Why Your New Startup Business Will Benefit From Business Coaching

So you’ve got yourself a brand new startup business and you’re wondering where the heck to get started building your new empire. Let’s say you are starting an e-commerce store. All the online ads about starting an e-commerce store make it look and sound so easy. It’s not. There are many facets involved in pulling it all together and getting it to work right. That’s why your startup business will benefit from the guidance of a business coach.

Here are just a few hurdles you will face:

  • deciding what your business model will be, subject to evolution and change
  • picking an e-commerce venue that is right for your business model
  • deciding whether you will be needing dropshippers or making your own product or sourcing product to buy and stock
  • carefully researching your dropshippers to find one that will work with your budget and your business model
  • picking a domain name that fits exactly with your marketing brand that you will establish
  • picking the right e-commerce store template that will work for you – features, layout, customization abilities, etc.
  • choosing the right colors for your e-commerce store – color psychology is very important
  • setting up shipping, taxes, and other backend tools for a smooth and correct checkout experience for your customers
  • loading products
  • writing SEO friendly category or collection titles as well as descriptions
  • writing SEO friendly product titles and descriptions
  • pricing your product to fit your targeted market of potential buyers
  • properly creating a BUSINESS Facebook page – taking advantage of all the tools given, naming it in accordance with your branding
  • properly creating a BUSINESS Instagram page – again, taking advantage of all tools and keeping your branding consistent
  • tying Facebook and Instagram together so that they work seamlessly
  • integrating your store products on Facebook
  • integrating your store products on Instagram
  • establishing a branded Pinterest presence
  • putting your product feed out to Google Shopping
  • consistently marketing your product for best visibility and to keep it fresh
  • using the proper hashtags on your Facebook posts and your Instagram posts
  • researching best keywords on Google
  • choosing an email newsletter provider and creating attention getting emails

In most cases, the startup business owner will not have a comprehensive list like this to guide them down the path to success. And even if they do, it’s far too much of a daunting task without the knowledge and experience of a business coach to help you and guide you along. Cutting through all the hype and zeroing in on what needs to be done and getting it done correctly is critical to a successful launch and building up your business.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

Small Business Start Up Coaching A Great Story

I’ll be very honest. My digital marketing agency doesn’t attract many high fliers with appreciable budgets – my agency has always attracted small businesses, Mom and Pop businesses, and clients with less than deep pockets. And that’s ok. To me, it’s very important that the average guy have a shot at making his or her dreams come true too.

My focus as a digital marketing agency is to establish that very special, one on one, personal relationship with my clients. The business coaching they receive leaves no question in their head that they can trust me, and that I know what I’m talking about. They have no question who will handle their account, their questions, their needs. It’s me. They don’t like to be passed off to an assistant, or anyone else. That being said, the close personal bond ensures that 90% of my clients stay with me for the long haul.

And so today it was my distinct pleasure to be able to help an emerging women’s fashion client to finally see some light shed on her venture, her dream, her project. We specialize in WordPress and Shopify e-commerce clients who want that custom look but more importantly that custom set up.

She started this project two years ago. Life got in the way. She phoned me a few months ago and said she was ready now to move forward. I set up weekly / biweekly meetings with her as our schedules permitted. We keep it moving forward.

Last time we met she wanted me to evaluate her choice of a dropshipper. I told her quite honestly that the one she picked would not be a good thing for her business. I also laid out a plan of action that we would need to follow through on in order to keep things going in a positive way. I presented other dropshipper options to her, and sent her home to think about it.

Today we met and she decided I was correct about the original dropshipper for the reasons we had discussed. She also like one of the other’s I had picked out for her, based on her ideas and goals for her new business.

So, we dumped #1 for #2. I suggested we explore different templates as the original shop template she picked out I wasn’t crazy about from a functionality and esthetics standpoint. After a few samples, we settled on a template that we both liked and would serve her very well.

We loaded a few products into her store just to get an idea of look and feel. So far so good. We decided on her branding details, so that her domain name, Instagram handle and Facebook handle would be uniform across the board. We purchased her domain name.

I explained the process to her, and how each of the parts of the process would work and in what order they needed to be addressed.

When we are eventually done, she will have a beautiful Shopify store, a shop on Facebook and a shop on Instagram. Then we tie it all together with expert marketing and SEO to generate traffic so she can make the sales.

And so it goes. Another satisfied client well on the way to making her dream of an online fashion boutique a reality.

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.

How to Handle the Social Media Pressure on Small Businesses

There is an incredible amount of social media pressure on small business and many do not know how to handle it. That’s completely understandable. Small businesses rarely have the budget to outsource their social media strategy and campaigns to high tech companies nor do they have the budget to hire an in house professional who can really deliver results.

Some small businesses DO have the resources to outsource to a local SEO and marketing company who delivers results and gives them good bang for their buck. Others cannot justify spending money on it at all and they just muddle along.

The result is that none of these companies actually understand how it all works and so they end up flopping around in the social media ocean, trying one thing, trying another, and ultimately failing at all.

Instagram

As an SEO and marketing company owner, I read many articles about the latest trends, about what works and what doesn’t, the latest and greatest, and it occurred to me not that long ago that the average person also reads these articles in an attempt to get a handle on it all as well. Thing is, the articles are written for us, not them. No wonder the average individual and the average business owner throw their hands up in the air in despair and swear they just don’t understand any of it it’s all too complicated.

Well, they are absolutely correct. I get it because I work with it day in and day out, besides which it’s just my thing. These people are trying to run their business, in addition to which they are trying to wear too many hats, and they are not going to be able to take on what’s involved with establishing brand recognition across the board on all mediums.

Facebook

So, I decided I will write a series of articles not only explaining various topics in layman’s terms, but also with visuals that truly dumb down many of these topics which are too complex.

Some of the topics I will explain are Instagram, Facebook, e-commerce in general, SEO (Search Engine Optimization), Shopify, WooCommerce, WordPress and any others that come up that I feel will help mainstream small business get a grip and be able to make headway for their business.

Enjoy reading and learning!

Maureen McCullough LLC is your Bergen County New Jersey website design, SEO and marketing agency. We care about your business and want you to succeed. Give us a call today at 201.753.1677 for a free 20 minute consultation.