Leveraging Google My Business for Business Success

Google is finally doing away with Google+, which in my eyes, was fairly useless as far as business is concerned. Up on the up side, they have made Google My Business much easier to use, more clear cut, and have incorporated the posts feature from Google+ into Google My Business.This is a key selling point in why your small business should take advantage of this and leverage this tool for your business success.

The key to using Google My Business correctly for best business exposure is simple.

  • Fill out your INFO section as completely and thoroughly as possible. Don’t have a dedicated appointment URL? Use your contact us page. Be sure to pick the most relevant categories for your business.
  • Reviews. Respond to your reviews, both good reviews and not so good reviews. It shows you’re keeping up with your client feedback.
  • Turn on messaging. Get the Google My Business App so you can respond quickly to any inquiries that come your way.
  • Upload some photos of your business. They don’t have to be images of your office if you prefer not. They can be images you use in your blog posts or social media as pertains to your business.
  • They give you a free website. We don’t need it because we have one of our own. However, you can turn this one page freebie into a useful landing page for your business. Food for thought.
  • Above all, take advantage of posting POSTS. What we do is we post on Instagram, share it to our Facebook business page, then copy it to our Google My Business Posts. All posts expire after 7 days so it is important to keep your feed fresh. Save images from expiring posts in your photos.

Be consistent and watch your INSIGHTS grow and your phone call rate go up!

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

Did Your Business Just Get a Less Than Stellar Review?

Did your business just get a lousy review on Google or Facebook? Did you just get dinged with a one star review? What exactly can you do about it anyway?

Negative reviews have to be handled with restraint and professionalism. Especially if your company is at fault, even in the tiniest way.

If your company is not at fault, that’s a different scenario. Let’s handle that reputation management case first.

Let’s say someone came into your shop, or did business with your company somehow, and for all intents and purposes, nothing at all went awry. However, the next thing you see is a negative review on Google or Facebook that leaves you shaking your head in total disbelief.

Nine times out of ten, someone who does that is a troll. Because, nine times out of ten, they will say negative nasties about your store, business or product, and in the next line, they will be comparing you to another business for which they have the highest praise. What are they playing at anyway?

The troll is simply using your business as a way to promote someone else’s business. Game over. Trolldom.

Your knee jerk reaction is to fire back with a sharp, witty reply that’s actually going to make you look negative and sarcastic, and your next knee jerk reaction is to get 15 of your family, friends, and best customers to give you amazing, stellar reviews.

What have you just done?

You’ve just showed the entire world, including potential customers………. that you are:

A) enabling the troll’s behavior by acknowledging them

B) that you are exhibiting needless defensive behavior over a baseless claim.

C) Instead of being reactive, be proactive.

Reply to the troll that you are sorry to hear (way different than being sorry) that they feel they had a less than wonderful experience with your business (way different than they actually had a bad experience) and invite them to revisit your business any time they like. This way, you have not enabled their bad behavior, you’ve put the ball back in their court, and you didn’t waste a whole lot of time on them. Instead, a simple, professional two liner from you and you get back to running your business. Troll Game Over.

Now. Second scenario. What if your company is actually at fault, and somehow did drop the ball, however inadvertently, your reputation management issue now requires you to apologize and do some mild groveling.

It happens, Buttercup. Get it done and get on with good customer relations.

First of all your reply must be again with restraint and professionalism. You cannot show anger, sarcasm, or negativity. The customer is NOT always right. But when your company has indeed dropped the ball, that changes the universal shift just a wee bit.

A) First, apologize nicely, letting them know that you are truly sorry for the inconvenience / bad experience / issue at hand.

B) Admit to whatever part of being wrong that you need to.

C) Do NOT make excuses. Yes, something slipped through the cracks. We all know it happens, stuff happens. Admit to it.

D) Offer nicely to make amends. If that means giving them a free product, a discount, a mea culpa of some sort, then do it.

E) Bottom line. Address the issue, admit the fault, make the goodwill overture. Keep it simple, show them you care, and be professional. No need to go overboard and sell off your firstborn.

End result. They either accept your stance, and you’ve retained the customer, or, they do not, and you will both part ways.

How do you end up looking? Quite good. You’ve just showed the world that you can handle the sticky situation with class and finesse, and people will be much more willing to do business with you.

Why? You just successfully turned negative publicity into positive publicity for your business without degrading the incident into something ugly with he said, she said overtones.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

Do You Sell on Amazon or eBay? Want More Sales?

Whether you are an experienced Amazon or eBay seller or a newbie, the common goal across the board is to get more sales. Anyone who disputes this needs to get out more and get a life!

How do you accomplish this without spending a fortune in adwords, advertising, or marketing gimmicks?

The answer is simple. Hire an experienced expert who knows the ropes, keeps up with the latest in search engine algorithms and technology, understands ranking factors, and puts customer focused sales strategies to work for you.

However, if you do a search for Amazon SEO and marketing experts, you’ll see that the larger companies that do this are very expensive. They have staff to pay, office rent and upkeep to pay for, and lifestyles to pay for. Who pays for that? You do.

Our SEO and marketing agency, on the other hand, is not high maintenance. Plus, we give you individual, personalized attention, not passing you off to a team member. You deal with the owner on a one on one basis, always.

As our attorney clients have found out, we offer the same exact services as these larger agencies, but charge much less. Some attorney’s do not mind paying $2000 a month for SEO and marketing. They feel the more you pay, the better the service. Many attorney’s cannot or simply will not pay that much. That is why they come to us. We have a pristine reputation and we do what we say we will do for you.

It’s the same with Amazon or eBay sellers. Some would rather go with a high priced service but most do not see the logic of paying more than they can afford or are willing to pay. And as long as their consultant offers the same services, they are happy with that. And, as long as their consultant gives results that improve the seller’s bottom line, they stay with that consultant, forging a long term trusting client / provider relationship.

Here are a few things we can do for your Amazon or eBay business:

  • Amazon SEO and eBay SEO – 2 completely different versions of SEO
  • Ranking Factors
  • Good Reviews – Enhanced Reputation Management – Handling Negative Reviews
  • Being a 1P or 3P Seller – which is more beneficial to your particular business model
  • A+ Content in your 1P product listings – do you want the customers or not?
  • Brand Content and Brand Registry for your 3P product listings – improve conversions, improve sales
  • Product descriptions that sell
  • Customized SEO for your particular product niche and target audience
  • Appropriate use of creatives for display advertising
  • Appropriate focus on your target market, your niche, and new target markets you had not considered
  • A/B Split testing to evaluate different marketing options and strategies for your business model
  • Pricing and Re-Pricing to find the sweet spot for your target market
  • Appropriate usage of organic long tail keywords to target your market and your niche for more sales
  • Branding that makes you stand out from all others in the crowd – it’s not all about having the lowest prices …………
  • Customer Focused sales strategies – no customers, no sales. Marketing gimmicks, contests and giveaways don’t cut it.
  • We are particular about whom we work with. Our clients must want to grow their business and position it for success. We can help.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.