Why Your Law Firm Website Isn’t Bringing in New Clients

Have you been wondering why your phone isn’t ringing? Or you are not getting inquiries from your attorney website?

Your areas of practice are not expanding as you had hoped, and your client base is pretty much stuck – not growing.

You have a fairly decent website, occasionally you write a blog post or pop something up on social media, and yet nothing is happening?

Does this sound like you? What the heck is wrong?

Your Bergen County Attorney Website is Lacking a Major Component for Success

It’s called SEO strategy. Two words that can make you or break you in this industry.

What Does This Mean?

This means you are lacking the strong SEO foundation that your law business needs to get ahead. Here are just a few bits that are missing:

• Website navigation is average or confusing, maybe some links don’t work
• Your website doesn’t connect the dots – people, problem, lawyer, solution
• By using standard terminology, you’re not making the real world connection with people that you need in order to convert
• The competition is fierce here in Bergen County. Think “attorney on every corner” here in downtown Hackensack by the Justice Center.
• With a strong SEO strategy in place, you would be able to carve out at least one, if not more, niches for yourself to set your law firm apart from the pack.
• You may have a Google Business Profile, but you are doing nothing with it
• Your attorney website has missed the mark – it may look nice but has no relevant local keywords, technical structure, or optimized content

So, What Is the Solution?

• There is no need for expensive pay per click marketing campaigns (PPC)
• Genuine organic SEO implemented moves your law firm from buried to standout
• A clearly composed message throughout your attorney website that tells people why they should choose you over the next 20 attorneys in the area
• Organic SEO that aims at your target audience, your target market, and local towns you serve
• Strategically composed content written in easy to understand terms for the average person. You’re not writing for other attorneys, you’re writing for the people who will hire you.
• A well pulled together website that is not distracting but instead resonates with your prospective clientele.

These are just a few of the solution components I initiate when working with my attorney clients. Your website can be as beautiful as ever, but if it is not converting into calls and leads, what good is it?

Your website might be getting a boost from that expensive PPC marketing campaign, but as soon as that budget runs out, so does that boost. Back down into the rabbit hole.

Our proprietary organic SEO techniques keep our attorney clients where they need to be – front and center where the people who need them can find them, where Google rewards them with great search engine visibility, and where you need to be to get that phone ringing consistently.

Give us a call today to see how we can help you. A FREE 15 minute consult awaits. Let’s use it to your advantage.