For non-profits video marketing can be viral, and huge, as it is both emotional and shareable. When you utilize video marketing effectively, it builds trust, inspires action and can easily be focused on content that can go viral in a … Read More

Here we are going to explore social media video marketing statistics – after all, numbers don’t lie. Then, discuss how to apply these to effective use for non-profit organizations. Video Marketing Statistics in General – 88 – 91% of marketers … Read More

Fundraising is the breath and essence of nearly all non-profits. Fundraising for non-profits is the community investment into your cause after the establishment of trust and the building of the relationship. Principles of Fundraising – People give to people, not to … Read More

Email marketing for non-profit organizations is one of the most effective tools you can have in your digital toolbox. Aside from being extremely cost effective, email marketing helps raise funds, builds relationships, and tells your story in a relatable way … Read More

Different types of email newsletters your non-profit should always include in your marketing strategy are discussed below. These are email marketing defaults and should be a regular part of your email marketing routine. New Subscriber – When someone subscribes, they … Read More

Marketing for non-profits is all about raising awareness, driving engagement, generating donations, getting support for fundraising, and building a loyal community. Your marketing centers on your non-profit’s mission and cause. Your focus should be on reach, engagement, donations, building recurring … Read More

Many non-profit organizations are so busy with the day to day work of running the business that cohesive marketing and other necessary strategies fall through the cracks. Understandably this happens thanks to practical considerations such as only so much funding … Read More

In today’s digital age, having a strong online presence is essential to reach a larger audience and make an impact. One of the primary reasons why SEO is important for non-profits is to improve visibility and reach. By optimizing your … Read More

As a non-profit organization, your ultimate goal is to make a positive impact on the world. Whether it be through education, health, environmental, or social justice initiatives, your mission is to create change for the better. To achieve this goal, … Read More

Maureen McCullough LLC works with many nonprofit organizations in the areas of SEO, marketing and fundraising. We’ve written a basic guide on leveraging the benefits of YouTube for your organization. As a non-profit organization, you want to reach as many … Read More