Clothing Style Fashion Boutique Custom E-Commerce Website Design

Looking to get yourself a new clothing, style or fashion e-commerce website or upgrade your current website design to something more robust and personalized?

We’ll design a fully customized boutique Clothing Style Fashion e-commerce website for you on WordPress, loaded with all the website essentials you will need to run your business online.

Fashion Clothing Retail Boutique

Your website will be the perfect extension to your Etsy Shop or your eBay Store!

What’s included?

  • A completely mobile friendly custom website – looks great on computer, tablet, phone
  • Home Page
  • About Us Page
  • Contact Page, complete with Google map and directions if you wish
  • Navigation, Footer, Categories, and Blog setup
  • Shipping, taxes, and payment gateway setup
  • Domain name redirect to your new e-commerce website
  • Testimonials – very important for credibility
  • Custom Branded Identity website header
  • Up to 4 customized graphic sliders in the header, if you wish to have them
  • Mailchimp newsletter integration
  • Social Media integration – Facebook, Twitter, Pinterest, Instagram
  • 5 additional pages of your choice
  • Any additional WordPress plugins you may need
  • Custom Fav Icon
  • Google Analytics and Webmaster Tools integration
  • Pinterest Rich Pins setup
  • Out of the box basic SEO

Find out more HERE!

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

Debunking Some Popular Social Media Myths

As most of us know, social media is considered to be a very important gateway to our businesses. Facebook, Instagram, Pinterest, and Twitter are some of the top contenders.

Many social media articles have pounded the following do’s and don’ts into the average business owners heads:

  • Don’t sell to people, therefore don’t feature your products.
  • Post funny videos and the people will come running because videos go viral.
  • Always come up with a clever message that no one else uses and the people will come running to you.
  • And, in a complete tongue in cheek, put your store or products on Facebook so people can buy from you right from that platform
  • Spend lots of money on advertisements on all venues.

And, if the business owner pays attention to the above, they follow the trendy rules diligently, and still nothing happens. Why is that I wonder?

Many of my clients agree with me wholeheartedly that the above is NOT the way to go and to achieve results. Those that embrace the above are no longer serviced by our marketing firm because, against our best advice, they followed the above, got no results, and it became our fault that the cash register in their e-commerce shopping cart was not ringing up. That’s fine. Each to their own ideals.

And, we should add, unfortunately, each one of those clients went out of business within a few months. So sad.

The remainder of our clients who follow our advice on this important matter of social media are seeing results. Why? One very simple philosophy.

Social media is about cultivating relationships with potential customers. Very simple.


Social media properly done is NOT about following the latest trend and coming up empty. Do you seriously think a bakery, a jeweler, dog groomer or a construction company is going to post funny pointless videos instead of their latest product or project????  Really????

Absolutely not. The bakery is going to post their latest confectionery wonders, to show people what they can do for your birthday party, your wedding, your dessert table at your special event.

The construction company is going to post pictures of their latest renovations, remodels, and new homes they’ve built.

The jeweler is going to post pictures of their latest unique design, or a gorgeous new product.

The dog groomer is going to post pictures of clean, fluffy, well groomed stunning dogs waiting for their pet parent to pick them up after a day at the spa.

Are they going to scream “BUY FROM ME” ???

Again, absolutely not.

They are simply showing you what they can potentially do for you. That’s it. Just putting it out there. That’s the whole idea.

It takes an average of 11 pins, posts or tweets that catch the attention of the same person to eventually bring them to visit your website.

That’s a staggering number when you consider that the same person may not catch 11 consecutive pins, posts or tweets. People do not get on social media every day, nor do they glue themselves to your feed. They have lives, families, jobs, and sometimes the information overload on social media causes them to just step back.

What it translates to for the business owner is that you have to work hard to get your customers. You have to post consistently, stay on target, stay on theme. The occasional funny video or personal picture of your garden tells people that you are human too and that you cut loose too.

However, your main objective is to stay on track, stay on target. Build the relationships with your audience in a non selling way. We like to call it showcasing.

