As a graphic designer with over 25 years of experience in the print industry, I want to take the time to explain this to you so that you are informed and can make qualified decisions about your artwork. Every image … Read More

Designing something for print or digital? Choosing the right color system can make or break the final result. If your logo looks off, your flyer prints too dark, or your packaging doesn’t match your branding – you’re likely dealing with … Read More

When color accuracy really matters – like for logos, branding, or product packaging – there’s one system that delivers unmatched consistency: Pantone, also known as PMS (Pantone Matching System). If you’ve ever wondered why your logo looks slightly different on … Read More

You’ve probably seen the letters CMYK on a printer or print shop quote and wondered what they really mean. If you’ve ever printed something that looked darker, duller, or just “off,” chances are it was a CMYK issue. Let’s walk … Read More

If you’ve ever been shocked by how dull your printed design looks compared to what you saw on screen, you’re not alone. The culprit is often RGB. Most people don’t realize there are different color systems for digital vs. print. … Read More