons that websites fail to generate phone calls, traffic and sales is because the website has not been kept up to date and the content is not fresh.
Old, stale pages and content reduce website traffic quickly. As noted above in bullet point #4, fresh content is a super important search engine optimization technique since you are giving your website visitors and the search engines a solid reason to come back.
Maureen McCullough LLC offers an affordable website maintenance program for small and medium business owners. We work with you to determine exactly what you need, be it just website maintenance alone or in addition to email marketing campaigns, SEO, social media marketing and website marketing.
We combine these services in one affordable package for you so you can have peace of mind and you don’t need to stress over your website in addition to running your business!
Our website maintenance package is perfect for all industries – construction, painters, landscapers, electricians, photographers, bakeries, bars, restaurants, antique and vintage, baby and kids, clothing retailers, attorneys, real estate, non profit organizations and more.
From uploading project images, menus, product images, blog posts, social media and more, it’s all about giving potential clients and customers a reason to visit your website and keep coming back.
Traffic = phone calls = sales.