Common Sense Tips for Start Ups

Is your small business a start up? If you are in business one year or less then your business is considered a start up and there are common sense things that you need to know and understand before you rush off into the sunset thinking because you sell it or offer the service that the people will just come. Because, they won’t.

Before you even think about a website you need to do this first:

Understand that you actually have no idea what you are doing. Face up to this fact and seek help and guidance from those advisers who have the business experience. 

Hire a business coach. Retaining a business mentor should absolutely be your very first expense / investment in your business. Do a phone interview with several business coaches before settling on one. Make sure the fit is right for your business needs. Each business coach that you interview should give you some free initial consultation time on the phone. Be respectful of their time limit. 15 minutes, 20 minutes. Listen for a business coach who expresses genuine interest in your business and who is willing to treat your business and you like the unique entities that you are. 

Decide whether your current idea of your product is fulfilling a need or want that prospective clients have. Do some market research, do internet research. With tangible products explore selling at craft or trade shows or local marketplaces. Gauge the interest, or not. You may have to tweak your product several times in order to find the sweet spot that gets you customers.

With services, determine who your local / main competitors are and analyze how they do what they do and use it to your advantage. Learn from the ones that instinctively grab your interest. You too will have to go through the tweaking stage more than once to find your sweet spot that nets you clients as well. 

When you see that your product or service is viable, this is the time to create a flexible business plan that can grow and evolve with you. 

If you are going to need a payroll service such as ADP go directly to them yourself. Do not use a middleman. In fact, do not use middlemen for anything for your business. Go direct or go nowhere – the commission fees will bleed you dry and when money is slow to come in you will find yourself still having to pay the higher price because of the middleman. 

Be motivated when cold calling on businesses if you offer a service. Don’t hand them a flyer and expect that they will call you. They won’t. You have to get in there, meet the owner or manager, give them a reason to want your service. Your market analysis of competitors should have been done by this point and you and your business coach should have come up with a plan that sets you apart from the rest. 

This legwork is necessary before you spend good money on a website. Putting up the website first is like putting the cart before the horse. You don’t even have a game plan at that point. 

Hiring the right website designer is crucial. Again, you should touch base with several website designers, doing the phone interview bit. If they don’t offer a free 15 or 20 minute consultation they are not right for you, right off the bat. Each website designer should be asked about what they can do for you. Just like the business coach, the website designer should express a genuine interest in your business, and be able to tell you briefly what they can do for you clearly and in understandable terms. If their services include marketing after website launch they need to be able to tell you what they will do to get your business out there. 

If you are a start up and you have found this article helpful, give us a call to find out more about our comprehensive business services such as business coaching, business mentoring, website design and marketing. Call today 201.753.1677

Do You Sell on Amazon or eBay? Want More Sales?

Whether you are an experienced Amazon or eBay seller or a newbie, the common goal across the board is to get more sales. Anyone who disputes this needs to get out more and get a life!

How do you accomplish this without spending a fortune in adwords, advertising, or marketing gimmicks?

The answer is simple. Hire an experienced expert who knows the ropes, keeps up with the latest in search engine algorithms and technology, understands ranking factors, and puts customer focused sales strategies to work for you.

However, if you do a search for Amazon SEO and marketing experts, you’ll see that the larger companies that do this are very expensive. They have staff to pay, office rent and upkeep to pay for, and lifestyles to pay for. Who pays for that? You do.

Our SEO and marketing agency, on the other hand, is not high maintenance. Plus, we give you individual, personalized attention, not passing you off to a team member. You deal with the owner on a one on one basis, always.

As our attorney clients have found out, we offer the same exact services as these larger agencies, but charge much less. Some attorney’s do not mind paying $2000 a month for SEO and marketing. They feel the more you pay, the better the service. Many attorney’s cannot or simply will not pay that much. That is why they come to us. We have a pristine reputation and we do what we say we will do for you.

It’s the same with Amazon or eBay sellers. Some would rather go with a high priced service but most do not see the logic of paying more than they can afford or are willing to pay. And as long as their consultant offers the same services, they are happy with that. And, as long as their consultant gives results that improve the seller’s bottom line, they stay with that consultant, forging a long term trusting client / provider relationship.

Here are a few things we can do for your Amazon or eBay business:

  • Amazon SEO and eBay SEO – 2 completely different versions of SEO
  • Ranking Factors
  • Good Reviews – Enhanced Reputation Management – Handling Negative Reviews
  • Being a 1P or 3P Seller – which is more beneficial to your particular business model
  • A+ Content in your 1P product listings – do you want the customers or not?
  • Brand Content and Brand Registry for your 3P product listings – improve conversions, improve sales
  • Product descriptions that sell
  • Customized SEO for your particular product niche and target audience
  • Appropriate use of creatives for display advertising
  • Appropriate focus on your target market, your niche, and new target markets you had not considered
  • A/B Split testing to evaluate different marketing options and strategies for your business model
  • Pricing and Re-Pricing to find the sweet spot for your target market
  • Appropriate usage of organic long tail keywords to target your market and your niche for more sales
  • Branding that makes you stand out from all others in the crowd – it’s not all about having the lowest prices …………
  • Customer Focused sales strategies – no customers, no sales. Marketing gimmicks, contests and giveaways don’t cut it.
  • We are particular about whom we work with. Our clients must want to grow their business and position it for success. We can help.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.