SEO – search engine optimization – increases website visibility in search engine results pages, commonly known as SERPs.
The more visibility a website has the more organic traffic it gets.
The more organic traffic it gets, the higher it ranks due to increased credibility and relevancy.
What is organic traffic? Organic traffic is traffic that comes to your website naturally from website searches. You did not pay for that traffic by buying advertising to promote it. This makes organic search engine traffic the most affordable and most valuable traffic to your website, hands down.
In order to remain competitive in today’s highly competitive business environment, SEO done right is a critical tool for online businesses, brick and mortar stores who maintain an online presence, for bloggers, and for influencers.
Refine your online digital marketing strategy with SEO done correctly and you will never look back, only forward as your business grows.
A properly optimized website makes sure that your content reaches your targeted audience and engages them. It helps build authority and trust in your business, ensuring brand credibility with higher rankings. With the utilization of relevant niche keywords and key phrases – also known as long tail keywords – you attract potential clients / customers who are actually looking for the products or services that you offer. And, it is the most cost effective marketing strategy you will ever invest in.
The key purpose of investing in SEO is to build long term sustainability for your online business, presence and website. Sustainability is not just for the environmentally conscious anymore. You worked hard to create and build your business online. SEO is sustainability in action.
You create quality evergreen content, you build quality internal links, you structure your content to read naturally whilst incorporating niche relevant keywords. You work hard and invest sweat equity to create an optimized digital presence.
Meta titles, meta descriptions, site speed, mobile compatibility, your basic website architecture of an easy to use and navigate website play a huge part in this sustainability.
Website videos can be greatly optimized by tweaking titles, descriptions, keywords, captions and metadata. YouTube has become a major player in its own right for driving traffic to websites and driving business.
Your website SEO directly integrates with your digital marketing efforts, your brand recognition efforts, your social media efforts.
You monitor your organic traffic – not only the number of visitors but the keywords they use to find you. You monitor your bounce rate, your click through rate.
By doing so you create a recipe by which to refine and tweak your SEO strategy, audit your performance, and ultimately take your website to the next level of success.