Want 100% unique logo & branding for your small business? Tired of templates with no imagination? We create custom identities that attract clients and drive sales.
With 25+ years in the professional graphic design and printing industries, I am a strong advocate for cohesive branding across the board for my clients! Here’s why:
Cohesive branding starts with your company logo. It is a business essential that cannot be ignored. Your company logo is the solid foundation upon which you build trust, credibility and brand recognition.
Unified, strong branding triggers emotions and creates a desired perception that sets you apart from your competitors and makes your company memorable. Your brand visuals create an unmistakable sense of identity.
Your brand identity aligns with your business values and mission. This sends a strong message through digital marketing, print media and / or product packaging. This in turn fosters a client / customer connection to your brand.
Once clients / customers have this connection to your brand, they are much more likely to become loyal to it, recommend it, and be viral advocates for your business.
Full Professional Logo & Branding Package – Your Investment: $1700
What You Get:
- Full ownership rights once package has been approved and turned over to client
- Brand and audience research done for target marketing and for legal / business purposes
- Brand Identity Style Guide
- Primary Logo Design
- Secondary Logo Design / Word Mark Logo Design
- Brand Submark / Icon Logo / Brand Mark / Alternative Mark / Letter Mark
- Logo Watermarks
- Proofs for Print Production
- 2 FREE complimentary consulting sessions
- PDF document explaining EXACTLY what you get in all the above points in complete detail – I like to empower my clients with knowledge so you can be on the same page as me throughout the entire design process.
How It Works:
- QUESTIONNAIRE - Once you place your order, I'll reach out via email with a questionnaire that will help me get to know you and your business, as well as your vision for branding.
- COLOR PALETTE - 5-7 Colors
- 2 BRAND FONTS - Main and Secondary
All files will be sent in high-resolution JPG, PNG, PDF and Photoshop files.
Why Professional Branding is “Print-Engineered”
Ever wondered why a logo looks vibrant on your iPhone but dull and dark on your business card?
That is the RGB vs. CMYK trap, and most template-based designers ignore it.
The Digital vs. Physical Reality:
RGB (Light): Used for screens (Websites, Social Media). It uses light to create colors, allowing for neon blues and electric greens that physical ink cannot replicate.
CMYK (Ink): The industry standard for professional printing. It relies on physical ink layered on paper.
How I Protect Your Brand Integrity:
Because CMYK has a narrower color range than your screen (RGB), colors naturally shift during printing.
Most designers send RGB files and let the printer’s machine do a "blind conversion," resulting in weak grays and flat hues.
I provide the technical setup to prevent this.
The Professional Pre-Press Advantage:
Rich Black Formulas: I don’t just use "black ink" (which often prints grayish). I use a custom "Rich Black" formula for deep, high-end contrast and professional density.
Layered PSD Files: I provide high-resolution Photoshop files specifically so your printer can calibrate colors to match your specific paper stock.
Print-Ready PDFs: All final assets are delivered in industry-standard formats with proper bleeds and safe zones, ensuring what you approved on screen is what lands in your hand.
Don’t risk your investment on bad print runs. Get branding that is engineered to look flawless from screen to sign.
PRO-TIP: Always Request Pre-Production Print Samples!
Never go straight to a full production run. ALWAYS ask your printer for a physical print proof first. This allows you to see exactly how the ink interacts with the paper.
If the colors need to be "kicked up" to better match the digital vision, your printer can use my provided PSD files to make those expert adjustments. Not all colors are created the same - make sure yours are perfect.
Knowledgebase References:
Below are just a small sampling of logo concepts, designs and branding identity work created for clients over the years.
With our Full Branding Package you will be able to use your branding on the following branding collateral products, which we can design for you in a separate order at any time.
Optional Branding Collateral – alphabetized for easy reading!
- Book Cover Design
- Brand Pattern Design – Generally used in packaging and other collateral
- Brochure – Tri – Fold, Bi – Fold, or Z – Fold
- Business Card Design – Single or double sided, portrait and landscape versions included
- Candle Labels
- Cards
- Door Hangers
- E-Book Cover Design
- Email Signature Logo
- Flyers
- Gift Certificates
- Hang Tags
- Info Graphics
- Labels
- Magazine Layout
- Newsletter
- Packaging
- Rack Cards
- Restaurant Menus
- Step and Repeat Banners
- Stickers
- Table Tents
- Thank You Cards
- Vinyl Banners with Grommets
- Wedding Programs
- Wine Labels
Other Considerations for Optional Branding Collateral –
Print Production – not included in my design price as I do not do the printing. I submit a digital camera ready artwork file with full margins and bleed (if required) to you, to email to your printer. Print production is a cost that is dependent on what print house prints your project.
Paper Stock – not included in my design price. This is part of your print production cost, and appropriate paper stock should be chosen dependent on the project.
Pre-Production Print Samples - ALWAYS ask for a print proof before production starts!!! See how the item will look AND how the colors look. Not all colors are created the same.