For non-profits in Hackensack and throughout Bergen County, New Jersey, video marketing can be one of the most powerful and affordable tools in your digital toolkit.
It’s emotional. It’s shareable. And when used correctly, it builds trust, inspires action, and helps your message spread quickly and widely – often going viral with the right audience.
Why Video Works for Non-Profits
- Emotionally compelling content connects deeply with viewers
- Visual storytelling makes your mission relatable and real
- Short-form clips can go viral and draw in new supporters
Types of Videos That Work Well
Each type of video serves a different role in connecting with your audience. Here are a few to consider:
- Impact Videos
Human-centered, emotional, and real. These highlight the people behind the mission and those you serve. - A Day in the Life
Show what a typical day looks like for your team, volunteers, or participants. It adds personality and transparency. - Before and After
Perfect for showcasing transformations – whether it’s a program outcome, facility upgrade, or community initiative. - Testimonials
Let real people share what your non-profit has done for them. This builds relatable, authentic credibility. - Behind the Scenes
Bring viewers into your world. Candid moments build trust and loyalty. - Educational Content
Share relevant, accurate information to establish your organization as a knowledgeable, trustworthy resource.
What Makes a Video Go Viral?
While going viral can never be guaranteed, these best practices increase the odds:
- Keep videos under 1 minute
- Hook viewers in the first 3–5 seconds with emotion — empathy, hope, joy, or surprise
- Tell a relatable story
- Be authentic – real stories, real people
- Include a clear call to action (donate, share, attend, etc.)
Native Format Optimization
Different platforms have different expectations. Here’s how to align your content:
- YouTube: Ideal for long-form content, documentaries, and deeper storytelling
- YouTube Shorts: Great for quick tips, testimonials, or highlights
- Facebook Videos: Work well for engaging mid-length content, especially for older donor audiences
- Instagram Reels: Perfect for storytelling, behind-the-scenes moments, and fundraising calls-to-action
How to Increase Your Video’s Reach
Maximize your video’s impact with these tips:
- Be authentic – polished videos aren’t always more effective
- Use real people, not actors
- Choose emotionally relevant music that supports your message
- Always use captions – most videos are watched without sound
- Collaborate with respected advocates or micro-influencers
- Encourage viewers to tag a friend or share the video
Be Authentic. Be You.
For Hackensack and Bergen County non-profits, video marketing isn’t about perfection – it is about purpose. Tell your story from the heart, you cannot go wrong. When you lead with truth and connect emotionally, your message will reach the right people.
Browse more articles in our Non-Profit Marketing Knowledge Base