How to Get Your Law Firm into Google’s Local Results

Your law office phone isn’t ringing as much as you’d like, or worse, not really ringing much at all. You may even type in one of your areas of practice – say, “divorce lawyer in {your location}” and your law firm doesn’t come up.

You even have a Google Business Profile. That should automatically make your website pop up, right?

WRONG.

Let’s Examine What’s Going On…………… Your Local SEO is Weak or Non-Existent

Bergen County NJ is a very competitive market for almost any business and law is no exception. With a population of almost a million people, you should never have to look outside of Bergen for business……………. It’s all in your backyard if you play your cards right.

Identity - Your Information Has to Be Consistent Across the Internet

This is a big pain point for many businesses, and since we are concentrating on law firms, it’s huge.

You can’t list yourself randomly as Bob Smith, Esq. or The Law Firm of Bob Smith or Bob Smith, Attorney at Law. You have to pick one and stick to it.

In all your listings, directories you belong to, your printed business collateral (business cards, brochures, etc.), social media, and yes, very importantly, your Google Business Profile.

Look at Your Google Business Profile Objectively

• Is the profile filled out completely?
• Is your identity consistent with your website and what’s found across the web?
• Is your phone number listed?
• Do you have client reviews? Do you respond to them at all? How do you handle negative reviews? Are you professional, or angry?
• Are there photos of your law office up there? The outside of the building? Your neat and tidy office? Your waiting room?
• Does the listing reinforce local signals – the immediate towns you serve (your locale)? Directions to your law office?
• Do you post regularly with evergreen content that can also be found on your website?
• When you finish a case with a client, do you ask for a review?

These points are just for starters. Reinforcing your local authority works hand in hand with your law office website structure and navigation as well as onsite and technical SEO.

By adding local schema markup and a few high quality local pages, you reinforce your local geo-targeted marketing as well.

There is so much more you can do to reinforce and establish your law firm’s website as the local authority that will rank well on not only Google search results but also the Google Map Pack.

Tired of not showing up and tired of not getting the business that your law practice deserves?

Don’t let our highly competitive Bergen County NJ business environment get you down. Work it to your advantage instead.

Give us a call and let’s set up a free 15 minute consult. We’ll get you sorted out and well on your way to achieving the sort of law practice business you deserve.