Announcing Release of our Newest Free eBook Four Key SEO Points

We are very pleased to announce the launch of our newest free eBook, entitled Four Key SEO Points – What Every Business Owner Needs to Know!

While the book actually contains many more than 4 points, we have broken SEO down into four key areas. Makes the reading and absorption of the material easier.

All too often business owners think that SEO is some kind of a mysterious, cryptic science. They get taken advantage of by unscrupulous companies or individuals that charge a great deal of money and do nothing, or, reversely, offer free SEO services that do nothing but spam the business owners website out onto low quality directories or sites, thus costing you precious search engine visibility with Google.

Four Key SEO Points Free eBook

It is for these reasons that we wrote this particular eBook on SEO. Having been in the business for over 18 years, seeing trends come and go, seeing algorithms constantly changing, we have a good feel for what works and what doesn’t. Extensive experience with SEO and our passion for our clients to be found is what drives us.

We explain exactly what “SEO” really is in understandable terms, we explain organic SEO as well as SEM, PPC (pay per click), plus HTTPS vs HTTP and it’s effect on successful SEO. And then there is the takeaway page prepared just for you.

It is up to the business owner whether they want to try to tackle SEO themselves, and hopefully not set their website back with impractical mistakes, or whether they want to source out a professional to lead them down the road to success. The takeaway page as well as the rest of the eBook explains all in an easy to understand manner.

Click here to get your free copy of this helpful FREE eBook on SEO today!

So Your Google My Business Listing Got Suspended What’s Next?

So one day you go into your Google My Business account to perhaps make a post or make an adjustment to your hours and what do you see? Your Google My Business listing has been suspended!! End of the world, right? Not so much. Keep reading.

Google My Business Listing Suspended

Google My Business gives you a free listing for your business complete with a spot on the map, categories for your business, the ability to post pictures and to actually post posts about your business. It’s a free service. Sounds great! 

Enter today’s spammers and scammers who make fake addresses, fake listings, hand out fake damaging reviews to legitimate businesses, and take down legitimate business listings by reporting them as duplicates, or out of business when they are not. Not sounding so great now………..

Google encourages “edits” to listings in the effort to make them hopefully more relevant and accurate. Which opens a door to the scammer, spammer and competition to use this editing power for harm instead of good. 

If your business does NOT see customers at your location, such as a consultant who goes out to meet with clients, or an at home internet business who sells and ships from the home but does not have a physical brick and mortar retail store, you are generally encouraged to clear your address on your Google My Business listing so that your home address isn’t out there for all to see. 

If you operate more than one business from your location, say your home, such as a husband operating one business and the wife operating another, you cannot have both businesses listed on Google My Business. So what’s the point of even listing your businesses on Google My Business?

These two types of scenarios, the one where you clear your address and the operating of more than one business from your home location is what Google has been targeting and suspending lately. 

You’re not dishonest, you’re running a legitimate business, but you are getting your listing suspended. Yes, you can contact Google and ask for it to be reinstated. There is no guarantee they will do so, and there is no guarantee they will constructively interact with you. 

So what’s a small business owner to do? The listing is suspended, you don’t know when or if it’s ever going to be brought back to life. And meanwhile like a fairly normal person you are kind of freaking out. 

It all boils down to doing things the old fashioned way, boys and girls. Good old fashioned search engine optimization done the way we did it quite a few years ago, before Google My Business was ever even a thought or a conception. Google My Business started in 2014. We’ve been doing search engine optimization long before that, since 2000. 

And how did we get our clients all over the Internet like splat back then? Good old honest search engine optimization with geo targeting and precisely constructed landing pages. All white hat, all transparent and all targeted at your desired target audience. No black hat seo BS. 

Honest, creative search engine optimization with geo targeting and carefully constructed landing pages has survived the test of time. It has survived innumerable Google algorithm changes, it has survived all of the trendy techniques of times past, and it survives today alive and well. 

So, if your Google My Business page has been suspended never fear. There is life after suspension. Plenty of life. And plenty of business that you can acquire just by making the move towards geo targeted SEO and carefully crafted landing pages. 

In 20 years of business there has been plenty of change and we have always successfully reinvented ourselves and our clients so we can roll with the punches and move ahead. We can help you do that too. 

Call or text us today at 201.753.1677 to find out more.

Use the Instagram Name Tag to Make Your Business Viral

I don’t know anyone who hasn’t at least somewhat agonized over how to make their business go viral on Instagram, or at least gain more followers a reputable way. By the way, buying followers is NOT reputable and should be avoided. But I digress.

Instagram has rolled out a new feature called the Name Tag. There’s been alot of buzz about it in marketing circles, but I doubt few consumer users (the average Instagram user) even knows about it.

I’m here to enlighten you.

If you are a small business owner, this is an absolute must – have.

First, go into your Instagram business account. Tap on the three bars in the upper right hand corner. Next screen, choose Name Tag. Create a name tag using a color gradient background, an emoji background (if you find one that fits your business) or a selfie. If using the color gradient, tap on each of the four corners to get the color gradient you like best.

Create then save your name tag by tapping the upper right corner. On iPhone it looks like an upload icon; on Android it looks like a share button.

There are any number of ways to use this.

We have created a graphic image complete with visual instructions for each of our three Instagram business profiles. Two of our businesses sell tangible goods – vintage items and handmade jewelry.

See below. Each name tag is scannable just like a QR code right from your cell phone. Instructions are on the left. This way people who are interested have clear cut easy instructions on how to do this. Works like a charm.

 



 

We have a few printed in advance. Every time we get an order we include one of these promotional cut sheets in with the packing slip and thank you note.

For our SEO and design business, when we are giving a lecture somewhere or are at a networking event, we leave them on our table for attendees to grab or we hand them out.

It’a a great, non-intrusive way to make your business go viral with any and all Instagram users!

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.