For non-profits video marketing can be viral, and huge, as it is both emotional and shareable.
When you utilize video marketing effectively, it builds trust, inspires action and can easily be focused on content that can go viral in a heartbeat.
Video Types
Impact – human centric, real, relatable, emotional.
Day in the Life Of – perfect for showing activities of your team, your volunteers, and personalizing your cause.
Before and After – really this needs no introduction! Perfect where a transformation has taken place. Emotional and inspirational.
Testimonials – shows how genuine effort and hard work can build relatable credibility.
Behind the Scenes – relatable, transparent and a definitive trust builder.
Educational – creates trust through accurate information.
So What Can Make a Video Go Viral?
Sticking to basics such as: video length keep it under 1 minute; a strong emotional connection or hook in the first 3 – 5 seconds – preferably empathy, hope, joy, or surprise; relatable story telling; genuine authenticity; a crystal clear call to action.
Native formats – depending on what venue you are putting the video on, optimize it for the format of that particular venue.
How to Boost the Viral Possibilities of Your Video –
- Be authentic
- Use real people instead of actors
- Be choosy about the music you use. It needs to be emotionally compelling and relative to the content
- Always use captions – 85 – 90% of any kind of social videos are watched without sound
- Collaborate with quality advocates who have decent following
- Encourage tag a friend and share
Suggested Video Platforms –
YouTube is perfect for long form deeper dives, documentaries or mini documentaries
Facebook Videos work very well especially with older donor audiences
YouTube Shorts – excellent for evergreen content, informational content or testimonials
Instagram Reels – perfect for storytelling and fundraising clips
The main takeaway of videos for non-profit organizations is authenticity, being real, and being genuine. Tell it like it is, from the heart. You cannot go wrong.