Do You Sell on Amazon or eBay? Want More Sales?

Whether you are an experienced Amazon or eBay seller or a newbie, the common goal across the board is to get more sales. Anyone who disputes this needs to get out more and get a life!

How do you accomplish this without spending a fortune in adwords, advertising, or marketing gimmicks?

The answer is simple. Hire an experienced expert who knows the ropes, keeps up with the latest in search engine algorithms and technology, understands ranking factors, and puts customer focused sales strategies to work for you.

However, if you do a search for Amazon SEO and marketing experts, you’ll see that the larger companies that do this are very expensive. They have staff to pay, office rent and upkeep to pay for, and lifestyles to pay for. Who pays for that? You do.

Our SEO and marketing agency, on the other hand, is not high maintenance. Plus, we give you individual, personalized attention, not passing you off to a team member. You deal with the owner on a one on one basis, always.

As our attorney clients have found out, we offer the same exact services as these larger agencies, but charge much less. Some attorney’s do not mind paying $2000 a month for SEO and marketing. They feel the more you pay, the better the service. Many attorney’s cannot or simply will not pay that much. That is why they come to us. We have a pristine reputation and we do what we say we will do for you.

It’s the same with Amazon or eBay sellers. Some would rather go with a high priced service but most do not see the logic of paying more than they can afford or are willing to pay. And as long as their consultant offers the same services, they are happy with that. And, as long as their consultant gives results that improve the seller’s bottom line, they stay with that consultant, forging a long term trusting client / provider relationship.

Here are a few things we can do for your Amazon or eBay business:

  • Amazon SEO and eBay SEO – 2 completely different versions of SEO
  • Ranking Factors
  • Good Reviews – Enhanced Reputation Management – Handling Negative Reviews
  • Being a 1P or 3P Seller – which is more beneficial to your particular business model
  • A+ Content in your 1P product listings – do you want the customers or not?
  • Brand Content and Brand Registry for your 3P product listings – improve conversions, improve sales
  • Product descriptions that sell
  • Customized SEO for your particular product niche and target audience
  • Appropriate use of creatives for display advertising
  • Appropriate focus on your target market, your niche, and new target markets you had not considered
  • A/B Split testing to evaluate different marketing options and strategies for your business model
  • Pricing and Re-Pricing to find the sweet spot for your target market
  • Appropriate usage of organic long tail keywords to target your market and your niche for more sales
  • Branding that makes you stand out from all others in the crowd – it’s not all about having the lowest prices …………
  • Customer Focused sales strategies – no customers, no sales. Marketing gimmicks, contests and giveaways don’t cut it.
  • We are particular about whom we work with. Our clients must want to grow their business and position it for success. We can help.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

Debunking Some Popular Social Media Myths

As most of us know, social media is considered to be a very important gateway to our businesses. Facebook, Instagram, Pinterest, and Twitter are some of the top contenders.

Many social media articles have pounded the following do’s and don’ts into the average business owners heads:

  • Don’t sell to people, therefore don’t feature your products.
  • Post funny videos and the people will come running because videos go viral.
  • Always come up with a clever message that no one else uses and the people will come running to you.
  • And, in a complete tongue in cheek, put your store or products on Facebook so people can buy from you right from that platform
  • Spend lots of money on advertisements on all venues.

And, if the business owner pays attention to the above, they follow the trendy rules diligently, and still nothing happens. Why is that I wonder?

Many of my clients agree with me wholeheartedly that the above is NOT the way to go and to achieve results. Those that embrace the above are no longer serviced by our marketing firm because, against our best advice, they followed the above, got no results, and it became our fault that the cash register in their e-commerce shopping cart was not ringing up. That’s fine. Each to their own ideals.

And, we should add, unfortunately, each one of those clients went out of business within a few months. So sad.

The remainder of our clients who follow our advice on this important matter of social media are seeing results. Why? One very simple philosophy.

Social media is about cultivating relationships with potential customers. Very simple.


Social media properly done is NOT about following the latest trend and coming up empty. Do you seriously think a bakery, a jeweler, dog groomer or a construction company is going to post funny pointless videos instead of their latest product or project????  Really????

Absolutely not. The bakery is going to post their latest confectionery wonders, to show people what they can do for your birthday party, your wedding, your dessert table at your special event.

The construction company is going to post pictures of their latest renovations, remodels, and new homes they’ve built.

The jeweler is going to post pictures of their latest unique design, or a gorgeous new product.

The dog groomer is going to post pictures of clean, fluffy, well groomed stunning dogs waiting for their pet parent to pick them up after a day at the spa.

Are they going to scream “BUY FROM ME” ???

Again, absolutely not.

They are simply showing you what they can potentially do for you. That’s it. Just putting it out there. That’s the whole idea.

It takes an average of 11 pins, posts or tweets that catch the attention of the same person to eventually bring them to visit your website.

That’s a staggering number when you consider that the same person may not catch 11 consecutive pins, posts or tweets. People do not get on social media every day, nor do they glue themselves to your feed. They have lives, families, jobs, and sometimes the information overload on social media causes them to just step back.

What it translates to for the business owner is that you have to work hard to get your customers. You have to post consistently, stay on target, stay on theme. The occasional funny video or personal picture of your garden tells people that you are human too and that you cut loose too.

However, your main objective is to stay on track, stay on target. Build the relationships with your audience in a non selling way. We like to call it showcasing.

Caption this, photo contests, and the occasional giveaway are fine as well, ONLY if they fit your business model. Otherwise, showcase your product, your project, your accomplishments AS A BUSINESS.

This needs to be done on a consistent basis every few days, not every few weeks.

Social media does not bring instant results. Newsflash.

Building good relationships over time takes time and effort. Social media is no different.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

If you are not getting the results on social media that you need for your business, we will put your business on track with one of our social media programs that best fits the individual needs of your business.