Caption this, photo contests, and the occasional giveaway are fine as well, ONLY if they fit your business model. Otherwise, showcase your product, your project, your accomplishments AS A BUSINESS.

This needs to be done on a consistent basis every few days, not every few weeks.

Social media does not bring instant results. Newsflash.

Building good relationships over time takes time and effort. Social media is no different.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

If you are not getting the results on social media that you need for your business, we will put your business on track with one of our social media programs that best fits the individual needs of your business.

The Retail Store Bust Could Be Your Boom

As consumer shopping preferences turn towards the convenience of shopping online, many retail store chains are shutting down or consolidating their efforts into many less stores. Consumers prefer to shop with their devices – phones and tablets – and computers, instead of sitting in traffic, wasting time looking for parking spots, and walking miles and miles inside of shopping malls.

The Fingers vs. Feet revolution has begun, and it’s changing the landscape of retail shopping drastically. Which could be a serious good thing for your online e-commerce website. Or for that start up business you’ve been thinking about. Time to make a plan and put it into action.

The list of retailers who are either on the brink of bankruptcy and considering shutting down, who have already shut down, or who are streamlining their efforts to keep their noses above water (they hope) is major. Many have been around for years. It is the price they are paying for not being vigilant and observing the trends and shifts in consumer shopping.

Payless Shoes, J.C. Penney, Macy’s, Sears, K-Mart, The Limited, Crocs, CVS, Sports Authority, Womrath’s Book Store, and Bebe are just a partial list of casualties.

Consumers lead busy lives. The convenience of shopping on their devices at any time of the day or night and the deals they receive far outweigh the traditional shop til you drop shopping methods of the mall. Free shipping, online discounts built into the shopping cart, coupons, deals of the day, free returns and more are very attractive.

If you currently have an online e-commerce store or are considering starting an e-commerce business online, this could be a golden time for you. Yes, there is a great deal of examination, planning, implementing strategies, and good old fashioned work involved. But when you find your sweet spot, the rewards are priceless.

We work one on one with businesses throughout Bergen, Morris and Sussex County New Jersey, with all aspects of business planning, implementation, marketing, website design, seo and more. As a soup to nuts marketing agency, we’ll guide you down the path and away from the costly mistakes towards success.

Not sure how your company, product, brand or service should be effectively marketed? Do you need to set YOUR business apart from the competition?

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

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If Your Business Isn’t On the Internet, Nobody’s Looking in the Phone Book

A group of small business owners had a discussion about how times and technology have changed. Back in the day, many small business owners relied solely on word of mouth (which is still valid) and the phone book. The Yellow Pages, the local phone book, etc. Now, if your business isn’t utilizing the Internet for everything it is worth, you will suffer.

Why?

Because no one is looking in the phone book. No one uses them anymore. All the information one needs is available at your fingertips via your smart phone, iPhone, tablet, and iPad. It is absolutely essential, without a doubt, for your small business to make the most of its presence on the Internet.

There are many tools for the small business owner to use to give them the visibility they need to make their business successful. Some are obvious, some a little less. Some are used incorrectly and may have detrimental results. Some are not used at all and therefore could be costing you potential customers and search engine visibility.

Here’s the list:

  • A well constructed, easy to navigate website
  • If the aforementioned website is not yet mobile responsive, that would be a priority to convert it
  • A Facebook business page
  • A Twitter page
  • An Instagram business page
  • A business profile on Pinterest
  • A business profile on Google+
  • If you sell products, an e-commerce website would be a priority
  • A blog about your business
  • Consistent branding across all of your venues
  • An app – iPhone or Android – that lets customers and prospects interact with you, your products, and your services

Not everything listed above is appropriate for all business types. If your business is product based, then all apply. If your business is service based, the visual profiles of Instagram and Pinterest “may not” apply unless they could be used as creative marketing with images that can promote your business. Creative content writing, organic SEO (search engine optimization), consistent branding across all online venues and your printed promotional materials and correct use of Open Graph tags and Twitter Cards will all help your website get the visibility it needs to make your business become a serious contender on the Internet.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.