Business Coaching and Consulting for Bergen, Morris & Surrounding Counties
Running a small business today means wearing too many hats and trying to keep up with a constantly changing digital landscape. That’s where personalized business coaching makes a real difference.
I work with local small business owners, Etsy sellers, and service providers throughout Bergen, Morris, and surrounding counties, helping them cut through the noise and focus on what actually drives growth. Each session is practical, focused, and built around your business—not a generic one-size-fits-all program.
Together, we zero in on key areas like email marketing, SEO, Google visibility, reputation management, and more so you can build momentum, increase visibility, and grow with confidence.
All coaching sessions are held via Zoom, so you get flexible, expert guidance tailored to your exact needs.
Email Marketing Strategy and Implementation
Email marketing is one of the most cost-effective ways to grow and retain your customer base. Through personalized coaching, we help small businesses build sustainable strategies that boost engagement, sales, and customer loyalty.
You’ll learn how to:
- Create professional, attractive newsletters that reflect your brand
- Read and interpret analytics to make smart decisions (reach, open rates, clicks, revenue, engagement patterns)
- Match your messaging to your specific audience—whether retail, real estate, or service-based
- Integrate email marketing with your website or e-commerce store (including WooCommerce + Mailchimp setups)
- Build and promote your subscriber list organically using soft marketing tactics on your site
Etsy Shop SEO and Business Growth
For Etsy sellers, a well-optimized shop can make the difference between slow trickle sales and steady growth. Through personalized coaching, we help you position your shop for visibility, credibility, and stronger sales performance.
You’ll learn how to:
- Evaluate and strengthen your shop presentation — banner, About section, announcement, policies, and overall branding
- Optimize listings for search and buyer appeal, including titles, descriptions, tags, and photos
- Improve SEO within Etsy to increase discoverability
- Review and refine your external marketing efforts (social media, email campaigns, and more) to support shop growth
- Understand how product type (needs vs. wants) impacts sales consistency so you can set realistic growth strategies
Google Business Profile Optimization
Your Google Business Profile is often the first impression potential customers have of your business. Through focused coaching, we help you optimize your profile to boost visibility, build local authority, and attract new clients.
You’ll learn how to:
- Set up and maintain a strong, trustworthy profile
- Post strategically to strengthen local search visibility
- Avoid common pitfalls that lead to suspensions and know how to handle reinstatement if it happens
- Protect your listing from bad actors and unauthorized changes
Organic SEO Strategy & Implementation
Organic SEO is the backbone of sustainable online growth. Through focused coaching, we help you strengthen your website’s visibility so your business gets found by the right audience.
You’ll learn how to:
- Optimize pages, posts, products, titles, descriptions, and tags using long-tail, niche-targeted, and geo-focused keywords
- Improve on-page elements like image alt tags and open graph tags to support search rankings
- Use Google Search Console data to make smart, strategic adjustments
- Lift a buried website into strong page-one positioning through proven, practical techniques
Reputation Management and Reviews
Your online reputation can make or break a business. Through practical coaching, we help you build trust, manage reviews effectively, and present your business in the best light.
You’ll learn how to:
- Respond to both positive and negative reviews appropriately and professionally
- Encourage customers to leave reviews using clear, convenient links
- Understand the impact of Google reviews compared to other feedback sources
- Develop a consistent, respectful response strategy that reinforces your brand’s credibility
YouTube Channel Setup and Branding
A well-branded YouTube channel can expand your reach and strengthen your marketing presence. Through hands-on coaching, we help you set up and launch a professional channel that aligns with your overall brand.
You’ll learn how to:
- Create cohesive branding across profile image, banner, and video watermark
- Configure all back-end settings for a smooth channel launch
- Apply basic video best practices, including intros, outros, thumbnails, and content types (iPhone, Zoom, faceless, etc.)
- Upload and optimize videos to build visibility and credibility
Coaching Rates
Single sessions are $125/hour.
Discounted multi-session packages are available for clients who want to work together more strategically over time.