SEO Mistakes That Cost Attorneys Clients Every Single Month

Your Bergen County NJ law practice was thriving. Now, calls have slowed down. Is it your SEO? Your website design? Your content?

Let's take a closer look and nail down what is wrong, and what needs fixing to make it a thriving, healthy law practice again.

Why Does It Always Come Down to the Website?!?!

Your attorney website is your online brochure, your online calling card. When that website of yours is no longer doing it’s job, is no longer relevant, and is no longer making the phone ring, well, there’s a wee problem.

As an Attorney Do You Want to OWN Your Local Neighborhood?

You don’t need to compete with massive law firms with virtually unlimited marketing budgets in order to be successful.

So then what exactly do you need? Well, that's simple - you need to own your backyard.

We specialize in making sure that when someone in Paramus, Fort Lee, or Hackensack looks for a trusted local advocate, they find you - not your competitor.

  • Practice Area Precision: We spell out exactly what you do, from Municipal Court matters to complex Estate Planning, in the language NJ clients actually use. We don't use industry lingo. We use search terms that real people use when searching.

  • Modern, Mobile-First Design: We replace the out of date templated "1995" look with a professional, high-speed interface for clients who are on their phones looking for an attorney who can help them right now.

  • A Partnership, Not a Ticket Number: You’ve been burned by agencies that don't answer the phone. When you work with Maureen McCullough LLC, you get 20 years of Garden State experience and a direct line to the person actually doing the work.

Let’s Talk Some Pain Points That Need Addressing

  • Sometimes you fall into the copy and paste trap. That means you’re using the same old language on every page. You sound like every other attorney out there. Nothing that makes you stand out from the pack.
  • Perhaps you are not making the most out of geo-targeting and local search opportunities. So you are simply not pulling in your share of the local audience.
  • Creating blog posts without real purpose just because you’ve been told you “should” blog but you don’t really know what to write about.
  • Not using evergreen content creation strategy to establish yourself as the expert or the go-to attorney in your field.
  • Stuffing should be reserved for the Thanksgiving turkey, not your website. You’re stuffing the same phrases throughout all of your content which make you sound like a broken record. Think “attorney”, “lawyer”, “law firm”…………….. at the end of the day, not only not relevant but a bad read for website visitors and Google alike. Big turnoff.
  • Poor organic SEO and poor technical SEO. Slow website, broken page / post links, missing or irrelevant meta titles and descriptions, images do not have alt tags to name just a few issues.
  • Ignoring your Google Business Profile. No activity signals to Google a dead listing. Incorrect or irrelevant information signals to Google that it’s not worth listing because it’s sending confusing or mixed signals.

Need I go on?

The Solution:

Rebuild the website core, establish a strong SEO strategy, decide who your targeted audience is, write for people not search engines, create content that is evergreen, local and geared towards the community you serve.

Establish a strong, strategic linking system so that everything on your website reinforces not only your local authority but the website strength itself. Every section supports the next section when done correctly.

Maintain your Google Business Profile and make sure that it and your website interface with each other transparently.

Elevate, Energize, Become Highly Visible

This is the name of the game. Stop sending potential clients to your competition.

Contact us if you are ready to take back your power, your business and your clientele.

A free 15 minute consult can change the trajectory to a whole new level of success for you.