Every small business hits that wall. The “What the heck do I post this week?” moment. You’ve shared your products, your team, your services, and now your mind goes blank.
That doesn’t mean you’re out of ideas. It means you’re overdue to look at your business from your customer’s point of view.
The Problem: Posting to Post Instead of With Purpose
When you post just to fill space, it shows. Generic quotes, random memes, and old sale graphics don’t connect. Your audience scrolls right past because it’s been there, done that.
If you ever find yourself forcing content, stop and refocus. Social media works best when it feels real — not recycled.
The Solution: Think “Everyday Relevance”
Some of your best posts will come from everyday moments you barely notice:
- A quick snapshot of your workspace, showing something you’re working on today.
- A before-and-after photo that shows your product or service in action.
- A helpful tip related to what you do — the kind customers often ask for in person.
- A community post: congratulate a local business, highlight an event, or thank a loyal customer.
When you connect your business to real life, you’ll always have something to post.
It Pays to Change Your Perspective
If you feel like you’ve said it all, look at your business from a different angle. What seems ordinary to you might be new and interesting to your audience.
Show the process behind what you do. Talk about a challenge you solved. Share something small that makes your business unique.
The more personal and genuine your posts are, the more relatable they become.
Keep Showing Up with Relevance
You don’t need to reinvent the wheel. Your customers follow you because they like what you do and how you do it. Keep showing them that.
Over time, those small, consistent posts build a familiar and trusted presence — and that’s what keeps your business front and center with your followers and clients / customers.