Ask ten marketers how often you should post, and you’ll get ten different answers. Some swear by daily updates, others say three times a week is plenty.
For small business owners juggling everything else, the real answer is simpler: consistency beats frequency every time.
The Problem: Too Much or Too Little, Feast or Famine
Many small businesses start strong — posting every day for a week or two — and then disappear for a month. Others post so much that followers tune them out.
Both send the same message: inconsistency.
You don’t need to live on your phone. You just need a rhythm your customers can count on.
The Solution: Consistency - Set a Realistic Posting Schedule
Think of social media like your shop hours — steady and reliable. If you only have time to post twice a week, that’s fine. Stick to it.
Consistency builds trust, and trust builds visibility.
Here’s a simple structure that works for most small businesses:
- Facebook / Instagram: 2–3 times per week
- Stories or Reels: as often as you can naturally capture something real (behind-the-scenes, staff moments, quick product demos)
- LinkedIn (if applicable): once a week with a meaningful update that offers value
What matters most isn’t how often you post — it’s how dependably you show up.
The Goal: Quality Over Quantity
One strong post that makes people stop, think, or smile beats five filler posts that do nothing. Your audience will remember genuine, useful content because it is relevant to them.
Think helpful tips, customer shout-outs, or short updates. That’s what builds recognition and trust over time.
Nurture the Relationship
When you post on social media, you are creating a relationship with your audience. You are staying present in their minds and showing that your business is active, attentive, and approachable.
When they see you consistently — not constantly — they remember you when it counts. That’s how small businesses win online.