Different types of email newsletters your Hackensack or Bergen County, NJ non-profit should include in your strategy are outlined below. These are not extras — they’re email marketing defaults and should be a regular part of your communication routine.
New Subscriber Welcome Series
When someone subscribes, they should immediately be greeted with a welcome series — typically a set of three emails sent over a short period of time.
This begins the process of building that all-important relationship and introducing them to your mission.
- Email 1: A warm welcome focused on your organization’s impact. The way you tell your story matters.
- Email 2: Let them know how they can get involved — whether that’s volunteering, donating, becoming a sponsor, or something else that fits your structure.
- Email 3: Share a relatable success story and encourage them to stay connected for more updates and ways to help.
This approach works well for Bergen County area non-profits trying to bring in consistent support.
Monthly Newsletters
Monthly is the sweet spot. Bi-weekly emails often feel like too much and can turn people off — leading to unsubscribes, which is the last thing you want.
Your monthly newsletter should include:
- A success story or event highlight
- A few well-taken photos or a short, quality video
- A maximum of three short updates (just a few sentences each)
- A clear call to action (CTA) — donate, become a sponsor, share the story, etc.
Keep it warm, keep it human, and always make it easy to engage.
Campaign Email Newsletters
Campaign emails help raise awareness and inspire action around a specific goal. These should be timed in a staggered sequence, building momentum over the course of the campaign.
A typical structure looks like this:
- Email 1: Introduce the story and the goal. Why now? What’s at stake?
- Email 2: Midpoint reminder with an update on how much has been raised so far.
- Email 3: Final push — play into FOMO (Fear of Missing Out) and make that last appeal.
- Email 4: Say thank you. Share the outcome. Let them see the results of their support.
This format works especially well for fundraising campaigns in Bergen County and around New Jersey.
Educational Emails That Build Trust
Evergreen educational content can be sent periodically to inform and establish credibility. These aren’t donation-driven — they’re designed to build your authority as a local Hackensack or New Jersey non-profit leader.
What to include:
- Relevant facts, helpful guidance, or resources related to your cause
- Updates about policy, community trends, or behind-the-scenes work
- Volunteer opportunities or non-monetary ways to get involved
Not every email should ask for money. Sometimes, just being informative builds trust and long-term engagement.
The Power of a Simple Thank You
Never underestimate the value of appreciation. Supporters, donors, and sponsors should hear “thank you” — not just once, but periodically and sincerely.
These emails can include:
- A recent milestone or goal achieved
- A quick recap of what their donation helped accomplish
- A simple message of gratitude that shows their support matters
These messages help:
- Improve retention
- Encourage recurring donations
- Make people feel proud to be part of your mission
“When we work together, look at the amazing things we can achieve.”
And that’s what keeps Hackensack and Bergen County non-profit donors coming back — feeling seen, appreciated, and part of the impact.
Browse more articles in our Non-Profit Marketing Knowledge Base