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What is SEO? SEO Explained in Simple Terms

What is SEO – search engine optimization? I’m going to explain this in easy to understand everyday terms. It’s not some great mystery.

SEO – search engine optimization makes your website, blog or online shop easier to find on Google and many other search engines.

Generally people do NOT know your company name beforehand. They may not even know your company exists, in fact, most of the time they do not.

However, when people do a search for anything, they usually use keywords or key phrases (also known as long tail keywords), and, you will come up in that search if your website is:

  • relevant to that search
  • has enough authority
  • AND your content has enough relevancy

Your website will come up along with many other competitors.

Some of whom are listed first because they are paying for results with pay per click advertising, and the rest fall into place further down the page organically.

If you have a Google Business Profile your company may show up in that during their search as well. Factors such as local authority, relevancy, and good Google Reviews will influence that.

So, the burning question here is how do you get your website to the top of the pile, or relatively close to the top of the pile?

SEO done properly helps your business show up higher in search results. This is a trial and error exercise until you and your search engine optimization specialist find the niche, or sweet spot, with the proper keywords.

As an SEO specialist, I always consider my clients websites to be the equivalent of a very well put together digital business card and in some cases depending on the business a digital business sign.

Key Components:

  • The website carries a very clear message about their business and what they do.
  • The website is easy to navigate, works flawlessly on desktop and any mobile device be it phone or tablet.
  • The website loads quickly – no one likes to watch the spinning wheel.
  • The website content is useful, relevant, helpful, worded well, no spelling errors, and gives a professional presentation of the business.
  • The search engine optimization is organic, geared towards whatever niche the business is in.
  • The keywords used are what you would naturally search for.
  • The geotargeting is on point especially if it is a local business.

Maureen McCullough LLC is headquartered in Hackensack, Bergen County NJ.

We are in business 20+ years with an A+ Better Business Bureau rating.

Call or text us today at 201.753.1677 or 201.523.4332 for a FREE 15 minute SEO consult.

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