Let’s explore how local Hackensack and Bergen County, NJ non-profits can use social media video marketing statistics to create content that performs — and goes viral.
Video Marketing Statistics in General
88–91% of marketers believe video is an essential part of a solid marketing strategy. What this translates to: video is no longer optional.
It’s not “maybe we’ll try it someday.”
Video marketing has become the established baseline for any serious digital strategy — especially for non-profit organizations trying to raise awareness and connect with donors or volunteers.
Whether you use a smartphone or a camera, the impact from a video can easily outperform nearly any other content type.
Videos Go Viral
Video marketing can generate over 1,000% more shares than text and image posts combined.
If you want your Hackensack or Bergen County non-profit message to spread — whether it’s an event, a campaign, or a donation drive — use video.
Why does it work so well?
- Emotional triggers generate viral exposure. People don’t need to read — they just have to watch.
- Short, emotionally compelling videos with clear captions work best.
- Use captions to prompt engagement: tag a friend, share the message, help us reach a goal.
Help People Remember Your Story
Roughly 95% of video messages are remembered, compared to just 10% of text-based messages.
Think about it. What works better for you — watching and hearing a heartfelt 60-second testimonial, or reading through a long-winded newsletter?
Platforms You Can Use for Your Video Message
- TikTok
- Instagram Reels
- YouTube (both long-form and Shorts)
- Facebook Video
Each one has different strengths, but all offer strong potential for New Jersey non-profits ready to expand their reach.
Video Viral Potential by Platform
TikTok
- Perfect for youth-focused campaigns, community-driven work, emotional or inspirational content, behind-the-scenes clips, POV storytelling, and day-in-the-life videos.
- Best video length: 45–60 seconds
Instagram Reels
Use proper hashtags to boost visibility by 30–60%.
Discovery depends heavily on consistent posting and relevant tags. Great for visual storytelling, quick wins, educational snippets, and authentic milestones.
- Add audio but remember: 90%+ of users scroll with sound OFF. Use captions.
- Post 3 to 5 Reels per week.
- Best video length: 45–60 seconds
Facebook Videos
Some key points:
- Videos that keep people on Facebook (no outbound links) see 10x more reach.
- Live videos generate at least 5x more engagement.
- Video posts have a 55% higher interaction rate than image or text-only posts.
- Avoid reposting YouTube links — upload directly to Facebook when you can.
For Hackensack and Bergen County non-profits targeting donors aged 35+, Facebook is ideal. Focus your content on:
- Local community events
- Campaign updates
- Live Q&As and town halls
- Volunteer efforts and personal stories
- Captions are a must for silent scrolling.
YouTube Long-Form and Shorts
Key insights:
- YouTube is the #2 most visited website in the world (Google is #1).
- Shorts receive 70 billion views daily. Yes, billion with a “B.”
- Use YouTube Shorts for quick updates and announcements.
- Use long-form (up to 6 minutes) for impact content, success stories, donor spotlights, and mission storytelling.
- Add donation links to your video descriptions and channel content.
- Best video length for Shorts: 45–60 seconds
No Matter What Video Platform You Use:
- If your message doesn’t hook the viewer within the first 5 seconds, they’re gone.
- Captions increase watch time by up to 40%. Most people scroll silently.
- Emotion and authenticity are what get shared.
Focus your content on gratitude, hope, and transformation — that’s what resonates and spreads in Hackensack, Bergen County, and across New Jersey.
Browse more articles in our Non-Profit Marketing Knowledge Base