With 25+ years in the professional graphic design and printing industries, I am a strong advocate for cohesive branding across the board for my clients! Here’s why:

Cohesive branding starts with your company logo. It is a business essential that cannot be ignored. Your company logo is the solid foundation upon which you build trust, credibility and brand recognition.

Unified, strong branding triggers emotions and creates a desired perception that sets you apart from your competitors and makes your company memorable. Your brand visuals create an unmistakable sense of identity.

Your brand identity aligns with your business values and mission. This sends a strong message through digital marketing, print media and / or product packaging. This in turn fosters a client / customer connection to your brand.

Once clients / customers have this connection to your brand, they are much more likely to become loyal to it, recommend it, and be viral advocates for your business.

What You Get:

  • Full ownership rights once package has been approved and turned over to client
  • Brand and audience research done for target marketing and for legal / business purposes
  • Brand Identity Style Guide
  • Primary Logo Design
  • Secondary Logo Design / Word Mark Logo Design
  • Brand Submark / Icon Logo / Brand Mark / Alternative Mark / Letter Mark
  • Logo Watermarks
  • Proofs for Print Production
  • 2 FREE complimentary consulting sessions
  • PDF document explaining EXACTLY what you get in all the above points in complete detail – I like to empower my clients with knowledge so you can be on the same page as me throughout the entire design process.

How It Works:

  • QUESTIONNAIRE - Once you place your order, I'll reach out via email with a questionnaire that will help me get to know you and your business, as well as your vision for branding.
  • COLOR PALETTE - 5-7 Colors
  • 2 BRAND FONTS - Main and Secondary

 

All files will be sent in high-resolution JPG, PNG, PDF and Photoshop files.

Other Considerations for Optional Branding Collateral –

Print Production – not included in my design price as I do not do the printing. I submit a digital camera ready artwork file with full margins and bleed (if required) to you, to email to your printer. Print production is a cost that is dependent on what print house prints your project.

Paper Stock – not included in my design price. This is part of your print production cost, and appropriate paper stock should be chosen dependent on the project.

Pre-Production Print Samples - ALWAYS ask for a print proof before production starts!!! See how the item will look AND how the colors look. Not all colors are created the same.

 

Graphic Design / Printing Knowledgebase