In Union County, a beautiful website is a baseline, not a strategy. With the legal landscape from Elizabeth to Westfield becoming more crowded, your firm doesn't just need a digital brochure—it needs a lead-generation engine. At Maureen McCullough LLC, we bridge the gap between complex NJ legal ethics and aggressive SEO to turn your practice into the local authority.

Attorneys across Union County, New Jersey know how competitive the legal field is. Every firm wants visibility, authority, and qualified inquiries—not just random clicks—but most aren’t getting them. They rely on expensive directories that provide low long-term ROI, or they have polished websites that never actually surface in Google search results.

It doesn't matter whether your law practice is based in Elizabeth, Union, Cranford, Linden, Westfield, or Scotch Plains; you need a digital presence that delivers more than just a brochure.

A strong website and a focused SEO strategy work together to do three critical things:

  • Build authority with the NJ legal community and potential clients.
  • Create immediate trust through a professional, high-performance design.
  • Turn visitors into high-value phone calls, streamlined form submissions, and new cases.

If your law firm’s website isn’t generating qualified inquiries, it’s failing to do its job.

How We Build Your Law Firm’s Digital Advantage: From Traffic to Intake 

We understand that you don't just want a web designer; you need a strategic growth partner who understands the business of law.

Each website we design is custom-built in WordPress—fast, secure, fully owned by you, and engineered for performance and compliance. The SEO strategy ensures your site ranks for the specific practice areas and geographic areas that matter most for your bottom line.

Here’s what that includes:

Hyper-Local SEO for Union County Courts

We go beyond generic keywords. We optimize your site and Google Business Profile for high-intent local searches, ensuring that when a client is standing outside the Vicinage 12 Union County Courthouse in Elizabeth or searching from a corporate office in Westfield, your firm is the first one they see.

  • Examples: “Union County criminal defense attorney,” “Elizabeth personal injury lawyer near courthouse,” or “Union County business law attorney.”

WordPress Website Design & Development (Your Asset, Not a Rental)

Unlike proprietary platforms that lock you in, our mobile-first WordPress builds give you 100% ownership. We focus on Core Web Vitals to ensure your site loads instantly, a critical factor for ranking in competitive NJ legal markets. This becomes the permanent foundation for all your digital marketing efforts.

Content Strategy & Copywriting that Establishes Expertise 

We create well-structured, authoritative content that answers complex client questions, supports your legal expertise, and establishes your firm as the leading voice in Union County legal matters.

On-Page & Technical SEO for Google Authority 

We strengthen your site’s architecture, speed, and organization so that Google’s algorithm understands your practice areas and ranks you accordingly, treating your site like the established authority it is.

Conversion Optimization & Ethical Lead Intake 

We streamline your digital intake process. This isn't just about adding a phone number; it’s about filtering for high-value cases so your staff spends less time on "tire-kickers" and more time on qualified Union County litigants.

  • Crucially: Our strategies fully respect the New Jersey Rules of Professional Conduct (RPC 7.1) related to attorney advertising, ensuring your growth never compromises your standing with the Board of Professional Responsibility.

This comprehensive approach delivers exactly what top attorneys want most: visibility, credibility, measurable results, and ethical peace of mind.

It's Time to Elevate Your Law Firm’s Online Presence 

As a New Jersey-based web design and SEO professional with over 20 years in the business, Maureen McCullough LLC works with law firms throughout Union County helping them build and grow their digital presence the right way.

Our WordPress websites for attorneys combine professional design with strategic SEO—helping you rank locally, stand out ethically, and convert high-quality clients.

If you’re ready to attract higher-quality clients and position your firm as the authority it already is, let’s talk strategy.