Marketing for non-profits is all about raising awareness, driving engagement, generating donations, getting support for fundraising, and building a loyal community.
Your marketing centers on your non-profit’s mission and cause. Your focus should be on reach, engagement, donations, building recurring support and gaining quality volunteers.
Let us help you get started or level up your efforts in the most expedient and efficient way.
Marketing Strategies –
Tell your story and play your audience’s heartstrings like a harp. Drive support and loyalty by focusing on real people, real situations, relatable moments and emotions.
Utilize email marketing to inspire, motivate and update your followers. Segmented lists help you send direct emotional messages to different players such as donors, partners, sponsors, volunteers.
Social media can get your story across to the right target audience by using a variety of posts, reels, shorts and videos. Show events, happenings, behind the scenes shots, and interviews with your success stories. Use the right hashtags and tag relevant individuals involved in your processes.
Optimizing your website can make a huge difference in how your entire audience perceives your non-profit. Make your mission crystal clear and up front – you have all of 5 -7 seconds to impress website visitors. By organizing and streamlining your website, you also do your donation and volunteer sign up flows a big favor. Be sure to add the emotional story elements, testimonials and images as well as videos. Add a blog for evergreen content.
Search Engine Optimization – this element of your marketing strategy is super important. Geo-targeted SEO can pull in donations and volunteers from the local area. Your evergreen content – blog posts, informative guides and all FAQ’s must be highly optimized for best search engine visibility. Use an SEO expert to optimize your website for best results.
Fundraising should be focused around what works for your particular non-profit and the services it provides as well as who it helps. It should focus on community, beneficial actions, making life better, and on giving back. Videos, live streaming, donation trackers and countdowns validate the campaigns.
Collaboration is key. In today’s world no one can act as an island unto themselves. Collaborating with local businesses, community groups both brick and mortar and online, influencers, and quality networking done right is what sets your non-profit apart from the rest.