There is an incredible amount of social media pressure on small business and many do not know how to handle it. That’s completely understandable. Small businesses rarely have the budget to outsource their social media strategy and campaigns to high tech companies nor do they have the budget to hire an in house professional who can really deliver results.
Some small businesses DO have the resources to outsource to a local SEO and marketing company who delivers results and gives them good bang for their buck. Others cannot justify spending money on it at all and they just muddle along.
The result is that none of these companies actually understand how it all works and so they end up flopping around in the social media ocean, trying one thing, trying another, and ultimately failing at all.
As an SEO and marketing company owner, I read many articles about the latest trends, about what works and what doesn’t, the latest and greatest, and it occurred to me not that long ago that the average person also reads these articles in an attempt to get a handle on it all as well. Thing is, the articles are written for us, not them. No wonder the average individual and the average business owner throw their hands up in the air in despair and swear they just don’t understand any of it it’s all too complicated.
Well, they are absolutely correct. I get it because I work with it day in and day out, besides which it’s just my thing. These people are trying to run their business, in addition to which they are trying to wear too many hats, and they are not going to be able to take on what’s involved with establishing brand recognition across the board on all mediums.
So, I decided I will write a series of articles not only explaining various topics in layman’s terms, but also with visuals that truly dumb down many of these topics which are too complex.
Some of the topics I will explain are Instagram, Facebook, e-commerce in general, SEO (Search Engine Optimization), Shopify, WooCommerce, WordPress and any others that come up that I feel will help mainstream small business get a grip and be able to make headway for their business.
Enjoy reading and learning!