Small Law Firms: Organic Local SEO v. PPC Ads

Hungry for leads for your law firm? You wouldn’t be the first solo attorney or small law firm nor the last to have fallen into the pay per click (PPC) ads trap.

If you don’t have the 5 figure marketing budget of a larger law firm, this whole experiment can circle the drain pipe real fast.

The Scenario is the Same Every Time

You take a deep breath, allocate some hard earned funds so that you can get quick leads and hopefully boost your law business to a respectable level.

What Happens Next is Textbook

• The phone rang!!! However, most of the leads were unqualified, or tire kickers who were out price shopping.
• You found yourself competing against larger law firms in Bergen County who have healthy 5 or 6 figure budgets for ads.
• Sticker shock. Legal terms / keywords in Bergen County are extremely expensive for pay per click, sometimes ranging between $40 and $100 or more per click.
• Competitors see the small fish swimming in the stream, click on your ad words and devour your budget without any return whatsoever for your law practice.
• Oh, and your budget just ran out…………… the temporary visibility just vanished as it would because the funds ran out……….. and the bump in traffic disappears overnight.

So What Are You Supposed to do to Get Leads?

Invest Your Money Wisely in Organic, Local SEO – the gift that keeps on giving

Local SEO and Organic SEO are built to last, not disappear. They keep your law firm visible in an evergreen sort of way. If you work the system correctly, you’ll find yourself in a very good spot for a long time as far as search engine visibility, ranking on Google, and incoming phone calls.

WHY?

• Local SEO keeps you visible for searches like “family lawyer Hackensack NJ” or “estate planning attorney Bergen County.”
• You control the message and tone. You are in the drivers seat, no ad restrictions, no competition burying you in search results.
• Organic rankings build trust. Your high quality organic SEO and local SEO content establishes you and your firm as the go-to expert, building credibility, which is not something that can be bought.
• SEO compounds just like interest. Each optimized page and post sends all the right signals to people and Google, growing your local authority and expertise.
• Budget predictability. Your investment builds visible results, not generating endless ad spend with no lasting effects.
• Most people skip ads and click the organic results anyway.

Are you are tired of meaningless spending without results? Are you ready to invest in meaningful local organic SEO which builds consistent calls and trust without draining your budget? Give us a call.

A free 15 minute consult with us can help you sort this all out and put you on a proven path to gaining relevant leads and grow your search engine visibility in a way that’s right for your budget and peace of mind.