3 Dec 2018

Why Blogging Matters to Your Business

by | posted in: Small Business | 0

Why does blogging matter to your business? No one has any time to do it, and no one wants to put forth the extra effort to do it, much less take the time to conjure up original content.

How many times have we searched on Google for anything, and see 10 – 20 websites that have the same blog content posted. Not exactly original content.

So back to the original question of why blogging matters to your business.

It doesn’t matter what kind of company you run………… construction, the arts, landscaping, food and drink, jewelry, fashion, attorney services or medical practitioner. We’re all in this together. Every business type needs to blog, end of story. Here’s why.

  • Credibility – the more you blog and provide original content of value, the greater your overall credibility becomes on the Internet.
  • Visibility – it doesn’t matter whether you are peddling your products or your services………. providing your reader base with quality content increases your visibility.
  • Search Engine Value – yes, the Gods at Google like fresh quality content to be in constant circulation on the Internet. Even though they do not crawl or index all pages that are pumped out, and when they do crawl or index it is on Google’s time frame and not ours, it’s still a good idea to provide fresh quality content.

What if you are just starting out with your blog? There’s always that classic excuse of “I have no subscribers”, or, “No one will read it”.

First off, everyone has to start somewhere. No one got anywhere who didn’t at least make an effort.

Second, there’s social media. Put your blog posts out on social media. Post on your business Instagram, share it to your business Facebook, and share that to your personal Facebook. Post on LinkedIn. Post on Google My Business. Oh that’s right, I forgot. It takes too much time. Are you serious?

Third, attract an audience by using appropriate hashtags. How on Earth would you know which hashtags to use? By researching hashtags and also Google keywords.

Now that we are done with the excuses of why it’s too much trouble or too much work to blog, let’s move on.

Is blogging something you should be paying someone to do, or is it something that should be done in house at your company? It depends. Some types of businesses work better if the blogging is done by staff in house. Others, you can feed content to the marketing agency you’re paying and they will polish it up and put it out there. It is entirely up to you.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

18 Jul 2018

Did Your Business Just Get a Less Than Stellar Review?

by | posted in: Small Business | 0

Did your business just get a lousy review on Google or Facebook? Did you just get dinged with a one star review? What exactly can you do about it anyway?

Negative reviews have to be handled with restraint and professionalism. Especially if your company is at fault, even in the tiniest way.

If your company is not at fault, that’s a different scenario. Let’s handle that reputation management case first.

Let’s say someone came into your shop, or did business with your company somehow, and for all intents and purposes, nothing at all went awry. However, the next thing you see is a negative review on Google or Facebook that leaves you shaking your head in total disbelief.

Nine times out of ten, someone who does that is a troll. Because, nine times out of ten, they will say negative nasties about your store, business or product, and in the next line, they will be comparing you to another business for which they have the highest praise. What are they playing at anyway?

The troll is simply using your business as a way to promote someone else’s business. Game over. Trolldom.

Your knee jerk reaction is to fire back with a sharp, witty reply that’s actually going to make you look negative and sarcastic, and your next knee jerk reaction is to get 15 of your family, friends, and best customers to give you amazing, stellar reviews.

What have you just done?

You’ve just showed the entire world, including potential customers………. that you are:

A) enabling the troll’s behavior by acknowledging them

B) that you are exhibiting needless defensive behavior over a baseless claim.

C) Instead of being reactive, be proactive.

Reply to the troll that you are sorry to hear (way different than being sorry) that they feel they had a less than wonderful experience with your business (way different than they actually had a bad experience) and invite them to revisit your business any time they like. This way, you have not enabled their bad behavior, you’ve put the ball back in their court, and you didn’t waste a whole lot of time on them. Instead, a simple, professional two liner from you and you get back to running your business. Troll Game Over.

Now. Second scenario. What if your company is actually at fault, and somehow did drop the ball, however inadvertently, your reputation management issue now requires you to apologize and do some mild groveling.

It happens, Buttercup. Get it done and get on with good customer relations.

First of all your reply must be again with restraint and professionalism. You cannot show anger, sarcasm, or negativity. The customer is NOT always right. But when your company has indeed dropped the ball, that changes the universal shift just a wee bit.

A) First, apologize nicely, letting them know that you are truly sorry for the inconvenience / bad experience / issue at hand.

B) Admit to whatever part of being wrong that you need to.

C) Do NOT make excuses. Yes, something slipped through the cracks. We all know it happens, stuff happens. Admit to it.

D) Offer nicely to make amends. If that means giving them a free product, a discount, a mea culpa of some sort, then do it.

E) Bottom line. Address the issue, admit the fault, make the goodwill overture. Keep it simple, show them you care, and be professional. No need to go overboard and sell off your firstborn.

End result. They either accept your stance, and you’ve retained the customer, or, they do not, and you will both part ways.

How do you end up looking? Quite good. You’ve just showed the world that you can handle the sticky situation with class and finesse, and people will be much more willing to do business with you.

Why? You just successfully turned negative publicity into positive publicity for your business without degrading the incident into something ugly with he said, she said overtones.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.