Email marketing for Hackensack and Bergen County, NJ non-profits is one of the most effective tools in your digital toolbox.
Not only is it extremely cost-effective, but it’s also a great way to raise funds, build lasting relationships, and tell your story in a relatable way — over time.
In fact, depending on your platform, email marketing can be completely free up to a certain number of subscribers.
That means it costs nothing but your time and effort — and that effort can pay off verwhen done right.
Why Email Marketing Works for Non-Profits
- You own your content — you’re not at the mercy of search engines or social media algorithms.
- You control the message and the timing.
- It’s ideal for nurturing long-term relationships with sponsors, donors, volunteers, and supporters.
This is your direct connection to the people who believe in what you do — and that’s not something to take lightly.
Tips to Keep in Mind for Optimal Performance
- Keep subject lines under 50 characters.
Aim to spark emotion or curiosity. - Use strong photos and short videos.
Videos should be 30 seconds or less. - Talk to your audience, not at them.
Make it warm, relatable, and human. If they wanted a brochure, they’d ask for one. - Make your CTAs (calls to action) clear and direct.
Button text should be specific and action oriented. - Design for mobile.
Over 50% of emails are opened on phones, so:- Use large fonts
- Clean layouts
- Tappable buttons and links
- Tappable phone numbers
- Watch your metrics.
- Open rate: aim for 20–30%
- Click rate: 3–5%
- Unsubscribe rate: under 0.5%
- Segment your email list.
This allows you to personalize your messaging — and that usually leads to better open and click rates.
Strategize and Personalize as You Grow
As your Hackensack or Bergen County non-profit grows, continue refining your segmented preferences and outreach strategies.
Keep messages clean, focused, and clearly tailored to each group. When done right, it feels like you’re speaking directly to them, not at them — and that’s the kind of communication that builds trust.
What to Look for in an Email Marketing Platform
No matter which platform you choose, it should offer:
- Automation
- Segmentation
- A/B testing
- A drag-and-drop content builder
- Clear, understandable analytics
Email marketing is relationship-building, plain and simple. Whether you’re serving Hackensack, Bergen County, or broader New Jersey communities, it’s one of the smartest and most sustainable ways to stay connected, raise funds, and keep your mission front and center with your audience.
Browse more articles in our Non-Profit Marketing Knowledge Base