Own a Start Up? 7 Tips for Taking the Next Step

So you own a start up business. You came up with a great product or service and have had some success with it. You even have a website and a great domain name.

What are the next steps to taking your business to the next level?

  • Establishing Your Brand
  • Deciding which segment of the market to target
  • Retail, wholesale or both – what are your realistic capabilities?
  • Product or service production and refinement
  • Selling on multiple venues – what is appropriate for you?
  • Refining your presentation from a personal approach to a professional approach
  • Setting realistic goals for the future

Setting Realistic Goals For the Future ~

This is listed last however it is something that you will find is constantly evolving over time. It is also a point that you need to keep in the back of your head at all times. As your business evolves and grows, suffers setbacks, changes direction, starts growing again, you’ll find that your realistic future goals will need to be adjusted as well in order to keep your business on a healthy path way to success.

Establishing Your Brand ~ Brand Recognition

Your eventual “brand” that you establish is what sets you apart from all other companies and businesses that might be offering / selling the same or similar services or products that you do. It makes you identifiable visually to the consumer and makes you stand out from the pack.

Your brand is the visual message you send out to all who see it. Careful planning needs to be given to the visual, the colors used, the headline, and the tagline. Color psychology plays a big part in your branding as does your message.

Your branding will be used on business cards, brochures, company letterhead, social media, signs, and more. That’s huge.

Deciding Which Segment of the Market To Target ~

If you offer a product, who is your target market? Retail, consumer, wholesale? Sell directly to consumers via your website? Open a retail brick and mortar store? Sell wholesale to distributors and retail businesses, essentially becoming a supplier?

If you offer a service, the same question applies. Will you offer your services from your home office, going out to meet with clients? Will you open an office on Main Street so the clients can walk in and come to you? Does your pricing structure lend itself well to offering service packages, bundling services?

You can always open yourself up to more options as time goes on. Starting out, this is a critical decision. Make the wrong decision and the life of your business hangs in the balance.

Retail, Wholesale or Both – What Are Your Realistic Capabilities?

This step ties in directly to the one above, your target market. It also addresses a key point. If you offer products, are you in a position to offer them wholesale? Can you keep up with supply and demand? A business that cannot keep up with supply and demand gets a bad reputation and often closes down.

If you offer services, there is a supply and demand issue there as well. Can you keep up with regular on demand services for your clients as well as those carefully crafted packages and bundled services? How many clients can you realistically deliver to in a day? In a week? On time and high quality services are of premium importance.

Product or Service Production and Refinement ~

Over time, as you become more successful, you will see products or services that will need to be refined as the business evolves and customer needs evolve. Some products or services will need to be deleted from the lineup. And new offerings are always a possibility based on customer need and demand.

This important point will become the bridge by which your business crosses over to either becoming more successful or staying stagnant and eventually dying. Don’t turn a blind eye to this. It’s part of the heartbeat of your business. A regular review of products and service offerings is your best bet.

Selling on Multiple Venues – What is Appropriate For You?

We are assuming you already have a website. Again, products or services makes no difference, multiple venues will open up doors for your business. The big question is, which venues are right for what you offer?

This is a critical step and not to be taken lightly. Just throwing your products or services to the wind will do more damage than good. This usually happens when a business is motivated strictly by making as much money as possible quickly (dare we say it – becoming money hungry) instead of carefully crafting a brand, a reputation that can be trusted and doing their due diligence – research.

Research, vetting and making a plan is so very important when expanding out to multiple venues. This needs to be manageable, and cost effective and in line with your business plans and goals.

Which will it be for your business? eBay? Amazon? Etsy? Your own e-commerce website? A combination of some or all?

Refining Your Presentation From a Personal Approach To a Professional Approach ~

This is the “grow up” phase you must learn if your start up is going to take off successfully. It’s time to stop thinking of it in a personal sense, as “me”, and think of it and treat it in a professional sense, always as “we” and “our”. You are a company now, out to make your impressions on the world and attract new clients, customers and businesses. Start acting like a company and not as a personal endeavor you hope people will like.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

Don’t Under Estimate the Power of Expert SEO

Why is SEO so important? Visibility, search engine visibility. This is key. Let us explain what expert SEO can do for you.

A website can be built and can be beautiful. But without carefully crafted content, and equally carefully crafted organic SEO, that beautiful website is going to just sit and become another piece of fluff on the Internet.

The whole point is for that beautiful website to bring you phone calls, leads and sales. And, if you have a brick and mortar store, to bring you the foot traffic and sales as well. Expert, best practice SEO and a strong digital marketing plan will do just that.

Maureen McCullough LLC is YOUR Bergen County NJ SEO Company. As your SEO Expert, using only the best organic SEO techniques, we produce results that generate leads and sales.

Our agency takes a personal interest in each client we work with, meeting with you personally, listening to what you have to say, and crafting and implementing a personalized plan of success for your company.

SEO is the first step in a multi point organic digital marketing strategy designed for business success.

SEO is always the first step, and the most important step that your business will ever take to gain search engine visibility, and generate phone calls and sales. If you cannot be found in the search engines, your business will not gain the success it needs to be sustainable.

You can spend thousands of dollars on online advertising, and still come up way short, with little or no gain or sales. Why waste your hard earned money? That makes no sense whatsoever.

Expert, quality SEO is your best tool to use to get your website the search engine visibility it needs. And in the big picture, quality SEO is much more affordable than expensive advertising campaigns.

We work with many small businesses across the United States, even though our home base is here in New Jersey serving Bergen, Morris and Sussex County. And with each small business we work with, the core values and results remain the same.

Maureen McCullough LLC implements the following strong SEO Digital Marketing concepts:

  • A thorough website analysis and complimentary competitor analysis
  • An evaluation of your brand or service by which we begin creating your strategy for success
  • An analysis of your current online marketing efforts, if any
  • A thorough evaluation of your current keyword usage within your website content
  • Recommended improvements are then suggested for every page of your website
  • Substantial recommendation and tweaks are usually suggested for your home page
  • A comprehensive digital marketing campaign is discussed, covering blogging, social media and more
  • Email marketing may also be an option depending on your type of business
  • Brand recognition is implemented, with transparency across all of your online venues
  • Reputation management is analyzed based upon your online reviews
  • Geo targeting and audience segment targeting is implemented

Why are there no search engine ranking guarantees?

There are no search engine ranking guarantees, and any reputable SEO company you work with will tell you the same thing. Anyone who tells you anything else is not reputable and should never be used.

Simply put: no reputable SEO company can guarantee search engine rankings because none of us control the search engines. It’s that simple. You cannot ethically guarantee something over which you have no control, bottom line.

We work with your company and your budget to design a digital marketing SEO strategy that will best serve you. We keep you as involved as you want to be with analytics, and the rest of the program.

How long does it take to begin seeing results?

Again, no magic pills are involved! No waving of the magic wand takes place! You *may* see some results as early on as 2 weeks. A much more honest and realistic expectation is 6-8 weeks.

Over the long term, your comprehensive SEO and digital marketing program may completely replace any need to spend big bucks on expensive advertising! That money saved is can be put to much better use.

Search engine usage has replaced the phone book. Over 90% of all internet querying is done by potential customers and clients. Each one could be a lead for you. Why not let excellent SEO help you take advantage of the unlimited potential waiting for you?

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.