You’ve got a website. You’ve got a few social media accounts. But now you’re wondering — what’s next?
If you’re a small business in Hackensack or anywhere in Bergen County NJ trying to expand your reach in Google search and get more visibility for your brand, here’s a simple, realistic recipe for success.
You don’t need to spend hours a day or hire a big team. You just need focus, consistency, and a plan.
Start With a Solid SEO Foundation
Your website is the anchor for all your marketing. Make sure it’s built right:
- Quality, original content
- Easy navigation
- Clean design
- Excellent SEO on every page using relevant keywords
This foundation makes everything else — your social media, your blog, your marketing — work better together.
Identify Your Niche Topics
Every business has unique areas of expertise. These are your niche topics — the things you know best and the subjects that set you apart from the competition.
Use that knowledge. Build your content around it. When people see your posts consistently centered on what you do best, you become memorable and trusted.
Create Blog Content That Works
Start writing blog posts for your website that highlight those niche topics. Keep them between 500 and 2,000 words — long enough to teach something valuable, but short enough to hold attention.
Ask yourself: Would I read this? Would I share this? If the answer is yes, you’re in the right zone.
Organize your posts into categories that match your topics. This makes your website more user-friendly and helps search engines understand your content.
Design Strong Visuals in Canva
Canva makes it easy to create graphics and infographics for each article. Even the free plan is powerful enough to help you design branded, consistent visuals.
And if you want to really master it — I teach one-on-one Canva sessions that show you how to brand your content and create templates that save time month after month.
Plan and Prepare for Publishing
A good content plan saves hours of stress. I recommend creating a simple cheat sheet for every post that includes:
- A catchy title (it doesn’t have to match your blog title exactly)
- A short excerpt or caption
- Hashtags
- Branded short links (pretty links)
Then decide how often you’ll post. I post once a month on Facebook and Instagram, and then recycle the same content to LinkedIn and Google Business Profile using Buffer.
Use Scheduling Tools to Stay Consistent
I use Meta Planner for Facebook and Instagram because it lets me schedule nearly a full month of content (29 days to be exact).
I also post my content as Stories — short, engaging versions of the same posts. Just remember that embedded links don’t work in Instagram stories, so use branded short links instead.
For LinkedIn and Google Business Profile, I use Buffer’s free plan. It allows three channels with ten posts per channel — plenty for a small business setup.
To stay on top of it all, set reminders in Google Calendar so you know when your posting cycle is about to end and new content needs to be created.
Consistency Wins Every Time
The secret to success isn’t volume — it’s consistency. Your articles are evergreen content that keeps working for you over time. Post regularly, refresh older content, and watch your visibility grow month after month.
If you’re in Hackensack or anywhere in Bergen County and need help with professional content creation, SEO, marketing strategy, or learning Canva — reach out to me. I’ll help you simplify your process and get results that last.